Boosting Product Use, Building Customer Loyalty and Increasing Renewals – Case Study
The Situation: Our client, an established online content provider, sought to increase subscriber renewals by boosting product awareness and building customer loyalty. The client strived to strengthen customer relationships by deepening users’ understanding of its products.
The Results: C. Blohm & Associates developed and executed a local public relations campaign for the client, which focused on collecting and sharing customer success stories in their local communities to educate the public and highlight the positive efforts of schools and districts. This effective strategy generated extensive press coverage in community newspapers and led to improved customer renewal rates.
Promoting Events to Achieve Visibility – Case Study
The Situation: A non-profit organization that offers online vocabulary and spelling practice requested a public relations campaign to promote an international competition designed to help students become confident readers and writers.
The Results: Through effective message development, news announcements and media relations, C. Blohm & Associates drew worldwide interest and remarkable participation to the inaugural competition, while raising visibility of the non-profit organization in the education and consumer markets.
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Celebrating 10-Year Anniversary – Case Study
The Situation: With the 10-year anniversary of our client, the nation’s largest E-rate compliance firm, coinciding with the 10th anniversary of the E-rate program, CB&A organized an event for media and industry leaders to celebrate the milestone at the world’s premier educational technology conference.
The Results: Through excellent event planning and creation of a 10-page white paper, CB&A successfully highlighted the company’s history and achievements among key customers, service providers and media outlets in attendance.
Using Public Relations to Boost SEO – Case Study
The Situation: Our client, a mobile study service, turned to public relations to increase its search engine optimization (SEO). CB&A utilized digital content supported by a media relations campaign to boost search results for the company.
The Results: The successful public relations campaign garnered extensive media coverage, which enhanced the client’s industry visibility, positioned the company as the leading mobile study service, and most importantly, increased the client’s SEO.
Archdiocese of New York – Case Study
The Situation: When our client’s product, a cloud-based learning and teaching solution, was implemented in four Catholic schools in New York, CB&A leveraged the opportunity to develop a strategy to achieve nationwide recognition.
The Results: The successful strategy enhanced visibility, garnered extensive media coverage, and positioned the client as a premier online teaching and learning solution for one-to-one computing classrooms.
A Special Education Publisher Contest – Case Study
The Situation: When our client, a leading provider of instruction materials for students with special needs, sponsored a contest to honor special education teachers and their students, CB&A leveraged the opportunity to promote the contest to achieve nationwide recognition and spark participation.
The Results: The successful campaign enhanced visibility, garnered extensive media coverage, and positioned the publisher as a premier provider of instructional materials for students with special needs.
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