With 30+ years in education marketing & PR, we’ve earned the right to be confident we can positively impact your education company’s future. Because as the world of education changes, so do we.
Fulfill Your Brand’s Mission
Our time-tested, adaptive approach helps you meet your marketing objectives so you can ultimately fulfill your brand’s mission to improve the lives of students and educators.
Education Marketing Strategy
We hone in on the positioning and messaging that amplify your value proposition and competitive advantage to educators, administrators, and investors.
Education Public Relations
To market your mission, you need your community’s trust. We have the PR connections to build awareness and positive sentiment, securing your position as an education industry leader.
Education Content Marketing
We create short and long-form content with strategic plans for promotion and distribution to your target audience.
Testimonials
Bloomboard
“I am grateful to have the CB&A team as an extension of my own. Every day they make things better for me and for BloomBoard.”
Testimonials
Edsby
“We’ve been pleased with the growth we’ve seen in our portfolio of work and the results achieved through campaigns like the ‘Grade Your LMS’ poll. Our team values the experience CB&A brings to the table to extend our reach in the U.S. education market.”
Testimonials
School Specialty, Inc.
“CB&A kept our PR program humming at Califone. I would heartily recommend CB&A to anyone with a stake in the Ed Tech market.”
Case Studies
BloomBoard
Targeted PR campaigns across three states highlight educator advancement programs and increase new educator enrollments.
Goal
BloomBoard partnered with CB&A to increase awareness and drive participation in the company’s micro-credential-based programs in Kentucky, Illinois and Oklahoma.
Results
Through three state-specific PR campaigns, CB&A secured local coverage in Kentucky, Illinois and Oklahoma about BloomBoard’s micro-credential-based programs—significantly increasing new educator enrollments in each state.
Will You Make the Post-ESSER Cut?
Don’t lose all those hard-won customers you’ve secured in the ESSER era!
With the final ESSER deadline approaching, K–12 companies need to position themselves as indispensable school and district partners to secure renewals in a more challenging funding landscape.
In this CB&A Expert Series event, Noelle Ellerson Ng, associate executive director, advocacy & governance at AASA, joins CB&A Content Director Jeremy Cesarec to discuss:
- Findings and insights from the latest AASA member survey: Learn how superintendents plan to make tough budgeting decisions.
- Historical precedents for the end of ESSER: Glean insights from similar past events.
- Practical and essential approaches to ensure your success: How you — an education marketing or sales lead — can proactively gain customers’ trust, loyalty and renewal.
2023 Education Marketing Trends & Insights
With the peak of COVID disruptions behind us, K–12 and higher education leaders are adapting to the new normal, and opportunities abound for savvy education marketers to drive leads and sales.
Download the full report for answers to these important questions:
- Attending conferences in 2023
- Revenue and marketing budget projections
- The role of content marketing in the sales funnel
- COVID learnings that continue to persist
Insights
See What Our Experts Are Saying
Where does content marketing fit into your education public relations strategy? In working with companies on their education marketing, we’ve…
School districts have until September 2024 to obligate dollars from the third and final tranche of the Elementary and Secondary…
One privilege of specializing in the K-12 & Higher Ed market is the relationships we've built with a wide range…