With 30+ years in education marketing & PR, we’ve earned the right to be confident we can positively impact your education company’s future. Because as the world of education changes, so do we.
Fulfill Your Brand’s Mission
Our time-tested, adaptive approach helps you meet your marketing objectives so you can ultimately fulfill your brand’s mission to improve the lives of students and educators.
Education Marketing Strategy
We hone in on the positioning and messaging that amplify your value proposition and competitive advantage to educators, administrators, and investors.
Education Public Relations
To market your mission, you need your community’s trust. We have the PR connections to build awareness and positive sentiment, securing your position as an education industry leader.
Education Content Marketing
We create short and long-form content with strategic plans for promotion and distribution to your target audience.
Case Studies
BloomBoard
Targeted PR campaigns across three states highlight educator advancement programs and increase new educator enrollments.
Goal
BloomBoard partnered with CB&A to increase awareness and drive participation in the company’s micro-credential-based programs in Kentucky, Illinois and Oklahoma.
Results
Through three state-specific PR campaigns, CB&A secured local coverage in Kentucky, Illinois and Oklahoma about BloomBoard’s micro-credential-based programs—significantly increasing new educator enrollments in each state.
Education Marketing Trends & Insights for 2025
Find out how education marketers are preparing for 2025.
We surveyed business-to-education (B2E) professionals to uncover trends in the education marketing landscape for 2025. In our 6th annual Education Marketing Trends & Insights Report, we reveal that after an unprecedented 5-year period, the education industry is poised to return to a more typical year.
In our report, we found that education marketers are:
- Remaining optimistic as ESSER ends
- Interested in investing more on geo-focused campaigns
- Slightly deprioritizing retention efforts (though we caution against it)
- Prioritizing lead nurturing in an increasingly competitive market
Access our findings for more on these top 4 takeaways along with our recommendations for a successful 2025.