December 1, 2023

3 Tips for Creating Efficacy Research That Influences District Leaders

Efficacy research is incredibly valuable for winning and retaining customers. Learn 3 ways you can fully leverage efficacy research for your business.

Jeremy Cesarec
close up photo of woman writing on a computer monitor with a stylus pen
November 14, 2023

Video: CB&A Education Marketing Trends & Insights for 2024

In this 30 minute video of our latest CB&A Expert Series event, learn how you can prepare for 2024.

C. Blohm & Associates
close up photo of a pair of dark skinned hands holding a tablet that has the cover image of the CB&A trends report on it.
November 14, 2023

CB&A Education Marketing Trends & Insights for 2024: How Education Marketers Are Approaching Fiscal Uncertainty & Major Shifts

Learn how you can prepare for 2024. We’ve highlighted findings and insights from our recent survey of business-to-education professionals.

C. Blohm & Associates
November 1, 2023

CB&A Joins FINN Partners

The firm will be known as CB&A, A FINN Partners Company, and work alongside FINN’s existing PreK-12 and Higher Education practices.

C. Blohm & Associates
October 26, 2023

Will You Make the Post-ESSER Cut?: How You Can Prepare for Customer Renewals Now

Noelle Ellerson Ng (AASA) joined our October Expert Series event to discuss the 2024 funding landscape, and how to position your education product / service for renewal.

Jeremy Cesarec
October 26, 2023

CB&A Secures Spot in Madison’s Best Places to Work for 3rd Straight Year

“It warms my heart, and makes me confident that our clients, partners and teammates are in good hands.” — Charlene Blohm, President

C. Blohm & Associates
October 19, 2023

3 Steps to Uncover Your Brand’s Differentiator in a Crowded Education Marketplace

Discovering your brand’s positioning  to establish a foothold in the education marketplace takes time, patience, and above all — listening.

Kelsea Kierstead
Metrics for EdTech Marketing
September 10, 2023

Education Public Relations & Content Marketing: 3 Ways to Combine for Maximum Shine

Where does content marketing fit into your education public relations strategy? In working with companies on their education marketing, we’ve…

Kelsea Kierstead
photo of dark-skinned middle-aged teacher with glasses and medium length curly hair standing at the front of a classroom and pointing to a student to call on them.
September 8, 2023

ESSER Ends in 2024: 5 Tips for Customer Retention and Renewal

School districts have until September 2024 to obligate dollars from the third and final tranche of the Elementary and Secondary…

Saul Hafenbredl
August 3, 2023

Key Takeaways From the 2023 Education Writers Association Seminar

One privilege of specializing in the K-12 & Higher Ed market is the relationships we’ve built with a wide range…

Ken Stoflet