February 13, 2018
Facebook Zero: What Marketers Need to Know
As an education marketing professional, you may have been warned “don’t build a house on rented land.” In other words,…
January 30, 2018
Add Value to Your Brand with Native Advertising
Education marketers have more advertising options than ever. Consequently, educators are deluged with brand messages every day. Emails, sponsored social…
January 16, 2018
How LinkedIn Fits into Your Education Marketing Strategy
With 13 million company pages and 81 percent of B2B companies using the platform for new product launches, LinkedIn has…
October 11, 2017
How To Use Influencers In Your Education Marketing Strategy
Every social media channel has a growing list of influencers and Instagram is no exception. But what exactly is an…
October 3, 2017
Three Education Marketing Trends You Should Not Ignore
Changes are happening fast in marketing. At this year’s AMA Annual Conference, I had the opportunity to learn from marketing influencers…
August 30, 2017
Fantasy Football and Social Media: The Winning “Players”
What if you viewed social media strategy like fantasy football? Like the thousands of people who play, you probably spent…
April 24, 2017
Three Tips to Finding Elusive Educators This Summer
It’s important to adapt your strategy to stay connected through the coming months. Summer can be an ideal time to…
January 26, 2017
CTE Month 2017: “Celebrate Today, Own Tomorrow”
February is CTE Month® , when the Association for Career and Technical Education (ACTE) recognizes the dedicated teachers, administrators, students…
January 19, 2017
Paid Social – Understanding the Big Picture
You’ve seen the ads at the top of Google search results, and perhaps dabbled a little in paid media. Online…
October 26, 2016
Big Win at the PRSA Madison Alchemy Awards
Last week, the CB&A team attended the annual Public Relations Society of America (PRSA) Madison Alchemy Awards Ceremony, taking home five awards for its…
