March 24, 2015

CB&A Selected to Lead First-Ever CETL Summit

Last week, CB&A facilitated the first-ever Certified Education Technology Leader (CETL) Summit during the annual Consortium for School Networking (CoSN)…

Lauren West
November 12, 2014

Bringing Home the Gold MarCom

At CB&A we’re a little competitive. We can make a contest out of anything—whether it’s a fierce bag toss game,…

Lauren West
September 12, 2014

2014 Summer Memories Part II

Taking a break from education marketing, Part II of our summer memory journey takes us to the waters of Manitoulin Island,…

Lauren West
September 5, 2014

2014 Summer Memories

Labor Day has passed, and our white clothes are packed away. We’re not quite ready to give up the warm…

Lauren West
August 19, 2014

SXSWedu PanelPicker 2014 Watch List

Launched in 2007, PanelPicker is an innovative online tool that encourages community participation in the SXSW Festival. Since 30 percent…

Lauren West
August 14, 2014

Robotics in Education: Not Quite a Takeover

The idea of robots taking over the world has been depicted in films, literature and popular culture. With so much…

Lauren West
August 1, 2014

Special Education Innovations From ISTE: An eSchool News Reflection

It’s been a month since ISTE 2014, but we’re still beaming from the Special Education Innovation Reception. Dennis Pierce (@eSN_Dennis)…

Lauren West
July 17, 2014

Social Media Breakfast Madison: LinkedIn Tips

On an unseasonably cool July morning, CB&A joined other socially inclined communication professionals to hear LinkedIn tips from author and…

Lauren West
June 18, 2014

ISTE 2014 Preview

The 35th annual ISTE Conference and Exposition is heading to Atlanta this year, and so are we! The CB&A team…

Lauren West
June 5, 2014

Strengthening Conference Engagement with Twitter – Case Study

Our client, a non-profit leader in education technology leadership, sought to enhance the visibility of their annual conference by harnessing the power of social media. The client specifically wanted to utilize Twitter to increase conference engagement amongst attendees, and to involve current and prospective members unable to attend. CB&A recommended the client employ diverse strategies to heighten their marketplace visibility, including, among others, hashtag use, live-tweeting and cross-promotion of other social media channels.

Lauren West