30 Years of Education Marketing Communication

Big Ideas. Bigger Results. See how we grow education businesses with marketing communications campaigns that work.

How We Are Different

As the most experienced marketing communications agency specializing in the U.S. education market, we accelerate the growth of companies that provide products and services to K-12 school systems and higher education institutions.

Education Marketing Strategy

Marketing makes your brand relevant to potential customers. Grow your business with the right mix of marketing strategies.

Public Relations

Awareness is the first step to attracting customers. Generate leads with a PR strategy that creates demand for your brand.

B2E Content Marketing

Demand generation is fueled by content. Use this content to drive leads through the sales funnel to final purchase.
CB&A Expert Series

How to Build Your Personal Brand

Ready to grow your career and establish yourself as an education thought leader in a post-COVID world? Personal branding holds the key to define, deploy and achieve your professional goals.

CEO of LIDA360 and author Lida Citroën is sharing how education leaders can build their personal brand from her new book, “Control the Narrative: The Executive’s Guide to Building, Pivoting and Repairing Your Reputation”.

5 Education Marketing Trends to Watch in 2021

The results are in from our annual survey of education marketers. In this report, we’ve distilled the data into five key findings with important implications for B2E marketers. Download the report to dive into our analysis, including important takeaways that you and your team can put into action. Knowing what key trends are affecting education marketers will keep you one step ahead of this rapidly changing business environment.