Sweetened or Unsweetened? The New Dairy Dispatch Touches on Tea
It’s June, which means it’s time to find any and all grilling opportunities, relish in summer sports and indulge in…
Using a Statewide Stage to Achieve National Goals – Case Study
Our client, a company that provides online professional development to preK-12 educators, sought to enhance its visibility in the K-12 marketplace through publicizing a partnership with the Arkansas Department of Education and the Arkansas Educational Television Network.
A Special Event to Capitalize on State Partnership – Case Study
Our client, a national organization that provides high-quality, affordable online professional development, sought to highlight a major partnership with a state education department at the Florida Educational Technology Conference (FETC). CB&A provided turnkey special events planning services involving several partner organizations that attracted more than 30 media, industry VIPs and prospective customers. The event reinforced public perception of the client as a premier online service provider.
Campaign Heightens Visibility, Strengthens Relationships Statewide – Case Study
The Situation: To assist a state education department in creating standards to promote student understanding of Internet safety, our client was selected as a partner to develop an online curriculum covering several safety issues. Our client needed to publicize the new, standards-based curriculum through a public relations campaign that targeted state educators and reporters.
The Results: C. Blohm & Associates scheduled a successful press conference, generated nearly 50 news items and filled to capacity the program’s pilot phase, and created remarkable excitement for the new program.
Autism Diagnoses Don’t Expire with Age
An imbalance of attention seems to exist in the autism community. Often the media and others place a predominant focus…
Creamy or Chunky? The New CB&A Dairy Dispatch Satisfies Every Taste
If you want some news to nourish your day, check out the January/February Dairy Dispatch! The ed tech industry is…
Boosting Product Use, Building Customer Loyalty and Increasing Renewals – Case Study
The Situation: Our client, an established online content provider, sought to increase subscriber renewals by boosting product awareness and building customer loyalty. The client strived to strengthen customer relationships by deepening users’ understanding of its products.
The Results: C. Blohm & Associates developed and executed a local public relations campaign for the client, which focused on collecting and sharing customer success stories in their local communities to educate the public and highlight the positive efforts of schools and districts. This effective strategy generated extensive press coverage in community newspapers and led to improved customer renewal rates.
Promoting Events to Achieve Visibility – Case Study
The Situation: A non-profit organization that offers online vocabulary and spelling practice requested a public relations campaign to promote an international competition designed to help students become confident readers and writers.
The Results: Through effective message development, news announcements and media relations, C. Blohm & Associates drew worldwide interest and remarkable participation to the inaugural competition, while raising visibility of the non-profit organization in the education and consumer markets.
Drink up our latest CB&A Dairy Dispatch!
Give a boost to your day by taking a look at the September/October edition of the CB&A ! Our bimonthly newsletter…
Celebrating 10-Year Anniversary – Case Study
The Situation: With the 10-year anniversary of our client, the nation’s largest E-rate compliance firm, coinciding with the 10th anniversary of the E-rate program, CB&A organized an event for media and industry leaders to celebrate the milestone at the world’s premier educational technology conference.
The Results: Through excellent event planning and creation of a 10-page white paper, CB&A successfully highlighted the company’s history and achievements among key customers, service providers and media outlets in attendance.