April 11, 2023
The Top 2023 Education Policy & Funding Updates Business-to-Education Organizations Need to Know
I recently had the pleasure of hosting a CB&A Expert Series event with Sara Kloek, vice president, education and children's…
March 2, 2023
EdTech Digest Names CB&A Strategy Manager Kelsea Kierstead a 2023 Top 100 Influencer in EdTech
EdTech Digest just announced that they have named CB&A’s Strategy Manager Kelsea Kierstead to their 2023 Top 100 Influencers in…
February 13, 2023
Three Takeaways from Our 2023 Survey of Business-to-Education Marketers That Will Set You up for Success
In our 2023 survey of business-to-education (B2E) marketers, we asked respondents how their marketing has changed as a result of…
February 1, 2023
Why SIIA’s CODiE Awards is the One Award Program Every Education Marketer Should Consider
Not all education product awards—and there are many—are created equal. Some programs rely on input from the public at large,…
December 15, 2022
Q&A: Education Funding Update
The world of education funding is incredibly complex and comes from many different outlets. There are a vast number of…
November 30, 2022
How to Seal the Deal in Education Sales
You’ve delivered the elevator pitch, you’ve asked the right questions, now what? In our recent CB&A Expert Series Webinar with…
November 17, 2022
How to Kick Off the Education Sales Conversation
The purchasing process in education is often drawn-out, with schools and districts making key budget decisions in March and April…
October 31, 2022
7 Key Takeaways from the EdWeek Market Brief Summit
Our team attended the EdWeek Market Brief Summit hosted by the EdWeek Market Brief publication. Education companies, district leaders and…
September 30, 2022
5 Things That All B2E Companies Should Know About Social Media Strategy
Social media is a complex and evolving medium that education marketers are utilizing more than ever before. Knowing how to…
September 20, 2022
CB&A Secures Spot in Madison’s Best Places to Work
Madison, WI is the go-to place for cheese curds, outdoor events, great entertainment and much more. Named the #1 best…
September 6, 2022
Tips for Using Podcasts to Engage with Sales Prospects
As podcasting continues to grow in popularity, many educators and school administrators are turning to podcasts as a tool for…
August 17, 2022
Which Solutions Will Stick Once ESSER Funding Is Gone?
It’s the multibillion-dollar question that business-to-education (B2E) marketers are trying to predict: Once the federal COVID stimulus money has been…
June 16, 2022
How a Strong Organizational Culture Drives B2E Success
From the “great resignation” to the malaise of disengaged employees, establishing a strong company or organizational culture has never been…
