30 Years of Education Marketing Communication

Big Ideas. Bigger Results. See how we grow education businesses with marketing communications campaigns that work.

How We Are Different

As the most experienced marketing communications agency specializing in the U.S. education market, we accelerate the growth of companies that provide products and services to K-12 school systems and higher education institutions.

Education Marketing Strategy

Marketing makes your brand relevant to potential customers. Grow your business with the right mix of marketing strategies.

Public Relations

Awareness is the first step to attracting customers. Generate leads with a PR strategy that creates demand for your brand.

B2E Content Marketing

Demand generation is fueled by content. Use this content to drive leads through the sales funnel to final purchase.
webinar with matt gambino on aligning sales and marketing teams

CB&A Expert Series

Better Together: Tightening the Sales & Marketing Partnership in Education

In this CB&A Expert Series event, Matt Gambino, founder of PROPEL Skills joins CB&A’s Saul Hafenbredl to discuss which role each team should play at each stage of the sales cycle, and how clearly defining accountability and responsibilities makes for a more productive collaboration. If you’ve attended a previous webinar with Matt, you know that his invaluable insights will give you immediate, actionable steps that will impact the quality of your marketing and sales collaboration. If you haven’t, this is your chance to learn from a foremost business-to-education sales expert at this crucial time in the B2E sales cycle.

2023 Education Marketing Trends & Insights

With the peak of COVID disruptions behind us, K–12 and higher education leaders are adapting to the new normal, and opportunities abound for savvy education marketers to drive leads and sales.

Download the full report for answers to these important questions:
  • Attending conferences in 2023
  • Revenue and marketing budget projections
  • The role of content marketing in the sales funnel
  • COVID learnings that continue to persist