Marketing communications campaigns that deliver results in the education market. Plain and simple.

Challenge, Meet Opportunity

Growing your education company means overcoming challenges like funding fluctuations, district bureaucracy, and legislative uncertainty.

We’re optimistic we can help you meet those challenges head-on.

It’s the kind of optimism born of decades of successful marketing and PR strategies for businesses like yours. With insider knowledge of the industry and expert insight into your audience personas, we enable education companies like yours to build their brand and flourish within K-12 and higher ed institutions.

Education Marketing Strategy

We hone in on the positioning and messaging that amplify your value proposition and competitive advantage to educators, administrators, and investors. With integrated campaign strategies, we ensure all your efforts work in tandem to drive highly qualified leads.

  • Positioning and messaging
  • Marketing automation
  • Competitive intelligence
  • Policy and funding insight
  • Measurement
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Education Public Relations

To market your mission, you need your community’s trust. We have the PR connections to build awareness and positive sentiment, securing your position as an education industry leader.

  • Media, blogger and influencer relations
  • Crisis communications
  • Thought leadership
  • Awards
  • Events
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Content Marketing Services for Education Companies

Education Content Marketing

We create short and long-form content with strategic plans for promotion and distribution to your target audience. We also provide social media, influencer marketing, sales enablement, and account-based marketing.

  • Content strategy and development
  • Email marketing and lead nurturing
  • Social media advertising
  • Paid media
  • Sales enablement
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CB&A has been fantastic. On a tactical level, we’ve experienced more placements and reach while working with the team than we had in previous years. CB&A is totally tuned in to client needs and is very quick to respond to them.

Melissa Ripp, Former Director PR & Communications

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