Education PR Services

Launch a public relations campaign to raise brand awareness and increase your share of voice in education.

Map Out Your EdTech PR Plan with CB&A

A modern education public relations strategy features smart media relations outreach, contributed articles, news announcements, thought leadership, reputation management and more. With decades of media relations experience, we can put your company in front of the leading edtech journalists, bloggers and influencers. We guide your organization through every step of the process with a detailed PR strategy that improves brand awareness, elevates thought leadership and drives new leads to grow your market share.

Positive Media Coverage

We have spent nearly three decades developing lasting and meaningful connections with trade and consumer journalists who care about education. You want to get your message in front of educators, administrators and decision makers to raise awareness and influence business results. Our long-standing relationships and media relations vigor have you covered. We can support your team with:

  • Launching a new product
  • Revealing research results
  • Celebrating a customer implementation
  • Capitalizing on your big news moment
SAFR wins big with CB&A PR strategy for education product launch

Thought Leadership

With everyone sharing their opinions about the direction of the market, the edtech community can feel crowded and chaotic. That makes it difficult for true thought leaders to stand out. We can work with your executives to devise a thought leadership strategy that highlights your company’s unique point of view and expertise:

  • Speaking engagements
  • Landing contributed articles
  • Earning awards & recognition

Controlling the Narrative: Crisis Communications

When a crisis strikes, you need a reliable, experienced partner who has previously navigated reputation management scenarios. We are here to guide your organization and company leadership through the direst of straits. We will strategize with you on how to respond to crises effectively and measure sentiment from the resulting news coverage to prepare a plan for re-shaping perceptions. To assist your team with reputation management, we can:

  • Consult on your response strategy 
  • Conduct media training
  • Prepare talking points 
  • Draft internal messaging
  • Guide you through media interviews
Measured Progress collaborated with CB&A to conduct a media relations campaign to net positive merger and acquisition coverage
Achieve3000's targeted media relations strategy brings valuable edtech media coverage during ISTE conference

Measuring EdTech PR Success

Thanks to new communication technologies, digital PR campaigns are tied directly to measurable business results. We compile key performance indicators and reports that include data from media intelligence platforms and analytics tools to demonstrate the ROI behind your PR campaigns. Depending on your goals, we measure more than 46 KPIs each month. Some common measurements include: 

  • Impressions
  • Sentiment 
  • Share of voice 
  • SEO impact
  • Social amplification
  • Backlinks
  • Referral Traffic

 

Edtech Crisis Management by CB&A

Edtech Crisis Management: Safeguarding Student Data

| Education PR - Public Relations for Edtech | No Comments

Crisis Management Starts with Preparation In the first six months of 2019, more than 3,800 data breaches were reported in the United States, with eight major breaches exposing more than…

journalism advocacy

Journalism Advocacy: 5 Ways to Support Journalists

| Education PR - Public Relations for Edtech, Featured | No Comments

Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not. To make the best possible first impression in the marketplace, you just need a targeted PR product launch strategy that positions your product as a win for education.

Public Relations Crisis Strategy Planning

How to Build a Winning Public Relations Crisis Strategy

| Education PR - Public Relations for Edtech | No Comments

Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not. To make the best possible first impression in the marketplace, you just need a targeted PR product launch strategy that positions your product as a win for education.

Product Launch Strategy Meeting

A Down-to-Earth PR Strategy for an Out-of-This-World Product Launch Strategy

| Education PR - Public Relations for Edtech | No Comments

Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not. To make the best possible first impression in the marketplace, you just need a targeted PR product launch strategy that positions your product as a win for education.

Three Communication Tips When Heading into a Merger or Acquisition

| Education PR - Public Relations for Edtech | No Comments

Whether it’s two companies combining to share resources, an industry giant absorbing a smaller competitor or something in between – mergers and acquisitions in the education industry are commonplace.

The 2019 Marketing Planning Series.

The 2019 Marketing Planning Series: Education PR Tools and Trends

| Education PR - Public Relations for Edtech | No Comments

Determining a budget based on your company’s overall priorities and goals is one thing– making sure you’re at the forefront of the marketing trends that will help you achieve those goals is another. Often, it seems like you’ve just mastered the newest marketing channel or tactic that will help build awareness or contribute to leads and sales–and then something else comes along that affects your preparations.