Streamline with Marketing Automation

Whether it’s HubSpot (we are a partner agency) or another marketing automation platform, we work with your team throughout the process: from onboarding, to developing automated strategies to optimizing your marketing plan. We collaborate with you to select the right platform and facilitate the onboarding process so your team can master its tools quickly to drive new business.

Marketing automation platforms enable you to:

• Automate email workflows to nurture leads
• Understand which leads are MQL’s vs. SQL’s
• Enhance your campaigns with an automated marketing audit
• Leverage gated content for lead generation
• Optimize inbound integrated marketing campaigns

Email Marketing for Education

When it comes time to transform a prospect into a customer, email marketing remains a key component of any marketing plan. Your email list connects your organization directly to potential customers. Email marketing offers the ability to provide multiple touch points with prospects throughout the sales funnel to convert them into customers.

Email marketing projects we can support your team with:

• Implement HubSpot, MailChimp, Constant Contact, etc.
• Consult and optimize your current email process
• Provide opt-in email support

Influencer Marketing for Education

The gatekeepers between your organization and your target audience are changing. Influencer marketing has grown over the years to mean more than just people with large followings sharing a post with #ad at the end. Education influencers and ambassadors connect your brand to the online conversation in a way that drives awareness and new leads.

Partner with social media influencers who have engaged followings on:

• Facebook, Instagram & Twitter
• Personal podcasts or YouTube channels
• Focused blogs within your niche

Tailored Campaign Measurement

Understanding the business value of marketing is the most challenging and important aspect of our work together. CB&A will collaborate with you to measure and evaluate campaign results, including outputs, outcomes and business results. We will provide quarterly KPI reports tailored to your campaign goals that demonstrate how your integrated marketing campaign impacted your bottom line.

Among the 46 monthly metrics we track are:

• Impressions and reach
• Clicks and submissions
• Backlinks and referral traffic
• Leads generated