30 Years of Education Marketing

With 30+ years in education marketing & PR, we’ve earned the right to be confident we can positively impact your education company’s future. Because as the world of education changes, so do we.


Fulfill Your Brand’s Mission

Our time-tested, adaptive approach helps you meet your marketing objectives so you can ultimately fulfill your brand’s mission to improve the lives of students and educators.

Education Marketing Strategy

We hone in on the positioning and messaging that amplify your value proposition and competitive advantage to educators, administrators, and investors.

Education Public Relations

To market your mission, you need your community’s trust. We have the PR connections to build awareness and positive sentiment, securing your position as an education industry leader.

Education Content Marketing

We create short and long-form content with strategic plans for promotion and distribution to your target audience. 

Case Studies


Targeted PR campaigns across three states highlight educator advancement programs and increase new educator enrollments.


BloomBoard partnered with CB&A to increase awareness and drive participation in the company’s micro-credential-based programs in Kentucky, Illinois and Oklahoma.


Through three state-specific PR campaigns, CB&A secured local coverage in Kentucky, Illinois and Oklahoma about BloomBoard’s micro-credential-based programs—significantly increasing new educator enrollments in each state.

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2024 Marketing Trends & Insights

Find out what your peers are planning in 2024.

The results from CB&A’s 5th annual business-to-education (B2E) survey are in. Watch the recording of our November Expert Series event to see Charlene Blohm and her team share findings and insights gleaned from over 120 B2E professionals.

Learn how your peers feel about 2024:

  • Budgeting
  • Key marketing goals and tactics
  • Education funding & the “Fiscal Cliff”

And new this year: hear what CEOs said they want their marketing teams to deliver in 2024.

Watch now to learn how you can stay ahead next year! 

Watch Now!

See What Our Experts Are Saying

3 Tips for Creating Efficacy Research That Influences District Leaders

| Education Marketing Strategy | No Comments
Efficacy research is incredibly valuable for winning and retaining customers. Learn 3 ways you can fully leverage efficacy research for…
close up photo of woman writing on a computer monitor with a stylus pen

Video: CB&A Education Marketing Trends & Insights for 2024

| Education Content Marketing, Education Marketing Strategy, Education Public Relation, Education Trends | No Comments
In this 30 minute video of our latest CB&A Expert Series event, learn how you can prepare for 2024.
close up photo of a pair of dark skinned hands holding a tablet that has the cover image of the CB&A trends report on it.

CB&A Education Marketing Trends & Insights for 2024: How Education Marketers Are Approaching Fiscal Uncertainty & Major Shifts

| Education Content Marketing, Education Marketing Strategy, Education Public Relation, Education Trends | No Comments
Learn how you can prepare for 2024. We've highlighted findings and insights from our recent survey of business-to-education professionals.