March 30, 2022

How to Be Highly Strategic in Your Content Marketing

As we’ve noted before, business-to-education (B2E) marketers need to be highly strategic in how they use content if they want…

Saul Hafenbredl
November 4, 2021

Content Marketing has Become More Critical During the Pandemic

Cutting through all the chatter and getting buyers’ attention is always a challenge for business-to-education marketers, especially in what has…

Liz Meyer
May 20, 2021

How to Create Compelling Education Content That Builds Your Brand

Learn 8 Proven Steps to Meet Your B2E Marketing Goals Content is essential for education marketing. It can help drive…

Liz Meyer
April 9, 2021

CB&A Client Briefing: COVID-19 Education Funding Overview

Education funding and grant highlights for education marketers First CARES, then CAA, and now ARPA. Taken together, these relief packages represent…

Saul Hafenbredl
August 25, 2020

How Efficacy Research Supports EdTech Marketing and Sales Efforts

New research reveals hidden revenue opportunities for education companies There are two increasingly common questions that district leaders ask when…

Saul Hafenbredl
The 2019 Marketing Planning Series.
November 20, 2018

The 2019 Marketing Planning Series: Content Tools and Trends

The need for content marketing in education can be summed up in one quote by former Chief Creative Officer of J. Walter Thompson, Craig Davis: “We need to stop interrupting what people are interested in and be what people are interested in.” Simply put, good content marketing is the creation of relevant, valuable and consistent content for a well-defined audience in order to drive profitable customer actions.

Chloe Dechow
Improving your education marketing strategy by streamlining your content development process.
January 8, 2018

Four Ways to Streamline Your Content Development Process

Content development is a vital part of any education marketing strategy. It keeps your website fresh, boosts your company’s visibility…

Quinn Buchanan
December 14, 2017

Turn Every Call to Action into a Lead-generating Tool

As an education marketer, the goal of your education marketing strategy is to increase leads and identify new customers. Driving…

Chloe Dechow
October 31, 2017

We Turned Down a Monthly Forbes.com Column. Here’s Why.

Forbes Media recruited us to join its Agency Council. Ethical concerns guided our decision to decline. The offer    According…

Saul Hafenbredl
September 26, 2017

A Fool-Proof Formula for Education Marketing

The content options for marketing in education are seemingly endless and often overwhelming. How do you know that what you’re…

Emily Embury