Positive Media Coverage

We have spent nearly three decades developing lasting and meaningful connections with trade and consumer journalists who care about education. You want to get your message in front of educators, administrators and decision makers to raise awareness and influence business results. Our long-standing relationships and media relations vigor have you covered. We can support your team with:

• Launching a new product or new feature
• Revealing research results
• Announcing a major merger
• Celebrating a customer implementation
• Targeted Media Coverage
• Capitalizing on your big news moment

Thought Leadership

With everyone sharing their opinions about the direction of the market, the edtech community can feel crowded and chaotic. That makes it difficult for true thought leaders to stand out. We can work with your executives to devise a thought leadership strategy that highlights your company’s unique point of view and expertise:

• Generating speaking engagements
• Landing contributed articles
• Curating industry thought leadership content
• Earning awards & recognition

Controlling the Narrative: Crisis Communications

When a crisis strikes, you need a reliable, experienced partner who has previously navigated reputation management scenarios. We are here to guide your organization and company leadership through the direst of straits. We will strategize with you on how to respond to crises effectively and measure sentiment from the resulting news coverage to prepare a plan for re-shaping perceptions. To assist your team with reputation management, we can:

• Consult on your response strategy 
• Conduct media training
• Prepare talking points 
• Draft internal messaging
• Guide you through media interviews

Measuring EdTech PR Success

Thanks to new communication technologies, digital PR campaigns are tied directly to measurable business results. We compile key performance indicators and reports that include data from media intelligence platforms and analytics tools to demonstrate the ROI behind your PR campaigns. Depending on your goals, we measure more than 46 KPIs each month. Some common measurements include: 

• Impressions
• Sentiment 
• Share of voice 
• SEO impact
• Social amplification
• Backlinks
• Referral Traffic