Marketing | PR | Content | Social
Stay on top of your game with education marketing insights from CB&A.
Awareness is good. Leads are better. Sales are best. We know how to nurture leads through the sales funnel, from initial contact to final purchase. Effective integrated marketing campaigns for education require intimate knowledge of not only our clients’ goals but also of the audiences they need to reach. We grow businesses with education marketing campaigns that work.
Which education associations have shifted to a virtual format and how have companies pivoted in response? Irene Spero of NextChapter Consulting and Charlene Blohm of CB&A will discuss the opportunities and challenges associated with virtual events and what it means for your marketing strategy. Attendees will also gain an exclusive sneak peek at CB&A’s 2021 Education Marketing Trends Report. Register now for the event on Tuesday, October 27 from 1:00-2:00 p.m. Central.
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Increase sales with high-quality leads.
Improve your bottom line.
See how our work speaks for itself.
The need for content marketing in education can be summed up in one quote by former Chief Creative Officer of J. Walter Thompson, Craig Davis: “We need to stop interrupting what people are interested in and be what people are interested in.” Simply put, good content marketing is the creation of relevant, valuable and consistent content for a well-defined audience in order to drive profitable customer actions.
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