Public Relations
May 16, 2019

How to Build a Winning Public Relations Crisis Strategy

Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not.…
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Need help with your HubSpot onboarding plan? All you have to do is reach out to the CB&A team for your edtech content marketing campaign.
Content
April 24, 2019

Why You Need a HubSpot Onboarding Plan

Five Steps to Maximize Your CRM Adoption Adopting a customer relationship management (CRM) or marketing…
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Focus Group at an EdTech Conference
FeaturedMarketing
April 9, 2019

The Benefits of Running a Focus Group at an EdTech Conference

Standing out in today’s digital world can be a challenge. With every inch of screen…
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Learn how to leverage social media advertising in 2019.
February 26, 2019

Four Ways to Leverage Social Media Advertising in 2019

Changes to social media algorithms, more time spent on mobile and digital platforms, and advanced…
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Website launch
Marketing
February 4, 2019

Six Topics to Consider When Launching a Website

Many organizations begin a new year with a list of objectives, business goals and projects…
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Product Launch Strategy Meeting
Public Relations
January 21, 2019

A Down-to-Earth PR Strategy for an Out-of-This-World Product Launch Strategy

Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not.…
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Public Relations
January 15, 2019

Three Communication Tips When Heading into a Merger or Acquisition

Whether it’s two companies combining to share resources, an industry giant absorbing a smaller competitor…
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The 2019 Marketing Planning Series.
Marketing
December 11, 2018

The 2019 Marketing Planning Series: Website Tools and Trends

Credibility and authority are required for success in business. The very first place most people…
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The 2019 Marketing Planning Series.
December 4, 2018

The 2019 Marketing Planning Series: Social Media Tools and Trends

There’s no question that the use of social media in your edtech marketing strategy is…
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The 2019 Marketing Planning Series.
Content
November 20, 2018

The 2019 Marketing Planning Series: Content Tools and Trends

The need for content marketing in education can be summed up in one quote by…
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The 2019 Marketing Planning Series.
Marketing
November 13, 2018

The 2019 Marketing Planning Series: Email Marketing Tools and Trends

There’s a reason why your email inbox is flooded with messages from different companies: Email…
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Metrics for EdTech Marketing
Marketing
November 7, 2018

7 Must-Have Metrics for Year-End Reporting

It’s November. For us in Wisconsin, that means one thing. Snow. For edtech marketing professionals,…
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The 2019 Marketing Planning Series.
Public Relations
October 29, 2018

The 2019 Marketing Planning Series: PR Tools and Trends

Determining a budget based on your company’s overall priorities and goals is one thing– making…
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