3 Tips for Creating Efficacy Research That Influences District Leaders
Efficacy research is incredibly valuable for winning and retaining customers. Learn 3 ways you can fully leverage efficacy research for your business.
Video: CB&A Education Marketing Trends & Insights for 2024
In this 30 minute video of our latest CB&A Expert Series event, learn how you can prepare for 2024.
CB&A Education Marketing Trends & Insights for 2024: How Education Marketers Are Approaching Fiscal Uncertainty & Major Shifts
Learn how you can prepare for 2024. We’ve highlighted findings and insights from our recent survey of business-to-education professionals.
CB&A Joins FINN Partners
The firm will be known as CB&A, A FINN Partners Company, and work alongside FINN’s existing PreK-12 and Higher Education practices.
Will You Make the Post-ESSER Cut?: How You Can Prepare for Customer Renewals Now
Noelle Ellerson Ng (AASA) joined our October Expert Series event to discuss the 2024 funding landscape, and how to position your education product / service for renewal.
CB&A Secures Spot in Madison’s Best Places to Work for 3rd Straight Year
“It warms my heart, and makes me confident that our clients, partners and teammates are in good hands.” — Charlene Blohm, President
3 Steps to Uncover Your Brand’s Differentiator in a Crowded Education Marketplace
Discovering your brand’s positioning to establish a foothold in the education marketplace takes time, patience, and above all — listening.
Education Public Relations & Content Marketing: 3 Ways to Combine for Maximum Shine
Where does content marketing fit into your education public relations strategy? In working with companies on their education marketing, we’ve…
ESSER Ends in 2024: 5 Tips for Customer Retention and Renewal
School districts have until September 2024 to obligate dollars from the third and final tranche of the Elementary and Secondary…
Key Takeaways From the 2023 Education Writers Association Seminar
One privilege of specializing in the K-12 & Higher Ed market is the relationships we’ve built with a wide range…