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Person writing an education marketing strategy graph in notebook.
Marketing
October 5, 2018

The Road Map to Your Road Map: The Marketing Audit

With an ever-changing digital world, and the shortening attention span of consumers, it’s crucial to…
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Marketing
October 3, 2018

Education Marketing Action Alert: Congress Passes Education Budget

Congress passed an FY19 spending bill shortly before the start of the new fiscal year…
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Five fists bump in the center of a wooden table topped with open computers.
September 17, 2018

Spread the Message: How to Build Employee Advocacy on Social Media

What was once personal is now digital. Employee advocacy has shifted from being something done…
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Utilize social media insights to drive your education marketing strategy.
July 23, 2018

6 Easy Ways to Integrate Social Media into Your Company’s Sales Efforts

When it comes to what creates leads and revenue, social media is often left out…
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There are several essential pieces for successful education marketing emails.
Marketing
July 17, 2018

The Anatomy of an Effective Education Marketing Email

For many education marketing companies, email is still one of the best and most cost-efficient…
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Measure your education marketing goals by tracking key marketing campaign metrics.
Marketing
July 11, 2018

Essential Metrics to Measure Your Back-To-School Success

Your back-to-school campaign is about to kick off – but when it’s over, how will…
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Marketing
June 5, 2018

Your ISTE Game Plan for Education Marketing Success

Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s…
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Public Relations
May 29, 2018

Education PR & Content Marketing: 3 Ways to Combine for Maximum Shine

Where does content marketing fit into your education PR strategy? In working with companies on…
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Education
May 25, 2018

Grateful and Gratified

Reflections on Receiving a 2018 Governor’s Trailblazer Award for Wisconsin Women in Business No one…
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Education marketing action alert
Marketing
May 14, 2018

Education Marketing Action Alert: What You Need to Know about GDPR

THE NEWS At the end of May, the European Union’s (EU) General Data Protection Regulation…
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April 30, 2018

Why Education Marketing Needs Social Media Advertising

With the recent focus on Facebook’s changing algorithm, you may wonder if including social media…
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Marketing
April 18, 2018

How to Increase Education Marketing Conversions with A/B Testing

One thing we know about successful education marketing is that our audience keeps us guessing.…
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Education marketing action alert
Marketing
April 4, 2018

Education Marketing Action Alert: Ed Tech Gets a $700M Boost

The News Lawmakers have finally resolved their stalemate over the 2018 federal budget, and there’s…
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Public Relations
March 27, 2018

Follow the News for Timely Education Marketing Content

Creating content that attracts an audience engaged is tricky enough. Holding that audience’s attention is…
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Meetings during conferences can play an important role in your education marketing efforts.
Public Relations
March 13, 2018

Seal the Deal: Maximize Your Education Marketing Efforts After the Conference

ISTE, SXSW EDU, FETC, ATIA, TCEA – once you’ve navigated the alphabet soup of education…
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