Education Public Relations & Content Marketing: 3 Ways to Combine for Maximum Shine
Where does content marketing fit into your education public relations strategy? In working with companies on their education marketing, we’ve…
ESSER Ends in 2024: 5 Tips for Customer Retention and Renewal
School districts have until September 2024 to obligate dollars from the third and final tranche of the Elementary and Secondary…
Key Takeaways From the 2023 Education Writers Association Seminar
One privilege of specializing in the K-12 & Higher Ed market is the relationships we’ve built with a wide range…
How to Strengthen the Partnership Between Education Sales and Marketing to Maximize Results
Closing sales and achieving customer loyalty requires harmony between your education sales and marketing teams. Even though both share the…
2023 ASU+GSV Summit: Top EdTech Marketing Takeaways
Two members of CB&A’s executive team, Jeremy Cesarec, content director, and Saul Hafenbredl, senior director of business strategy & development,…
To Advance Equity, Education Marketers Must First Understand It. Here’s How.
Are your products and services, professional development programs and marketing efforts helping schools achieve equity for all students? Education vendors…
How Education Leaders Think Generative AI Will Impact Classroom Learning
With the recent launch of ChatGPT, generative artificial intelligence entered the chat (pun intended) in a big way, and commentators…
This is What Education Marketing Leaders Are Hearing From Customers About ChatGPT
The release of ChatGPT in November 2022 was a watershed moment for generative AI (aka tools that use artificial intelligence…
How to Make the Most of Your 2023 Education Conference Experience
After a few years of disruption from COVID, in-person conferences and events are back in full swing. As our annual…
The Top 2023 Education Policy & Funding Updates Business-to-Education Organizations Need to Know
I recently had the pleasure of hosting a CB&A Expert Series event with Sara Kloek, vice president, education and children’s…