With 30+ years in education marketing & PR, we’ve earned the right to be confident we can positively impact your education company’s future. Because as the world of education changes, so do we.
Fulfill Your Brand’s Mission
Our time-tested, adaptive approach helps you meet your marketing objectives so you can ultimately fulfill your brand’s mission to improve the lives of students and educators.
Education Marketing Strategy
We hone in on the positioning and messaging that amplify your value proposition and competitive advantage to educators, administrators, and investors.
Education Public Relations
To market your mission, you need your community’s trust. We have the PR connections to build awareness and positive sentiment, securing your position as an education industry leader.
Education Content Marketing
We create short and long-form content with strategic plans for promotion and distribution to your target audience.
Case Studies
BloomBoard
Targeted PR campaigns across three states highlight educator advancement programs and increase new educator enrollments.
Goal
BloomBoard partnered with CB&A to increase awareness and drive participation in the company’s micro-credential-based programs in Kentucky, Illinois and Oklahoma.
Results
Through three state-specific PR campaigns, CB&A secured local coverage in Kentucky, Illinois and Oklahoma about BloomBoard’s micro-credential-based programs—significantly increasing new educator enrollments in each state.
Ask an Admin Anything
Hear what our panel of district and school administrators are focused on in 2024.
Saul Hafenbredl, partner at CB&A, A FINN Partners Company, hosted a panel of administrators from across the U.S. to answer questions submitted by the business-to-education (B2E) community.
Topics covered include:
- Post-ESSER budgeting plans
- Strategic priorities
- Purchasing decisions + vendor relationships
- School climate
View the 45-minute webinar to get up-to-speed on what administrators are focused on right now.