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Education Marketing Strategy

Education Marketing StrategyFeatured
February 21, 2023

Our Survey Says: Business-to-Education Marketers Foresee Industry Growth Ahead

Business-to-education marketers (B2E) are overwhelmingly optimistic about the health of the education industry and their own company’s prospects for growth…
Olivia Fulton
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Education Marketing StrategyFeatured
February 13, 2023

Three Takeaways from Our 2023 Survey of Business-to-Education Marketers That Will Set You up for Success

In our 2023 survey of business-to-education (B2E) marketers, we asked respondents how their marketing has changed as a result of…
Olivia Fulton
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CB&A serves as the Official Marketing Communicstions Agency of the SIIA CODiE Awards
Education Marketing StrategyFeatured
February 1, 2023

Why SIIA’s CODiE Awards is the One Award Program Every Education Marketer Should Consider

Not all education product awards—and there are many—are created equal. Some programs rely on input from the public at large,…
Saul Hafenbredl
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EducationEducation Marketing Strategy
November 30, 2022

How to Seal the Deal in Education Sales

You’ve delivered the elevator pitch, you’ve asked the right questions, now what? In our recent CB&A Expert Series Webinar with…
Olivia Fulton
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EducationEducation Marketing StrategyUncategorized
November 17, 2022

How to Kick Off the Education Sales Conversation

The purchasing process in education is often drawn-out, with schools and districts making key budget decisions in March and April…
Olivia Fulton
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Education Marketing StrategyEducation Marketing TrendsFeatured
October 31, 2022

7 Key Takeaways from the EdWeek Market Brief Summit

Our team attended the EdWeek Market Brief Summit hosted by the EdWeek Market Brief publication. Education companies, district leaders and…
Allie Clark
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Education Marketing StrategyFeaturedSocial Media For Education
September 30, 2022

5 Things That All B2E Companies Should Know About Social Media Strategy

Social media is a complex and evolving medium that education marketers are utilizing more than ever before. Knowing how to…
Olivia Fulton
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Education Marketing Strategy
September 20, 2022

CB&A Secures Spot in Madison’s Best Places to Work

Madison, WI is the go-to place for cheese curds, outdoor events, great entertainment and much more. Named the #1 best…
Olivia Fulton
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Education Marketing StrategyFeatured
September 6, 2022

Tips for Using Podcasts to Engage with Sales Prospects

As podcasting continues to grow in popularity, many educators and school administrators are turning to podcasts as a tool for…
Olivia Fulton
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Education Marketing StrategyFeatured
August 17, 2022

Which Solutions Will Stick Once ESSER Funding Is Gone?

It’s the multibillion-dollar question that business-to-education (B2E) marketers are trying to predict: Once the federal COVID stimulus money has been…
Lauren West
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  • About
    • Executive Team
    • Careers
  • Services
    • Education Marketing Strategy
    • Public Relations
    • B2E Content Marketing
  • Work
  • Blog
  • Contact