Education Marketing Strategy

Leverage the education marketing strategy services of CB&A to generate awareness and new leads. 

Education Marketing Strategies to Generate Leads

An education marketing strategy is vital to your business. Maybe you need to adopt HubSpot or a similar platform to simplify and automate your marketing activities. It could be an email marketing campaign to drive new sales, or perhaps an influencer marketing campaign that brings attention through a new platform. We develop, execute and report on an edtech marketing strategy tailored to your business that will drive, nurture and convert leads into sales.

Streamline with Marketing Automation

Whether it’s HubSpot (we are a partner agency) or another marketing automation platform, we work with your team throughout the process: from onboarding, to developing automated strategies to optimizing your marketing plan. We collaborate with you to select the right platform and facilitate the onboarding process so your team can master its tools quickly to drive new business.

Marketing automation platforms enable you to:

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Email Marketing for Education

When it comes time to transform a prospect into a customer, email marketing remains a key component of any marketing plan. Your email list connects your organization directly to potential customers. Email marketing offers the ability to provide multiple touch points with prospects throughout the sales funnel to convert them into customers.

Email marketing projects we can support your team with:

  • Implement HubSpot, MailChimp, Constant Contact, etc.
  • Consult and optimize your current email process
  • Provide opt-in email support

Influencer Marketing for Education

The gatekeepers between your organization and your target audience are changing. Influencer marketing has grown over the years to mean more than just people with large followings sharing a post with #ad at the end. Education influencers and ambassadors connect your brand to the online conversation in a way that drives awareness and new leads.

Partner with social media influencers who have engaged followings on:

  • Facebook, Instagram & Twitter
  • Personal podcasts or YouTube channels
  • Focused blogs within your niche

Tailored Campaign Measurement

Understanding the business value of marketing is the most challenging and important aspect of our work together. CB&A will collaborate with you to measure and evaluate campaign results, including outputs, outcomes and business results. We will provide quarterly KPI reports tailored to your campaign goals that demonstrate how your integrated marketing campaign impacted your bottom line.

Among the 46 monthly metrics we track are:

  • Impressions and reach
  • Clicks and submissions
  • Backlinks and referral traffic
  • Leads generated


ASU+GSV logo on purple background

2023 ASU+GSV Summit: Top EdTech Marketing Takeaways

| Edtech, Education Marketing Strategy, Education Marketing Trends | No Comments
Two members of CB&A’s executive team, Jeremy Cesarec, content director, and Saul Hafenbredl, senior director of business strategy & development,…
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To Advance Equity, Education Marketers Must First Understand It. Here’s How.

| Education Marketing Strategy, Education Marketing Trends, Inspiration | No Comments
Are your products and services, professional development programs and marketing efforts helping schools achieve equity for all students? Education vendors…
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How Education Leaders Think Generative AI Will Impact Classroom Learning

| Edtech, Education, Education Marketing Strategy, Education Marketing Trends | No Comments
With the recent launch of ChatGPT, generative artificial intelligence entered the chat (pun intended) in a big way, and commentators…
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This is What Education Marketing Leaders Are Hearing From Customers About ChatGPT

| Education, Education Content Marketing, Education Marketing Strategy, Education Marketing Trends, Featured | No Comments
The release of ChatGPT in November 2022 was a watershed moment for generative AI (aka tools that use artificial intelligence…

Q&A: Education Funding Update

| Education, Education Marketing Trends | No Comments
The world of education funding is incredibly complex and comes from many different outlets. There are a vast number of…

7 Key Takeaways from the EdWeek Market Brief Summit

| Education Marketing Strategy, Education Marketing Trends, Featured | No Comments
Our team attended the EdWeek Market Brief Summit hosted by the EdWeek Market Brief publication. Education companies, district leaders and…