Lauren West, Author at C. Blohm & Associates, Inc

Education Marketing Strategy Featured

August 17, 2022

Which Solutions Will Stick Once ESSER Funding Is Gone?

It’s the multibillion-dollar question that business-to-education (B2E) marketers are trying to predict: Once the federal COVID stimulus money has been…

Lauren West

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Education Content Marketing Education Marketing Strategy Featured

May 16, 2022

SEO for Education: How to Create Content That Prospects (and Google) Will Love

Developing highly compelling content that helps customers and prospects ease their biggest pain points is key to effective business-to-education (B2E)…

Lauren West

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Education Marketing Strategy Featured

January 20, 2022

How to Drive More Booth Traffic at Education Conferences

Bring prospects to your booth with this expert-approved strategy With two major trade shows—FETC and TCEA—returning to in-person events this…

Lauren West

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Edtech Crisis Management by CB&A

Education PR - Public Relations for Edtech

December 3, 2019

Edtech Crisis Management: Safeguarding Student Data

Crisis Management Starts with Preparation In the first six months of 2019, more than 3,800 data breaches were reported in…

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Focus Group at an EdTech Conference

Education Marketing Trends

April 9, 2019

The Benefits of Running a Focus Group at an EdTech Conference

Standing out in today’s digital world can be a challenge. With every inch of screen space shouting at you to…

Lauren West

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July 23, 2018

6 Easy Ways to Integrate Social Media into Your Company’s Sales Efforts

Utilize social media insights to drive your education marketing strategy. Photo credit: Unsplash via @nordwood themes When it comes to…

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Incorporating LinkedIn into your education marketing

January 16, 2018

How LinkedIn Fits into Your Education Marketing Strategy

With 13 million company pages and 81 percent of B2B companies using the platform for new product launches, LinkedIn has…

Lauren West

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Education PR - Public Relations for Edtech

June 29, 2017

#ISTE17 News Recap

As the top education PR agency, we gathered with top ed tech companies this week at ISTE 2017 and announced…

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CB&A is an education pr agency.

Education PR - Public Relations for Edtech

February 28, 2017

TCEA Chronicles: Education Technology Highlights from the 2017 Conference

With The Illustrated Texas Dictionary of the English Language in tow, members of the CB&A's education PR team recently headed…

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