May 3, 2024

4 Steps for Brand Differentiation When Every Education Company is “In It For The Kids”

In an education industry where everyone is mission-driven, differentiation is critical. Learn how to craft a compelling UVP that sets your brand apart and drives sales in the education market.

Lauren West
August 17, 2022

Which Solutions Will Stick Once ESSER Funding Is Gone?

It’s the multibillion-dollar question that business-to-education (B2E) marketers are trying to predict: Once the federal COVID stimulus money has been…

Lauren West
May 16, 2022

SEO for Education: How to Create Content That Prospects (and Google) Will Love

Developing highly compelling content that helps customers and prospects ease their biggest pain points is key to effective business-to-education (B2E)…

Lauren West
January 20, 2022

How to Drive More Booth Traffic at Education Conferences

Bring prospects to your booth with this expert-approved strategy With two major trade shows—FETC and TCEA—returning to in-person events this…

Lauren West
Edtech Crisis Management by CB&A
December 3, 2019

Edtech Crisis Management: Safeguarding Student Data

Crisis Management Starts with Preparation In the first six months of 2019, more than 3,800 data breaches were reported in…

Lauren West
Focus Group at an EdTech Conference
April 9, 2019

The Benefits of Running a Focus Group at an EdTech Conference

Standing out in today’s digital world can be a challenge. With every inch of screen space shouting at you to…

Lauren West
July 23, 2018

6 Easy Ways to Integrate Social Media into Your Company’s Sales Efforts

When it comes to what creates leads and revenue, social media is often left out of the conversation. Sure, it…

Lauren West
Incorporating LinkedIn into your education marketing
January 16, 2018

How LinkedIn Fits into Your Education Marketing Strategy

With 13 million company pages and 81 percent of B2B companies using the platform for new product launches, LinkedIn has…

Lauren West
October 3, 2017

Three Education Marketing Trends You Should Not Ignore

Changes are happening fast in marketing. At this year’s AMA Annual Conference, I had the opportunity to learn from marketing influencers…

Lauren West
June 29, 2017

#ISTE17 News Recap

As the top education PR agency, we gathered with top ed tech companies this week at ISTE 2017 and announced…

Lauren West