30 Years of Education Marketing

With 30+ years in education marketing & PR, we’ve earned the right to be confident we can positively impact your education company’s future. Because as the world of education changes, so do we.


Fulfill Your Brand’s Mission

Our time-tested, adaptive approach helps you meet your marketing objectives so you can ultimately fulfill your brand’s mission to improve the lives of students and educators.

Education Marketing Strategy

We hone in on the positioning and messaging that amplify your value proposition and competitive advantage to educators, administrators, and investors.

Education Public Relations

To market your mission, you need your community’s trust. We have the PR connections to build awareness and positive sentiment, securing your position as an education industry leader.

Education Content Marketing

We create short and long-form content with strategic plans for promotion and distribution to your target audience. 

Case Studies


Targeted PR campaigns across three states highlight educator advancement programs and increase new educator enrollments.


BloomBoard partnered with CB&A to increase awareness and drive participation in the company’s micro-credential-based programs in Kentucky, Illinois and Oklahoma.


Through three state-specific PR campaigns, CB&A secured local coverage in Kentucky, Illinois and Oklahoma about BloomBoard’s micro-credential-based programs—significantly increasing new educator enrollments in each state.

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Ask an Admin Anything

Hear what our panel of district and school administrators are focused on in 2024.

Saul Hafenbredl, partner at CB&A, A FINN Partners Company, hosted a panel of administrators from across the U.S. to answer questions submitted by the business-to-education (B2E) community.

Topics covered include: 

  • Post-ESSER budgeting plans
  • Strategic priorities
  • Purchasing decisions + vendor relationships
  • School climate

View the 45-minute webinar to get up-to-speed on what administrators are focused on right now.

Watch the Recording Now

See What Our Experts Are Saying

6 Rules for Crafting an Authentic Mission-Driven Brand for Your Education Company

| Education Marketing Strategy | No Comments
Education buyers need more than an inspiring mission to motivate them to purchase your education product. You must blend your…

Blend Your Education Brand’s Mission With Efficacy Research to Connect with Buyers

| Education Content Marketing, Education Marketing Strategy, Education Public Relation | No Comments
Efficacy research validates your education company’s brand mission. Discover 5 ways to leverage real-world results and resonate with buyers in…

4 Steps for Brand Differentiation When Every Education Company is “In It For The Kids”

| Education Marketing Strategy | No Comments
In an education industry where everyone is mission-driven, differentiation is critical. Learn how to craft a compelling UVP that sets…