Highlighting Customers Through Local Media Outreach – Case Study
A client developing curricula to comply with Common Core State Standards sought to increase recognition of its learning platform among teachers, school district leaders and community members. The aim was to secure extensive coverage of educators’ personal stories in media outlets ranging from small-town newspapers to nationally recognized publications.
Solving Problems, Not Selling Products (EdNET Part 3 of 3)
This is the third post in a three-part series about research conducted by C. Blohm & Associates and Winter Group during focus…
CB&A is Going for Gold in Our Latest Dairy Dispatch
The torch is lit and the Winter Olympics are in full swing in Sochi, Russia. The former Soviet Union is…
Sing Your Fa-la-la’s All The Way Through Our New Dairy Dispatch
It’s time to fa-la-la-la, make a mess preparing homemade cookies and snuggle up by the tree with our new issue…
Hard Shell or Soft? The New Dairy Dispatch Takes On Tacos
It’s already October, which means we are long past due for a new issue of the Dairy Dispatch. Time to stuff some shells, pile on the toppings and get ready for a taste of the latest ed tech news.
CB&A Survey Results: Special education information resources
With the launch of the Special Needs Division earlier this year, C. Blohm & Associates recently sought a first-hand view…
Using Current Trends to Drive Stories – Case Study
To support the launch of an online education conference series and an accompanying digital badge program, our client sought media coverage to increase participation and awareness. C. Blohm & Associates leveraged the growing trend of digital badges to generate compelling news stories and position the client as a trend leader.
Placing Stories in Tech and Consumer Media – Case Study
Our client, the leader in electronic transcript exchange, sought to increase media coverage of its annual college rankings list from the previous year. C. Blohm & Associates leveraged the growing distrust of rankings to generate compelling news stories and build brand awareness and trust.
Showcasing Product-Specific Successes – Case Study
Our client, a leader in the design, development and manufacturing of school audiovisual equipment, was looking to bolster its product catalog to better showcase how the items improve students’ lives. CB&A worked closely with the client to identify 10 opportunities to interview customers and develop case studies to feature alongside every product section in the client’s catalog.
Sweetened or Unsweetened? The New Dairy Dispatch Touches on Tea
It’s June, which means it’s time to find any and all grilling opportunities, relish in summer sports and indulge in…