Last week, the CB&A team attended the annual Public Relations Society of America (PRSA) Madison Alchemy Awards Ceremony, taking home five awards for its hard work and unique initiatives in the field.
The team won three Awards of Excellence in the social media and campaign categories, and for its media relations tactics. CB&A also earned two Awards of Merit in the B2B marketing campaign and special event categories.
The first Award of Excellence was for work in consumer media relations. The team helped a client reposition a story fit for the education audience, tailoring it to reach a wider consumer audience. A second award was given to CB&A for its efforts in launching and managing a client’s social media strategy, which secured more than 3,000 Facebook likes and earned more than 200 Twitter followers within 30 days of launch. The team won a third Award of Excellence in media relations for the successful promotion of a client acquisition and merger. Through effective media outreach, CB&A secured placements in several local business and news publications.
The two Awards of Merit recognized CB&A’s event at ISTE, Trending Now, and the team’s efforts on a B2B marketing email campaign.
The Alchemy awards are all the more meaningful for being presented by our peers in the Madison area. They recognize CB&A’s ability to boost brand and product awareness through efforts in strategic planning, media relations, social media strategy, content marketing and thought leadership. All of us at CB&A say thanks to PRSA Madison, and congratulations to our fellow award winners.