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Education Marketing Strategy

CB&A serves as the Official Marketing Communicstions Agency of the SIIA CODiE Awards
Education Marketing StrategyFeatured
January 10, 2022

One Award Program Every Education Marketer Should Consider

Not all education product awards—and there are many—are created equal. Some programs rely on input from the public at large,…
Saul Hafenbredl
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Education Marketing StrategyFeatured
December 15, 2021

K-12 Leaders’ Biggest Challenges: Insights for Education Marketers

What challenges keep K-12 leaders up at night? The answer to this question can help education marketers understand how to…
Chloe Dechow
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Education Marketing StrategyFeatured
December 8, 2021

Three Key Opportunities for Education Marketers in 2022 and Beyond

The sudden shift to remote and digital learning during the pandemic has changed so much within K-12 education. In turn,…
Saul Hafenbredl
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Education Marketing StrategyFeatured
December 2, 2021

Four Keys to Improving Education Sales

Navigating K-12 education sales can be tricky. Unlike in many industries, selling to the K-12 market “requires you to understand…
Emily Embury
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Education Marketing StrategyFeatured
November 17, 2021

Three Ways to Build Successful Education Sales and Marketing Teams

How can education companies assemble sales and marketing teams that consistently deliver impressive results? During a recent webinar hosted by…
Charlene Blohm
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Education Marketing StrategyFeatured
October 25, 2021

How ESSER Funding has Affected Education Marketing

Since March 2020, federal lawmakers have passed three COVID-19 relief bills that together provide billions of dollars in emergency aid…
Chloe Dechow
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Education Marketing StrategyFeatured
October 5, 2021

How the Pandemic has Transformed Education Marketing

Although sales to the education market have remained strong during the pandemic, business-to-education (B2E) marketers have still faced many challenges…
Saul Hafenbredl
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Education Marketing StrategyFeatured
September 29, 2021

Education Companies Have Reason for Optimism. Here’s Why.

While the pandemic has hit certain industries quite hard, such as travel, arts and entertainment, the education sector appears to…
Emily Embury
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Education Marketing StrategyFeatured
May 10, 2021

When Selling to Schools, Make Sure You Understand the Education Buying Cycle

How to align your sales and marketing efforts to the education buying cycle Timing is everything, as the saying goes.…
Kevin Custer and Rita Ferrandino
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Education Content MarketingEducation Marketing StrategyFeatured
April 9, 2021

CB&A Client Briefing: COVID-19 Education Funding Overview

Education funding and grant highlights for education marketers First CARES, then CAA, and now ARPA. Taken together, these relief packages represent…
Saul Hafenbredl
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  • About
    • Leadership
    • Careers
  • Services
    • Education Marketing Strategy
    • Public Relations
    • B2E Content Marketing
  • Work
  • Blog
  • Contact