Education Marketing Services

Leverage the education marketing services of CB&A to generate awareness and new leads. 

Education Marketing Strategies to Generate Leads

An education marketing strategy is vital to your business. Maybe you need to adopt HubSpot or a similar platform to simplify and automate your marketing activities. It could be an email marketing campaign to drive new sales, or perhaps an influencer marketing campaign that brings attention through a new platform. We develop, execute and report on an edtech marketing strategy tailored to your business that will drive, nurture and convert leads into sales.

Streamline with Marketing Automation

Whether it’s HubSpot (we are a partner agency) or another marketing automation platform, we work with your team throughout the process: from onboarding, to developing automated strategies to optimizing your marketing plan. We collaborate with you to select the right platform and facilitate the onboarding process so your team can master its tools quickly to drive new business.

Marketing automation platforms enable you to:

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CatchOn leveraged CB&A's social media strategy for their Education Conference social media campaign

Email Marketing for Education

When it comes time to transform a prospect into a customer, email marketing remains a key component of any marketing plan. Your email list connects your organization directly to potential customers. Email marketing offers the ability to provide multiple touch points with prospects throughout the sales funnel to convert them into customers.

Email marketing projects we can support your team with:

  • Implement HubSpot, MailChimp, Constant Contact, etc.
  • Consult and optimize your current email process
  • Provide opt-in email support

Influencer Marketing for Education

The gatekeepers between your organization and your target audience are changing. Influencer marketing has grown over the years to mean more than just people with large followings sharing a post with #ad at the end. Education influencers and ambassadors connect your brand to the online conversation in a way that drives awareness and new leads.

Partner with social media influencers who have engaged followings on:

  • Facebook, Instagram & Twitter
  • Personal podcasts or YouTube channels
  • Focused blogs within your niche
Dremel's ambassador program inspired new content assets for STEM education with 3D printing
Education Design Lab, a non-profit education company, launched a badging program through an integrated marketing campaign

Tailored Campaign Measurement

Understanding the business value of marketing is the most challenging and important aspect of our work together. CB&A will collaborate with you to measure and evaluate campaign results, including outputs, outcomes and business results. We will provide quarterly KPI reports tailored to your campaign goals that demonstrate how your integrated marketing campaign impacted your bottom line.

Among the 46 monthly metrics we track are:

  • Impressions and reach
  • Clicks and submissions
  • Backlinks and referral traffic
  • Leads generated


How Efficacy Research Supports EdTech Marketing and Sales Efforts

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New research reveals hidden revenue opportunities for education companies There are two increasingly common questions that district leaders ask when seeking out new products and services: Do you have efficacy…

Research reveals hidden revenue opportunities for edtech vendors

Register Now: Research Reveals Hidden Revenue Opportunities for EdTech Vendors

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The importance and benefit of investing in education efficacy research Each year, Project Tomorrow’s Speak Up Research Initiative asks K-12 students, parents and educators about the role of technology for…

Back-to-School 2020: Tips for Navigating EdTech Marketing and Sales

Back-to-School 2020: Tips for Navigating EdTech Marketing and Sales

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EdTech Trends for the 2020-21 School Year The back-to-school season is a critical time for education companies. District leaders begin identifying what they need for the upcoming school year, and…

CB&A + PROPEL Back-to-school marketing and sales strategies for 2020

Register for Back-to-School 2020 Webinar: Success Strategies for Marketing and Sales Teams

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Recommendations for education companies in a post COVID-19 world The back-to-school season is an important time for securing new leads and closing sales. As we continue to update our strategies…

Report: Coronavirus Impact on Education Marketing [Download Now]

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Education CEOs and Marketing Executives Report on How COVID-19 is Affecting Their Businesses COVID-19 has roiled the education market. Stay-at-home orders, economic fallout and school closures are forcing education business…

COVID-19 Education Marketing Guide

Five Education Marketing Priorities in Turbulent Times

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The COVID-19 pandemic is an event without precedent, impacting us all both personally and professionally. It’s a time when business leaders should take the initiative in supporting their employees, customers…