December 22, 2020
With Gratitude from the CB&A Team
This year has provided us all with an opportunity to pause, reflect and gain a deeper appreciation for the things we are grateful to have…
November 19, 2020
Report: 2021 Education Marketing Trends
We surveyed education marketers to identify key trends to incorporate into their education marketing strategies for 2021, distilling data from our second annual Education Marketing…
October 28, 2020
7 Things to Know About Online Education Conferences
The era of large, in-person education conferences has been put on hold due to COVID-19. Which education associations have shifted to a virtual format and…
July 7, 2020
LinkedIn Tips for Education Companies
Best practices for marketing your education brand through LinkedIn Known for its extensive networking capabilities, LinkedIn is an effective platform for making connections and promoting…
May 27, 2020
6 Ways to Add Business Value with Education PR
Journalism has undergone a seismic shift in the past decade. With a variety of media for individuals to voice their opinion, virtually everyone has the…
April 2, 2020
Five Education Marketing Priorities in Turbulent Times
The COVID-19 pandemic is an event without precedent, impacting us all both personally and professionally. It’s a time when business leaders should take the initiative…
February 26, 2020
SEO Strategies: 5 Tips For Edtech Companies
Five Essential SEO Strategies for Education Companies There's no "get rich quick" scheme when it comes to Search Engine Optimization (SEO) strategies. The right plan…
February 19, 2020
Education Marketing Strategies for 2020 – Download Your Report Now
Do Your Education Marketing Strategies Need a Refresh? For education marketers and business owners, 2020 holds both challenges and opportunities. Competition for attention and customers…
January 30, 2020
Why You Should Use UTM Codes in Every Education Marketing Campaign
Using Google Tracking Codes (aka UTM codes) to Easily & Quickly Measure Your Success Have you ever noticed the extra text at the end of…
January 7, 2020
4 Public Relations Trends for 2020
The Public Relations Trends, They are a Changin’ As we kick off 2020, there’s no question that people have evolving media consumption habits and needs…
December 30, 2019
Seven Marketing Tips to Elevate Your Brand in 2020
Top Marketing Tips from the 2019 AMA Madison Annual Conference The CB&A marketing team was in full force at the 2019 AMA Annual Conference. My…
