May 16, 2016

Five Emerging E-Learning Trends

Technology is disrupting the education industry. It has transformed traditional approaches and created the opportunity to explore new, improved ways…

Danny Paulmeyer
March 8, 2016

Storytelling to Engage Audiences — Case Study

A client that creates robots to teach K-5 students foundational skills in computer coding wanted to build credibility in the education sector and distinguish its products as not simply toys, but hands-on learning tools. To accomplish these goals, CB&A created a media strategy leveraging real-life stories from classrooms, teachers and thought leaders.

Lydia Jerabek
January 7, 2016

General Trends to Watch in 2016

As we start the New Year, here are my viewpoints on current marketing trends that impact marketers in the education…

Charlene Blohm
December 11, 2015

Balancing Coverage Through Strategic Communication and Media Relations — Case Study

A client that develops and administers assessments to school systems sought to maintain its credibility after technical issues disrupted assessments. CB&A implemented strategic messaging, media training and media relations to neutralize widespread negative coverage of the client.

Quinn Buchanan
October 8, 2015

Thought Leadership at the National Press Club – Case Study

A client that develops robots and curriculum to help children on the autism spectrum sought to establish itself as a thought leader by presenting at a National Press Club (NPC) event in Washington, D.C. CB&A facilitated the speaking opportunity, and developed a strategic media relations plan to further leverage the event.

Lauren West
July 30, 2015

Using “Old School” Methods to Achieve Visibility Goals – Case Study

The Situation: CB&A’s client partnered with an international news organization to offer new higher education courses, and looked to gain visibility…

Aleesha Halbach
July 17, 2015

Repackaging a Story to Appeal to Disparate Audiences – Case Study

Situation: A client specializing in learning games sought to garner visibility of its new engineering game during a launch at…

Aleesha Halbach
February 25, 2015

Molding a Thought Leader – Case Study

A professional firm specializing in the federal E-rate funding program sought to establish itself as a national thought leader and leading voice for E-rate reform. To accomplish this goal, CB&A deployed a media relations campaign to secure coverage in education trade publications that reach school and district technology leaders, and advised on the company’s social media strategy to increase its presence.

Aleesha Halbach
February 18, 2015

Highlighting Customers Through Local Media Outreach – Case Study

A client developing curricula to comply with Common Core State Standards sought to increase recognition of its learning platform among teachers, school district leaders and community members. The aim was to secure extensive coverage of educators’ personal stories in media outlets ranging from small-town newspapers to nationally recognized publications.

Aleesha Halbach
November 18, 2014

Solving Problems, Not Selling Products (EdNET Part 3 of 3)

This is the third post in a three-part series about research conducted by C. Blohm & Associates and Winter Group during focus…

Charlene Blohm