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Education Marketing Strategy

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Education Marketing StrategyEducation Marketing TrendsInspiration
May 19, 2023

To Advance Equity, Education Marketers Must First Understand It. Here’s How.

Are your products and services, professional development programs and marketing efforts helping schools achieve equity for all students? Education vendors…
Kelsea Kierstead
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individual utilizing ChatGPT capabilities for a project on a laptop
EdtechEducationEducation Marketing StrategyEducation Marketing Trends
May 9, 2023

How Education Leaders Think Generative AI Will Impact Classroom Learning

With the recent launch of ChatGPT, generative artificial intelligence entered the chat (pun intended) in a big way, and commentators…
Jeremy Cesarec
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human hand on the left touching fingertips with robot hand on the right
EducationEducation Content MarketingEducation Marketing StrategyEducation Marketing TrendsFeatured
May 4, 2023

This is What Education Marketing Leaders Are Hearing From Customers About ChatGPT

The release of ChatGPT in November 2022 was a watershed moment for generative AI (aka tools that use artificial intelligence…
Jeremy Cesarec
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Education Marketing StrategyFeatured
February 21, 2023

Our Survey Says: Business-to-Education Marketers Foresee Industry Growth Ahead

Business-to-education marketers (B2E) are overwhelmingly optimistic about the health of the education industry and their own company’s prospects for growth…
C. Blohm & Associates
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Education Marketing StrategyFeatured
February 13, 2023

Three Takeaways from Our 2023 Survey of Business-to-Education Marketers That Will Set You up for Success

In our 2023 survey of business-to-education (B2E) marketers, we asked respondents how their marketing has changed as a result of…
C. Blohm & Associates
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CB&A serves as the Official Marketing Communicstions Agency of the SIIA CODiE Awards
Education Marketing StrategyFeatured
February 1, 2023

Why SIIA’s CODiE Awards is the One Award Program Every Education Marketer Should Consider

Not all education product awards—and there are many—are created equal. Some programs rely on input from the public at large,…
Saul Hafenbredl
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EducationEducation Marketing Strategy
November 30, 2022

How to Seal the Deal in Education Sales

You’ve delivered the elevator pitch, you’ve asked the right questions, now what? In our recent CB&A Expert Series Webinar with…
C. Blohm & Associates
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EducationEducation Marketing StrategyUncategorized
November 17, 2022

How to Kick Off the Education Sales Conversation

The purchasing process in education is often drawn-out, with schools and districts making key budget decisions in March and April…
C. Blohm & Associates
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Education Marketing StrategyEducation Marketing TrendsFeatured
October 31, 2022

7 Key Takeaways from the EdWeek Market Brief Summit

Our team attended the EdWeek Market Brief Summit hosted by the EdWeek Market Brief publication. Education companies, district leaders and…
Allie Clark
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Education Marketing StrategyFeaturedSocial Media For Education
September 30, 2022

5 Things That All B2E Companies Should Know About Social Media Strategy

Social media is a complex and evolving medium that education marketers are utilizing more than ever before. Knowing how to…
C. Blohm & Associates
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  • About
    • Executive Team
    • Careers
  • Services
    • Education Marketing Strategy
    • Public Relations
    • B2E Content Marketing
  • Work
  • Blog
  • Contact