Launch a public relations campaign to raise brand awareness and increase your share of voice in education.
Measurements of Successful Education PR Strategies
Effective education PR strategies should reflect measurable business outcomes. The hardest part? Creating brand recognition in this niche sector requires not just industry knowledge, but relationships and connections within the space. That’s hard to pull off, even if you’re a mid-stage or well-established education company.
With over 30 years of delivering noteworthy results, we can fill in the gaps for education companies just like yours. Our expertise and connections allow you to secure a foothold in the market that can otherwise take years to create.
Positive Media Coverage
Not all media coverage is created equal. Our well-established connections and effective media relations strategies ensure your brand is presented to your target audience in the best light possible, raising brand awareness and influencing your bottom line. We support you in:
- Launching a new product or feature
- Sharing research results
- Announcing a major merger
- Celebrating a customer implementation
- Achieving targeted media coverage
- Capitalizing on additional milestones
We understand the exponential value of client testimonials and traditional media coverage, so we don’t limit your brand story to staff-generated content. An organic, positive review speaks volumes, and we leverage those wins to improve your community standing
Testimonials
School Specialty, Inc.
“CB&A kept our PR program humming at Califone. I would heartily recommend CB&A to anyone with a stake in the Ed Tech market.”
Testimonials
Renaissance
“CB&A has been fantastic. On a tactical level, we’ve experienced more placements and reach while working with the team than we had in previous years. CB&A is totally tuned in to client needs and is very quick to respond to them.”
Distinctive Thought Leadership
The world of education is overwhelmed with ideas, making it challenging for genuine thought leaders to distinguish themselves. We’ll work closely with your executive team to formulate a thought leadership strategy that prominently features your company’s unique perspectives and expertise. This includes:
- Speaking opportunities
- Published contributed articles
- Industry-leading and thought-provoking content
- Awards and recognition
Tactical (and tactful) Crisis Communications
A reliable, experienced guide is instrumental at your company’s best moments — and indispensable at its worst. When a crisis strikes, we prepare effective responses and measure public sentiment from subsequent news coverage. Our goal is to help you shape a plan to realign perceptions. Our crisis communication services include:
- Consulting on your response strategy
- Conducting media training
- Preparing talking points
- Drafting internal messaging
- Guiding you through media interviews
Measurements of Successful EdTech PR Strategies
Effective edtech PR strategies should reflect measurable business outcomes. Our data-driven approach evaluates success and ROI through media intelligence platforms and analytical tools. We track a wide range of KPIs that align with your business objectives, including:
- Impressions
- Sentiment
- Share of voice
- SEO impact
- Social amplification
- Backlinks
- Referral Traffic
Case Study
Real Networks
Consumer Media Company Debuts Facial Recognition Software
Goal
Introduce RealNetworks’ facial recognition software, SAFR for K-12, to the U.S. education community while simultaneously raising awareness of machine learning and AI as a school safety and security tool.
Results
CB&A developed and deployed education messaging in a targeted media relations strategy for the SAFR for K-12 launch in the U.S. and Canada. The campaign resulted in notable media coverage, including a story on NBC Nightly News and two features in the Wall Street Journal, totaling 338 million impressions.
Case Study
Funds for Learning
Advocacy Work Earns Millions in School Funding
Goal
Position Funds For Learning as a leading voice in the fight to raise the E-rate funding cap.
Results
Pairing a robust media relations campaign with a comprehensive social media strategy led to increased visibility, further establishing Funds For Learning as the go-to experts in the national E-rate reform discussion. As the leading voice for expanding the program, Funds For Learning played a pivotal role in the FCC’s decision to raise the funding cap by $1.5 billion.