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Let’s Get Visual: The Power of the Infographic
An arresting image can kidnap our eyes and stir our souls, a power that experienced content marketers use to their…
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2016: Review, Results and Reveries
Celebrating 25 years of business feels like a rare milestone, and it’s an experience I’ll cherish for many years to…
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7 Trends to Guide Your 2017 Marketing and PR Strategy
It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president,…
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CB&A’s Annual Pumpkin Carving Contest
Halloween is quickly approaching! To celebrate, CB&A hosted its annual pumpkin-carving extravaganza last week. Fifteen specimens of the ghoulish gourd…
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EdNET 2016: Experts Share Education Tips for 2017 [VIDEO]
Even if you didn’t miss EdNET this year, it’s impossible to see everything at the conference. We asked some of…
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Five Emerging E-Learning Trends
Technology is disrupting the education industry. It has transformed traditional approaches and created the opportunity to explore new, improved ways…
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Storytelling to Engage Audiences — Case Study
A client that creates robots to teach K-5 students foundational skills in computer coding wanted to build credibility in the education sector and distinguish its products as not simply toys, but hands-on learning tools. To accomplish these goals, CB&A created a media strategy leveraging real-life stories from classrooms, teachers and thought leaders.
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General Trends to Watch in 2016
As we start the New Year, here are my viewpoints on current marketing trends that impact marketers in the education…
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Balancing Coverage Through Strategic Communication and Media Relations — Case Study
A client that develops and administers assessments to school systems sought to maintain its credibility after technical issues disrupted assessments. CB&A implemented strategic messaging, media training and media relations to neutralize widespread negative coverage of the client.
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Thought Leadership at the National Press Club – Case Study
A client that develops robots and curriculum to help children on the autism spectrum sought to establish itself as a thought leader by presenting at a National Press Club (NPC) event in Washington, D.C. CB&A facilitated the speaking opportunity, and developed a strategic media relations plan to further leverage the event.