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Education Content Marketing

Education Content Marketing: Case Studies, White Papers, Infographics

Content is the backbone of any campaign. To make the biggest impact, strong content is promoted via social media, public relations, and other marketing services, generating even more demand as your content assets are seen by more people. Learn how to leverage your best assets with regular updates via CB&A’s education content marketing blog.

About 6-8 times per year, we share an edtech content blog article with our followers, offering tips on case studies, original research, eBooks, white papers, infographics, and any other sort of content asset your education brand is creating. Contact us today if you’d like to learn more about our edtech content marketing services.

Education Content MarketingEducation Marketing StrategyFeatured
May 16, 2022

SEO for Education: How to Create Content That Prospects (and Google) Will Love

Developing highly compelling content that helps customers and prospects ease their biggest pain points is key to effective business-to-education (B2E)…
Lauren West
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Education Content MarketingEducation Marketing StrategyFeatured
May 9, 2022

SEO for Education: 3 Keys to Boosting Your Google Search Ranking

Staying on top of the latest search engine optimization (SEO) trends can feel like a game of Whac-A-Mole, where marketers…
Emily Embury
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Education Content MarketingFeatured
April 19, 2022

Targeted Content Is Critical for Education Marketing Success

Content plays a vital role in business-to-education (B2E) marketing, and our annual survey of B2E marketers confirms this. Download the…
Liz Meyer
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Education Content MarketingFeatured
March 30, 2022

How to Be Highly Strategic in Your Content Marketing

As we’ve noted before, business-to-education (B2E) marketers need to be highly strategic in how they use content if they want…
Saul Hafenbredl
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Education Content MarketingFeatured
November 4, 2021

Content Marketing has Become More Critical During the Pandemic

Cutting through all the chatter and getting buyers’ attention is always a challenge for business-to-education marketers, especially in what has…
Liz Meyer
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Education Content MarketingFeatured
May 20, 2021

How to Create Compelling Education Content That Builds Your Brand

Learn 8 Proven Steps to Meet Your B2E Marketing Goals Content is essential for education marketing. It can help drive…
Liz Meyer
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Education Content MarketingEducation Marketing StrategyFeatured
April 9, 2021

CB&A Client Briefing: COVID-19 Education Funding Overview

Education funding and grant highlights for education marketers First CARES, then CAA, and now ARPA. Taken together, these relief packages represent…
Saul Hafenbredl
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Education Content Marketing
August 25, 2020

How Efficacy Research Supports EdTech Marketing and Sales Efforts

New research reveals hidden revenue opportunities for education companies There are two increasingly common questions that district leaders ask when…
Saul Hafenbredl
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The 2019 Marketing Planning Series.
Education Content Marketing
November 20, 2018

The 2019 Marketing Planning Series: Content Tools and Trends

The need for content marketing in education can be summed up in one quote by former Chief Creative Officer of…
Chloe Dechow
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Improving your education marketing strategy by streamlining your content development process.
Education Content Marketing
January 8, 2018

Four Ways to Streamline Your Content Development Process

Content development is a vital part of any education marketing strategy. It keeps your website fresh, boosts your company’s visibility…
Quinn Buchanan
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  • About
    • Leadership
    • Careers
  • Services
    • Education Marketing Strategy
    • Public Relations
    • B2E Content Marketing
  • Work
  • Blog
  • Contact