January 31, 2024

Ask an Administrator Anything Recap: Administrators Reveal Top Priorities for the Post-ESSER Era

Learn what K12 administrators shared during our recent live roundtable event.

Saul Hafenbredl
January 18, 2024

Video: Ask an Administrator Anything

Hear firsthand what administrators are focused on right now, in this 45-minute video recording of our latest CB&A Expert Series event.

Saul Hafenbredl
Image of adult writing with their left hand on a large dry erase board.
January 4, 2024

Pitching Newsworthy Stories: 4 Tips to Leverage Your Education Brand’s UVP for Earned Media Placement

Identifying your brand’s unique value proposition is a great first step. Next you’ll need to effectively leverage it to attract valuable media attention.

Kelsea Kierstead
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November 14, 2023

Video: CB&A Education Marketing Trends & Insights for 2024

In this 30 minute video of our latest CB&A Expert Series event, learn how you can prepare for 2024.

C. Blohm & Associates
close up photo of a pair of dark skinned hands holding a tablet that has the cover image of the CB&A trends report on it.
November 14, 2023

CB&A Education Marketing Trends & Insights for 2024: How Education Marketers Are Approaching Fiscal Uncertainty & Major Shifts

Learn how you can prepare for 2024. We’ve highlighted findings and insights from our recent survey of business-to-education professionals.

C. Blohm & Associates
Metrics for EdTech Marketing
September 10, 2023

Education Public Relations & Content Marketing: 3 Ways to Combine for Maximum Shine

Where does content marketing fit into your education public relations strategy? In working with companies on their education marketing, we’ve…

Kelsea Kierstead
photo of dark-skinned middle-aged teacher with glasses and medium length curly hair standing at the front of a classroom and pointing to a student to call on them.
September 8, 2023

ESSER Ends in 2024: 5 Tips for Customer Retention and Renewal

School districts have until September 2024 to obligate dollars from the third and final tranche of the Elementary and Secondary…

Saul Hafenbredl
August 3, 2023

Key Takeaways From the 2023 Education Writers Association Seminar

One privilege of specializing in the K-12 & Higher Ed market is the relationships we’ve built with a wide range…

Ken Stoflet
June 24, 2021

Four Steps to Building Education Thought Leadership

Use your personal brand to propel your company’s mission If I asked five people who worked with you to describe…

Charlene Blohm
April 26, 2021

CB&A Expert Series: 3 Tips to Get Exposure in the Media

How education companies can support the work of journalists The education industry is in a constant state of change –…

Chloe Dechow