CB&A is an education pr agency.
June 14, 2013

Sweetened or Unsweetened? The New Dairy Dispatch Touches on Tea

It’s June, which means it’s time to find any and all grilling opportunities, relish in summer sports and indulge in…

Lauren Smith
CB&A is an education pr agency.
June 1, 2013

Using a Statewide Stage to Achieve National Goals – Case Study

Our client, a company that provides online professional development to preK-12 educators, sought to enhance its visibility in the K-12 marketplace through publicizing a partnership with the Arkansas Department of Education and the Arkansas Educational Television Network.

Charlene Blohm
CB&A is an education pr agency.
May 1, 2013

A Special Event to Capitalize on State Partnership – Case Study

Our client, a national organization that provides high-quality, affordable online professional development, sought to highlight a major partnership with a state education department at the Florida Educational Technology Conference (FETC). CB&A provided turnkey special events planning services involving several partner organizations that attracted more than 30 media, industry VIPs and prospective customers. The event reinforced public perception of the client as a premier online service provider.

Charlene Blohm
CB&A is an education pr agency.
January 31, 2013

Campaign Heightens Visibility, Strengthens Relationships Statewide – Case Study

The Situation: To assist a state education department in creating standards to promote student understanding of Internet safety, our client was selected as a partner to develop an online curriculum covering several safety issues. Our client needed to publicize the new, standards-based curriculum through a public relations campaign that targeted state educators and reporters.

The Results: C. Blohm & Associates scheduled a successful press conference, generated nearly 50 news items and filled to capacity the program’s pilot phase, and created remarkable excitement for the new program.

Charlene Blohm
CB&A is an education pr agency.
January 30, 2013

Autism Diagnoses Don’t Expire with Age

An imbalance of attention seems to exist in the autism community. Often the media and others place a predominant focus…

Andria Casey
CB&A is an education pr agency.
January 24, 2013

Creamy or Chunky? The New CB&A Dairy Dispatch Satisfies Every Taste

If you want some news to nourish your day, check out the January/February Dairy Dispatch! The ed tech industry is…

Katie Waite
December 22, 2012

Boosting Product Use, Building Customer Loyalty and Increasing Renewals – Case Study

The Situation: Our client, an established online content provider, sought to increase subscriber renewals by boosting product awareness and building customer loyalty. The client strived to strengthen customer relationships by deepening users’ understanding of its products.

The Results: C. Blohm & Associates developed and executed a local public relations campaign for the client, which focused on collecting and sharing customer success stories in their local communities to educate the public and highlight the positive efforts of schools and districts. This effective strategy generated extensive press coverage in community newspapers and led to improved customer renewal rates.

Emily Embury
December 22, 2012

Promoting Events to Achieve Visibility – Case Study

The Situation: A non-profit organization that offers online vocabulary and spelling practice requested a public relations campaign to promote an international competition designed to help students become confident readers and writers.

The Results: Through effective message development, news announcements and media relations, C. Blohm & Associates drew worldwide interest and remarkable participation to the inaugural competition, while raising visibility of the non-profit organization in the education and consumer markets.

Emily Embury
October 5, 2012

Drink up our latest CB&A Dairy Dispatch!

Give a boost to your day by taking a look at the September/October edition of the CB&A ! Our bimonthly newsletter…

Katie Waite
August 18, 2012

Celebrating 10-Year Anniversary – Case Study

The Situation: With the 10-year anniversary of our client, the nation’s largest E-rate compliance firm, coinciding with the 10th anniversary of the E-rate program, CB&A organized an event for media and industry leaders to celebrate the milestone at the world’s premier educational technology conference.

The Results: Through excellent event planning and creation of a 10-page white paper, CB&A successfully highlighted the company’s history and achievements among key customers, service providers and media outlets in attendance.

Adam Wise