
Video: CB&A Education Marketing Trends & Insights for 2024
In this 30 minute video of our latest CB&A Expert Series event, learn how you can prepare for 2024.

CB&A Education Marketing Trends & Insights for 2024: How Education Marketers Are Approaching Fiscal Uncertainty & Major Shifts
Learn how you can prepare for 2024. We’ve highlighted findings and insights from our recent survey of business-to-education professionals.

How Education Leaders Think Generative AI Will Impact Classroom Learning
With the recent launch of ChatGPT, generative artificial intelligence entered the chat (pun intended) in a big way, and commentators…

This is What Education Marketing Leaders Are Hearing From Customers About ChatGPT
The release of ChatGPT in November 2022 was a watershed moment for generative AI (aka tools that use artificial intelligence…

The Top 2023 Education Policy & Funding Updates Business-to-Education Organizations Need to Know
I recently had the pleasure of hosting a CB&A Expert Series event with Sara Kloek, vice president, education and children’s…

Q&A: Education Funding Update
The world of education funding is incredibly complex and comes from many different outlets. There are a vast number of…

How to Seal the Deal in Education Sales
You’ve delivered the elevator pitch, you’ve asked the right questions, now what? In our recent CB&A Expert Series Webinar with…

How to Kick Off the Education Sales Conversation
The purchasing process in education is often drawn-out, with schools and districts making key budget decisions in March and April…

2020 Education Marketing Trends Survey
Calling all business owners and marketers to complete our 2020 education marketing trends survey! Hello fellow marketers and business owners….

Happy Howlidays
We’re purrr-oud to present our 2018 holiday card! The team did a paw-some job getting our furry friends to pose for their photoshoots. To our wonderful clients, friends and partners, CB&A would like to extend a round of appaws for the great work we accomplished together this year. Here’s to an even better 2019!