December 22, 2012

Boosting Product Use, Building Customer Loyalty and Increasing Renewals – Case Study

The Situation: Our client, an established online content provider, sought to increase subscriber renewals by boosting product awareness and building customer loyalty. The client strived to strengthen customer relationships by deepening users’ understanding of its products.

The Results: C. Blohm & Associates developed and executed a local public relations campaign for the client, which focused on collecting and sharing customer success stories in their local communities to educate the public and highlight the positive efforts of schools and districts. This effective strategy generated extensive press coverage in community newspapers and led to improved customer renewal rates.

Emily Embury
December 22, 2012

Promoting Events to Achieve Visibility – Case Study

The Situation: A non-profit organization that offers online vocabulary and spelling practice requested a public relations campaign to promote an international competition designed to help students become confident readers and writers.

The Results: Through effective message development, news announcements and media relations, C. Blohm & Associates drew worldwide interest and remarkable participation to the inaugural competition, while raising visibility of the non-profit organization in the education and consumer markets.

Emily Embury
October 5, 2012

Drink up our latest CB&A Dairy Dispatch!

Give a boost to your day by taking a look at the September/October edition of the CB&A ! Our bimonthly newsletter…

Katie Waite
August 18, 2012

Celebrating 10-Year Anniversary – Case Study

The Situation: With the 10-year anniversary of our client, the nation’s largest E-rate compliance firm, coinciding with the 10th anniversary of the E-rate program, CB&A organized an event for media and industry leaders to celebrate the milestone at the world’s premier educational technology conference.

The Results: Through excellent event planning and creation of a 10-page white paper, CB&A successfully highlighted the company’s history and achievements among key customers, service providers and media outlets in attendance.

Adam Wise
August 12, 2012

Using Public Relations to Boost SEO – Case Study

The Situation: Our client, a mobile study service, turned to public relations to increase its search engine optimization (SEO). CB&A utilized digital content supported by a media relations campaign to boost search results for the company.
The Results: The successful public relations campaign garnered extensive media coverage, which enhanced the client’s industry visibility, positioned the company as the leading mobile study service, and most importantly, increased the client’s SEO.

Katie Waite
June 15, 2012

Archdiocese of New York – Case Study

The Situation: When our client’s product, a cloud-based learning and teaching solution, was implemented in four Catholic schools in New York, CB&A leveraged the opportunity to develop a strategy to achieve nationwide recognition.
The Results: The successful strategy enhanced visibility, garnered extensive media coverage, and positioned the client as a premier online teaching and learning solution for one-to-one computing classrooms.

Charlene Blohm
June 10, 2012

A Special Education Publisher Contest – Case Study

The Situation: When our client, a leading provider of instruction materials for students with special needs, sponsored a contest to honor special education teachers and their students, CB&A leveraged the opportunity to promote the contest to achieve nationwide recognition and spark participation.
The Results: The successful campaign enhanced visibility, garnered extensive media coverage, and positioned the publisher as a premier provider of instructional materials for students with special needs.

Emily Embury
September 16, 2010

Tips for a Successful EdNET Experience

For more than 20 years, the annual EdNET Conference has been one of the must-attend events of the year for…

Kristen Plemon
September 14, 2010

The Dairy Dispatch has Moooooved Online

The inaugural edition of the online Dairy Dispatch celebrates National Chocolate Milkshake Day, a holiday very near and dear to…

Patrick Terry