Launch a public relations campaign to raise brand awareness and increase your share of voice in education.
Map Out Your EdTech PR Plan with CB&A
A modern education public relations strategy features smart media relations outreach, contributed articles, news announcements, thought leadership, reputation management and more. With decades of media relations experience, we can put your company in front of the leading edtech journalists, bloggers and influencers. We guide your organization through every step of the process with a detailed PR strategy that improves brand awareness, elevates thought leadership and drives new leads to grow your market share.
Positive Media Coverage
We have spent nearly three decades developing lasting and meaningful connections with trade and consumer journalists who care about education. You want to get your message in front of educators, administrators and decision makers to raise awareness and influence business results. Our long-standing relationships and media relations vigor have you covered. We can support your team with:
- Launching a new product or new feature
- Revealing research results
- Announcing a major merger
- Celebrating a customer implementation
- Targeted Media Coverage
- Capitalizing on your big news moment
Thought Leadership
With everyone sharing their opinions about the direction of the market, the edtech community can feel crowded and chaotic. That makes it difficult for true thought leaders to stand out. We can work with your executives to devise a thought leadership strategy that highlights your company’s unique point of view and expertise:
- Generating speaking engagements
- Landing contributed articles
- Curating industry thought leadership content
- Earning awards & recognition
Controlling the Narrative: Crisis Communications
When a crisis strikes, you need a reliable, experienced partner who has previously navigated reputation management scenarios. We are here to guide your organization and company leadership through the direst of straits. We will strategize with you on how to respond to crises effectively and measure sentiment from the resulting news coverage to prepare a plan for re-shaping perceptions. To assist your team with reputation management, we can:
- Consult on your response strategy
- Conduct media training
- Prepare talking points
- Draft internal messaging
- Guide you through media interviews
Measuring EdTech PR Success
Thanks to new communication technologies, digital PR campaigns are tied directly to measurable business results. We compile key performance indicators and reports that include data from media intelligence platforms and analytics tools to demonstrate the ROI behind your PR campaigns. Depending on your goals, we measure more than 46 KPIs each month. Some common measurements include:
- Impressions
- Sentiment
- Share of voice
- SEO impact
- Social amplification
- Backlinks
- Referral Traffic




