February 22, 2018
Education Marketing Action Alert: Two Government Shutdowns Later…
The News Two government shutdowns later, what have we learned about the federal education budget…
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January 19, 2018
Education Marketing Action Alert: New Federal Tax Law’s Impact on K-12
The News President Donald Trump recently signed the major tax bill into federal law. The…
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September 19, 2017
Education Marketing Action Alert: School Funding Update
A Senate Committee has approved money for programs President Trump wants to cut. The News…
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September 5, 2017
Dollars and Sense: How to Make the ‘F’ in FY18 Flexibility
As funding changes come down the pike for FY18, education vendors should look to enhance…
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September 5, 2017
Dollars and Sense: Stay Informed on Edu Policy
Whether you’re ready to take action for education programming or want to be prepared for…
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August 24, 2017
Creating and Maintaining a Content-based Sales Process
We hear from the experts that it’s important to embrace content marketing and integrate it…
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August 23, 2017
Driving Sales in an Online World
Educators turn to social media for almost everything they want to know. They’re looking for…
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August 17, 2017
Dollars and Sense: Your Advocacy Guide to Education Funding
The one constant in the education market, is change. Policy and practices are always evolving,…
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August 11, 2017
Education Marketing Action Alert: Funding for PD in Question
Here are four steps you can take as Congress considers cutting teacher PD funding. The…
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August 8, 2017
Three Reasons to Include Customer Voices in Your Marketing Initiatives
In a saturated media market, marketers often ask themselves: How do we get ahead? The…
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