This is What Education Marketing Leaders Are Hearing From Customers About ChatGPT
The release of ChatGPT in November 2022 was a watershed moment for generative AI (aka tools that use artificial intelligence…
SEO for Education: How to Create Content That Prospects (and Google) Will Love
Developing highly compelling content that helps customers and prospects ease their biggest pain points is key to effective business-to-education (B2E)…
SEO for Education: 3 Keys to Boosting Your Google Search Ranking
Staying on top of the latest search engine optimization (SEO) trends can feel like a game of Whac-A-Mole, where marketers…
Targeted Content Is Critical for Education Marketing Success
Content plays a vital role in business-to-education (B2E) marketing, and our annual survey of B2E marketers confirms this. Download the…
How to Be Highly Strategic in Your Content Marketing
As we’ve noted before, business-to-education (B2E) marketers need to be highly strategic in how they use content if they want…
Content Marketing has Become More Critical During the Pandemic
Cutting through all the chatter and getting buyers’ attention is always a challenge for business-to-education marketers, especially in what has…
How to Create Compelling Education Content That Builds Your Brand
Learn 8 Proven Steps to Meet Your B2E Marketing Goals Content is essential for education marketing. It can help drive…
CB&A Client Briefing: COVID-19 Education Funding Overview
Education funding and grant highlights for education marketers First CARES, then CAA, and now ARPA. Taken together, these relief packages represent…
How Efficacy Research Supports EdTech Marketing and Sales Efforts
New research reveals hidden revenue opportunities for education companies There are two increasingly common questions that district leaders ask when…
The 2019 Marketing Planning Series: Content Tools and Trends
The need for content marketing in education can be summed up in one quote by former Chief Creative Officer of J. Walter Thompson, Craig Davis: “We need to stop interrupting what people are interested in and be what people are interested in.” Simply put, good content marketing is the creation of relevant, valuable and consistent content for a well-defined audience in order to drive profitable customer actions.