October 10, 2018
Go Big or Go Home: Working with National Media
You’ve struck gold. One of your organization’s products, people or initiatives grabbed the attention of…
Read More
October 5, 2018
The Road Map to Your Road Map: The Marketing Audit
With an ever-changing digital world, and the shortening attention span of consumers, it’s crucial to…
Read More
October 3, 2018
Education Marketing Action Alert: Congress Passes Education Budget
Congress passed an FY19 spending bill shortly before the start of the new fiscal year…
Read More
September 17, 2018
Spread the Message: How to Build Employee Advocacy on Social Media
What was once personal is now digital. Employee advocacy has shifted from being something done…
Read More
September 7, 2018
Plan Your Marketing Budget: Tools and Trends for 2019
As you execute the second half of your 2018 education marketing plan, it’s time to…
Read More
July 23, 2018
6 Easy Ways to Integrate Social Media into Your Company’s Sales Efforts
When it comes to what creates leads and revenue, social media is often left out…
Read More
July 17, 2018
The Anatomy of an Effective Education Marketing Email
For many education marketing companies, email is still one of the best and most cost-efficient…
Read More
July 11, 2018
Essential Metrics to Measure Your Back-To-School Success
Your back-to-school campaign is about to kick off – but when it’s over, how will…
Read More
July 3, 2018
7 Summer To-Do’s to Increase Your Sales Next School Year
School is out for the summer! Well, for students perhaps, but for education technology marketers…
Read More
June 5, 2018
Your ISTE Game Plan for Education Marketing Success
Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s…
Read More
May 29, 2018
Education PR & Content Marketing: 3 Ways to Combine for Maximum Shine
Where does content marketing fit into your education PR strategy? In working with companies on…
Read More
May 25, 2018
Grateful and Gratified
Reflections on Receiving a 2018 Governor’s Trailblazer Award for Wisconsin Women in Business No one…
Read More
May 14, 2018
Education Marketing Action Alert: What You Need to Know about GDPR
THE NEWS At the end of May, the European Union’s (EU) General Data Protection Regulation…
Read More
April 30, 2018
Why Education Marketing Needs Social Media Advertising
With the recent focus on Facebook’s changing algorithm, you may wonder if including social media…
Read More
April 18, 2018
How to Increase Education Marketing Conversions with A/B Testing
One thing we know about successful education marketing is that our audience keeps us guessing.…
Read More
April 9, 2018
Blohm to Receive Governor’s Trailblazer Award
As seen in The Herald-Independent... Charlene Blohm, president and CEO of C. Blohm & Associates…
Read More
April 4, 2018
Education Marketing Action Alert: Ed Tech Gets a $700M Boost
The News Lawmakers have finally resolved their stalemate over the 2018 federal budget, and there’s…
Read More
March 27, 2018
Follow the News for Timely Education Marketing Content
Creating content that attracts an audience engaged is tricky enough. Holding that audience’s attention is…
Read More
March 13, 2018
Seal the Deal: Maximize Your Education Marketing Efforts After the Conference
ISTE, SXSW EDU, FETC, ATIA, TCEA – once you’ve navigated the alphabet soup of education…
Read More
