April 9, 2019
The Benefits of Running a Focus Group at an EdTech Conference
Standing out in today’s digital world can be a challenge. With every inch of screen…
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March 11, 2019
Seven Ways to Drive Leads at ISTE 2019
At the end of June, the edtech industry will converge on Philadelphia for the ISTE…
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February 26, 2019
Four Ways to Leverage Social Media Advertising in 2019
Changes to social media algorithms, more time spent on mobile and digital platforms, and advanced…
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February 4, 2019
Six Topics to Consider When Launching a Website
Many organizations begin a new year with a list of objectives, business goals and projects…
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January 21, 2019
A Down-to-Earth PR Strategy for an Out-of-This-World Product Launch Strategy
Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not.…
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January 15, 2019
Three Communication Tips When Heading into a Merger or Acquisition
Whether it’s two companies combining to share resources, an industry giant absorbing a smaller competitor…
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December 13, 2018
Happy Howlidays
We’re purrr-oud to present our 2018 holiday card! The team did a paw-some job getting…
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December 11, 2018
The 2019 Marketing Planning Series: Website Tools and Trends
Credibility and authority are required for success in business. The very first place most people…
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December 4, 2018
The 2019 Marketing Planning Series: Social Media Tools and Trends
There’s no question that the use of social media in your edtech marketing strategy is…
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November 20, 2018
The 2019 Marketing Planning Series: Content Tools and Trends
The need for content marketing in education can be summed up in one quote by…
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November 15, 2018
Achieving EdTech Revenue Goals Through Sales and Marketing Collaboration
Selling to K-12 school districts, administrators and teachers demands more than just showing up at…
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November 13, 2018
The 2019 Marketing Planning Series: Email Marketing Tools and Trends
There’s a reason why your email inbox is flooded with messages from different companies: Email…
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November 7, 2018
7 Must-Have Metrics for Year-End Reporting
It’s November. For us in Wisconsin, that means one thing. Snow. For edtech marketing professionals,…
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October 29, 2018
The 2019 Marketing Planning Series: PR Tools and Trends
Determining a budget based on your company’s overall priorities and goals is one thing– making…
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October 16, 2018
The 2019 Marketing Planning Series: Budget Goal Setting
“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned…
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October 10, 2018
Go Big or Go Home: Working with National Media
You’ve struck gold. One of your organization’s products, people or initiatives grabbed the attention of…
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October 5, 2018
The Road Map to Your Road Map: The Marketing Audit
With an ever-changing digital world, and the shortening attention span of consumers, it’s crucial to…
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October 3, 2018
Education Marketing Action Alert: Congress Passes Education Budget
Congress passed an FY19 spending bill shortly before the start of the new fiscal year…
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