Dremel

An Ambassador Program Inspires STEM Education with 3D Printing

GOAL

Create and manage a group of strong teacher brand advocates to secure content, raise awareness and drive sales.

RESULTS

After establishing a cadre of evangelist educators, we leveraged their content in media relations and social media campaigns to secure coverage and boost engagement. This outreach, coupled with the personal networks of the ambassadors, substantially raised visibility of the Dremel brand in the education community and led to an increase in leads, referrals and sales generated for the company.

CatchOn

Startup Recruits 100 Districts at SXSWedu Launch Event

GOAL

Orchestrate a marketing communications plan to generate awareness of CatchOn’s public beta launch and encourage early adopters to test drive the tool.

RESULTS

Through strategic media outreach and meticulous event planning, CB&A generated buzz leading up to the official launch of the CatchOn tool and corresponding SXSWedu launch event. These efforts attracted more than 600 attendees to the event, which resulted in more than 100 school districts signing up for the public beta. SXSWedu served as a successful launch pad for CatchOn, with more than one million students using the tool today.

Renaissance

World’s Largest K-12 Reading Survey Sheds Light on Literacy in U.S.

GOAL

Design and execute a media relations campaign to secure prominent news media coverage, drive traffic to the Renaissance website and increase downloads of the annual What Kids Are Reading (WKAR) report.

RESULTS

Through careful research of niche media audiences and a clearly defined and strategic plan, CB&A nearly tripled the news media coverage from the previous year, increased traffic to the Renaissance website and achieved a record-setting number of downloads of the WKAR report.

Funds For Learning

Advocacy Work Earns Millions in School Funding

GOAL

Position Funds For Learning as a leading voice in the fight to raise the E-rate funding cap.

RESULTS

Pairing a robust media relations campaign with a comprehensive social media strategy led to increased visibility, further establishing Funds For Learning as the go-to experts in the national E-rate reform discussion. As the leading voice for expanding the program, Funds For Learning played a pivotal role in the FCC’s decision to raise the funding cap by $1.5 billion.

School Specialty

Major School Supply Company Finds New Segment for Growth

GOAL

Reposition the company from a well-known distributor of school supplies to a holistic partner in designing and equipping 21st-century learning environments.

RESULTS

CB&A and School Specialty announced the new branding initiative at the 2017 ISTE conference, the nation’s premier ed-tech event. CB&A secured meetings between School Specialty executives and the editors from leading education publications to discuss the rebranding. School Specialty received coverage in multiple outlets as a result of these meetings, and conducted impactful relationship building with top-tier media.

Robokind

Championing Autism Education at the National Press Club

GOAL

Secure and leverage speaking engagement at National Press Club (NPC) event to increase public understanding of autism and the importance of early autism intervention.

RESULTS

With a strong proposal highlighting RoboKind’s research findings, CB&A secured a speaking engagement for RoboKind at an NPC Newsmaker Luncheon. The NPC event drew influential media that resulted in widespread national coverage, including a CNN segment for Autism Awareness Day, demonstrating the importance of early intervention methods like robot therapy. In addition to the NPC luncheon, RoboKind was invited to discuss the issue of early autism intervention with the White House Office of Science and Technology Policy and the U.S. Department of Education.