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Awareness is good. Leads are better. Sales are best. We know how to nurture leads through the sales funnel, from initial contact to final purchase. Effective integrated marketing campaigns for education, special needs and workforce development require intimate knowledge of not only our clients’ goals but also of the audiences they need to reach. We grow businesses with education marketing campaigns that work.

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Marketing makes your brand relevant to potential customers. Grow your business with the right mix of marketing strategies.

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Awareness is the first step to attracting customers. Generate leads with a PR strategy that creates demand for your brand.

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Demand generation is fueled by content. Use this content to drive leads through the sales funnel to final purchase.

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Amplify the reach of your content with social media. Build relationships and trust by engaging your audience.

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FeaturedPublic Relations
January 15, 2019

Three Communication Tips When Heading into a Merger or Acquisition

Whether it’s two companies combining to share resources, an industry giant absorbing a smaller competitor or something in between – mergers and acquisitions in the education industry are commonplace.

M&As can be a time for excitement, and a way to garner positive media attention for your brand. They also introduce risk. If you’re steering into the sea of change that a merger or acquisition can create, here are three imperatives to keep in mind.

Saul Hafenbredl
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A left hand writes a singular bold dollar sign in black marker on the page of a notebook. FeaturedMarketing
September 7, 2018

Plan Your Marketing Budget: Tools and Trends for 2019

As you execute the second half of your 2018 education marketing plan, it’s time to start strategizing and planning for the coming year.

Danny Paulmeyer
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