Lauren West, Author at C. Blohm & Associates, Inc

Education Marketing Strategy Featured

January 20, 2022

How to Drive More Booth Traffic at Education Conferences

Bring prospects to your booth with this expert-approved strategy With two major trade shows—FETC and TCEA—returning to in-person events this…

Lauren West

Love0

Education PR - Public Relations for Edtech

December 3, 2019

Edtech Crisis Management: Safeguarding Student Data

Crisis Management Starts with Preparation In the first six months of 2019, more than 3,800 data breaches were reported in…

Lauren West

Love0

Education Marketing Trends

April 9, 2019

The Benefits of Running a Focus Group at an EdTech Conference

Standing out in today’s digital world can be a challenge. With every inch of screen space shouting at you to…

Lauren West

Love0

July 23, 2018

6 Easy Ways to Integrate Social Media into Your Company’s Sales Efforts

Utilize social media insights to drive your education marketing strategy. Photo credit: Unsplash via @nordwood themes When it comes to…

Lauren West

Love0

Incorporating LinkedIn into your education marketing

January 16, 2018

How LinkedIn Fits into Your Education Marketing Strategy

With 13 million company pages and 81 percent of B2B companies using the platform for new product launches, LinkedIn has…

Lauren West

Love0

Education Marketing Trends

October 3, 2017

Three Education Marketing Trends You Should Not Ignore

Changes are happening fast in marketing. At this year’s AMA Annual Conference, I had the opportunity to learn from marketing influencers…

Lauren West

Love0

Education PR - Public Relations for Edtech

June 29, 2017

#ISTE17 News Recap

As the top education PR agency, we gathered with top ed tech companies this week at ISTE 2017 and announced…

Lauren West

Love0

Education PR - Public Relations for Edtech

February 28, 2017

TCEA Chronicles: Education Technology Highlights from the 2017 Conference

With The Illustrated Texas Dictionary of the English Language in tow, members of the CB&A's education PR team recently headed…

Lauren West

Love0

Education PR - Public Relations for Edtech

October 24, 2016

CB&A and Blackboard Join Forces to Tackle Media Relations Efforts

Blackboard, a supplier of learning management systems for education, is returning to the CB&A client family for assistance with upcoming…

Lauren West

Love0

Education PR - Public Relations for Edtech

August 15, 2016

The Education Orchestra: Lessons Learned at EIS 2016

If you think of education as an orchestra, educators and administrators are the musicians and conductors infusing passion into the…

Lauren West

Love0