With 30+ years in education marketing & PR, we’ve earned the right to be confident we can positively impact your education company’s future. Because as the world of education changes, so do we.
Fulfill Your Brand’s Mission
Our time-tested, adaptive approach helps you meet your marketing objectives so you can ultimately fulfill your brand’s mission to improve the lives of students and educators.
Education Marketing Strategy
We hone in on the positioning and messaging that amplify your value proposition and competitive advantage to educators, administrators, and investors.
Education Public Relations
To market your mission, you need your community’s trust. We have the PR connections to build awareness and positive sentiment, securing your position as an education industry leader.
Education Content Marketing
We create short and long-form content with strategic plans for promotion and distribution to your target audience.
Testimonials
Bloomboard
“I am grateful to have the CB&A team as an extension of my own. Every day they make things better for me and for BloomBoard.”
Testimonials
Edsby
“We’ve been pleased with the growth we’ve seen in our portfolio of work and the results achieved through campaigns like the ‘Grade Your LMS’ poll. Our team values the experience CB&A brings to the table to extend our reach in the U.S. education market.”
Testimonials
School Specialty, Inc.
“CB&A kept our PR program humming at Califone. I would heartily recommend CB&A to anyone with a stake in the Ed Tech market.”
Case Studies
BloomBoard
Targeted PR campaigns across three states highlight educator advancement programs and increase new educator enrollments.
Goal
BloomBoard partnered with CB&A to increase awareness and drive participation in the company’s micro-credential-based programs in Kentucky, Illinois and Oklahoma.
Results
Through three state-specific PR campaigns, CB&A secured local coverage in Kentucky, Illinois and Oklahoma about BloomBoard’s micro-credential-based programs—significantly increasing new educator enrollments in each state.
2024 Marketing Trends & Insights
Find out what your peers are planning in 2024.
The results from CB&A’s 5th annual business-to-education (B2E) survey are in. Watch the recording of our November Expert Series event to see Charlene Blohm and her team share findings and insights gleaned from over 120 B2E professionals.
Learn how your peers feel about 2024:
- Budgeting
- Key marketing goals and tactics
- Education funding & the “Fiscal Cliff”
And new this year: hear what CEOs said they want their marketing teams to deliver in 2024.
Watch now to learn how you can stay ahead next year!
Insights
See What Our Experts Are Saying
Efficacy research is incredibly valuable for winning and retaining customers. Learn 3 ways you can fully leverage efficacy research for…
In this 30 minute video of our latest CB&A Expert Series event, learn how you can prepare for 2024.
Learn how you can prepare for 2024. We've highlighted findings and insights from our recent survey of business-to-education professionals.