30 Years of Education Marketing Communication

Big Ideas. Bigger Results. See how we grow education businesses with marketing communications campaigns that work.

How We Are Different

As the most experienced marketing communications agency specializing in the U.S. education market, we accelerate the growth of companies that provide products and services to K-12 school systems and higher education institutions.

Education Marketing Strategy

Marketing makes your brand relevant to potential customers. Grow your business with the right mix of marketing strategies.

Public Relations

Awareness is the first step to attracting customers. Generate leads with a PR strategy that creates demand for your brand.

B2E Content Marketing

Demand generation is fueled by content. Use this content to drive leads through the sales funnel to final purchase.
CB&A Expert Series

Demystifying Social Media in Education

Social media is an essential channel for building awareness and engaging key stakeholders. However, in this complex—and evolving—field, posting is only the tip of the iceberg. To help business-to-education (B2E) marketers develop a social media profile that is effective and sustainable, Elana Leoni, CEO at Leoni Consulting Group, is highlighting must-have strategies in this CB&A Expert Series webinar. Leoni will equip attendees with a recipe for social media success—including tips for growing a brand’s presence organically, reaching new audiences and maximizing the impact of each channel.

2022 Education Marketing Trends & Insights

The education industry evolves quickly – and that’s especially true during a global pandemic. New priorities for K-12 and higher education leaders, combined with the availability of billions of dollars in pandemic relief aid, has created a host of opportunities for new sales. Our goal is to keep you one step ahead of this rapidly changing business environment. Download CB&A’s exclusive report for a full summary of key findings from our third annual survey of business-to-education (B2E) marketers.