With 30+ years in education marketing & PR, we’ve earned the right to be confident we can positively impact your education company’s future. Because as the world of education changes, so do we.
Fulfill Your Brand’s Mission
Our time-tested, adaptive approach helps you meet your marketing objectives so you can ultimately fulfill your brand’s mission to improve the lives of students and educators.
Education Marketing Strategy
We hone in on the positioning and messaging that amplify your value proposition and competitive advantage to educators, administrators, and investors.
Education Public Relations
To market your mission, you need your community’s trust. We have the PR connections to build awareness and positive sentiment, securing your position as an education industry leader.
Education Content Marketing
We create short and long-form content with strategic plans for promotion and distribution to your target audience.
Testimonials
TouchMath
“We developed the free DySc screener as a powerful tool to recognize the critical role of early identification and intervention in addressing learning difficulties. With CB&A’s help, we’ve raised general awareness of dyscalculia, increased usage of DySc and made valuable connections with district leaders who will bring our effective evidence-based solutions into their schools.”
Testimonials
Millpond Equity Partners
“At our firm, we invest in companies that we believe have the potential to make a positive impact. We were impressed by CB&A / FINN’s deep understanding of the education sector and their ability to develop targeted PR and marketing campaigns that resonate with educators. We’ve been pleased with the results CB&A has achieved for our portfolio companies in the education market.”
Testimonials
MIND Education
“When searching for our next marketing communications partner, we knew we wanted a team that valued strategic thinking. FINN delivered on that promise. They understand what we’re looking to accomplish as an organization differentiating itself in a crowded field. We particularly appreciate FINN’s thoughtful and insight-oriented approach to planning meetings.”
Testimonials
School Specialty, Inc.
“CB&A kept our PR program humming at Califone. I would heartily recommend CB&A to anyone with a stake in the Ed Tech market.”
Testimonials
Edsby
“We’ve been pleased with the growth we’ve seen in our portfolio of work and the results achieved through campaigns like the ‘Grade Your LMS’ poll. Our team values the experience CB&A brings to the table to extend our reach in the U.S. education market.”
Testimonials
Bloomboard
“I am grateful to have the CB&A team as an extension of my own. Every day they make things better for me and for BloomBoard.”
Case Studies
BloomBoard
Targeted PR campaigns across three states highlight educator advancement programs and increase new educator enrollments.
Goal
BloomBoard partnered with CB&A to increase awareness and drive participation in the company’s micro-credential-based programs in Kentucky, Illinois and Oklahoma.
Results
Through three state-specific PR campaigns, CB&A secured local coverage in Kentucky, Illinois and Oklahoma about BloomBoard’s micro-credential-based programs—significantly increasing new educator enrollments in each state.
Education Marketing Trends & Insights for 2025
Find out how education marketers are preparing for 2025.
We surveyed business-to-education (B2E) professionals to uncover trends in the education marketing landscape for 2025. In our 6th annual Education Marketing Trends & Insights Report, we reveal that after an unprecedented 5-year period, the education industry is poised to return to a more typical year.
In our report, we found that education marketers are:
- Remaining optimistic as ESSER ends
- Interested in investing more on geo-focused campaigns
- Slightly deprioritizing retention efforts (though we caution against it)
- Prioritizing lead nurturing in an increasingly competitive market
Access our findings for more on these top 4 takeaways along with our recommendations for a successful 2025.
Insights
See What Our Experts Are Saying
Our campaigns for EPS Learning, Illustrative Math, and BloomBoard each presented unique challenges and generated impactful state-level results.
Explore how to gain a competitive advantage in a landscape where states have increasing influence.
We’ve assembled a workbook where you can gather vital details to set your state marketing campaigns up for success.