Bringing Home the Gold MarCom
At CB&A we’re a little competitive. We can make a contest out of anything—whether it’s a fierce bag toss game,…
2014 Summer Memories Part II
Taking a break from education marketing, Part II of our summer memory journey takes us to the waters of Manitoulin Island,…
2014 Summer Memories
Labor Day has passed, and our white clothes are packed away. We’re not quite ready to give up the warm…
SXSWedu PanelPicker 2014 Watch List
Launched in 2007, PanelPicker is an innovative online tool that encourages community participation in the SXSW Festival. Since 30 percent…
Robotics in Education: Not Quite a Takeover
The idea of robots taking over the world has been depicted in films, literature and popular culture. With so much…
Special Education Innovations From ISTE: An eSchool News Reflection
It’s been a month since ISTE 2014, but we’re still beaming from the Special Education Innovation Reception. Dennis Pierce (@eSN_Dennis)…
Social Media Breakfast Madison: LinkedIn Tips
On an unseasonably cool July morning, CB&A joined other socially inclined communication professionals to hear LinkedIn tips from author and…
ISTE 2014 Preview
The 35th annual ISTE Conference and Exposition is heading to Atlanta this year, and so are we! The CB&A team…
Strengthening Conference Engagement with Twitter – Case Study
Our client, a non-profit leader in education technology leadership, sought to enhance the visibility of their annual conference by harnessing the power of social media. The client specifically wanted to utilize Twitter to increase conference engagement amongst attendees, and to involve current and prospective members unable to attend. CB&A recommended the client employ diverse strategies to heighten their marketplace visibility, including, among others, hashtag use, live-tweeting and cross-promotion of other social media channels.
Maximizing Visibility at Trade Shows and Conferences – Case Study
Our client, a developer of learning solutions for children with special needs, sought to expand marketing of its iPad application beyond individual sales towards large-scale purchases by districts and schools. The client planned to exhibit at ISTE, the premier education technology conference, and decided to seek guidance in maximizing its investment return. Through several ISTE events, CB&A leveraged the client’s presence at the conference to boost its profile in the education industry.