September 5, 2017

Dollars and Sense: Stay Informed on Edu Policy

Whether you’re ready to take action for education programming or want to be prepared for funding conversations with customers, tapping…

Charlene Blohm
August 24, 2017

Creating and Maintaining a Content-based Sales Process

We hear from the experts that it’s important to embrace content marketing and integrate it into the sales process, but…

Charlene Blohm
August 23, 2017

Driving Sales in an Online World

Educators turn to social media for almost everything they want to know. They’re looking for like-minded teachers and administrators who…

Charlene Blohm
August 17, 2017

Dollars and Sense: Your Advocacy Guide to Education Funding

The one constant in the education market, is change. Policy and practices are always evolving, and changes in the federal…

Charlene Blohm
Education marketing action alert
August 11, 2017

Education Marketing Action Alert: Funding for PD in Question

Here are four steps you can take as Congress considers cutting teacher PD funding. The News Before adjourning for summer…

Charlene Blohm
August 8, 2017

Three Reasons to Include Customer Voices in Your Marketing Initiatives

In a saturated media market, marketers often ask themselves: How do we get ahead? The answer lies in the people…

Charlene Blohm
July 28, 2017

Dollars And Sense: Your Guide to Ed Tech Funding

For the CB&A’s education marketing team and our clients, the ISTE conference provides an annual reminder of why we work…

Charlene Blohm
Drive traffic to your booth with these education marketing tips
June 20, 2017

3 Easy Ways to Drive Traffic to Your Booth at ISTE

It’s the three days we’ve been waiting for – all the meetings held, catering orders placed and flights booked have…

Charlene Blohm
Education marketing action alert
June 15, 2017

Education Marketing Action Alert: FY2018 Budget Request

The News President Trump recently submitted his FY2018 budget request to Congress, requesting $59 billion in discretionary funding for education, a decrease…

Charlene Blohm
May 15, 2017

Hidden Campus Customers You’re Missing in Building Lifelong Brand Loyalty

Business startup culture is often referred to as an extension of the millennial mentality. As the highest educated, most radically…

Charlene Blohm