Education Public Relation

CB&A Selected to Lead First-Ever CETL Summit

By March 24, 2015April 26th, 2021No Comments

Last week, CB&A facilitated the first-ever Certified Education Technology Leader (CETL) Summit during the annual Consortium for School Networking (CoSN) conference in Atlanta. We invited Dennis Pierce, founder of Pierce Publishing, and Jaime Sarrio, education reporter for The Atlanta Journal-Constitution, to lead portions of the Summit.

The Summit focused on communications best practices for education technology leaders. CoSN developed the CETL certification for K-12 district personnel to master the knowledge and skills needed to successfully foster modern learning environments. Through a mixture of group discussions and presentations, participants gained internal and external strategies to help them communicate their technology vision and respond to media queries and crisis situations.

The goal of the event was to help each attendee acquire effective communication skills to gain support for their leadership initiatives from key stakeholders, ranging from teachers to parents and local businesses. Technology leaders learned that it is just as important to gain support for technology-driven education from the greater community as it is from teachers, curriculum directors and administrators.

Participants left the Summit with a sense of empowerment about the future of their districts and the presence of education technology in their classrooms. We are proud to have played a leading role in the inaugural event, and the insights gained will continue to inspire our visibility efforts in support of education technology.

View the photos below for an inside peek of the CETL Summit:

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