February 22, 2018
Education Marketing Action Alert: Two Government Shutdowns Later…
The News Two government shutdowns later, what have we learned about the federal education budget for 2018? Not a great deal – this lingering uncertainty…
September 19, 2017
Education Marketing Action Alert: School Funding Update
A Senate Committee has approved money for programs President Trump wants to cut. The News U.S. senators in charge of education spending have approved a budget for…
September 5, 2017
Dollars and Sense: How to Make the ‘F’ in FY18 Flexibility
As funding changes come down the pike for FY18, education vendors should look to enhance flexibility in their offerings. Your education marketing team can view…
September 5, 2017
Dollars and Sense: Stay Informed on Edu Policy
Whether you’re ready to take action for education programming or want to be prepared for funding conversations with customers, tapping into the latest education policy…
August 24, 2017
Creating and Maintaining a Content-based Sales Process
We hear from the experts that it’s important to embrace content marketing and integrate it into the sales process, but how exactly? Where does content…
August 23, 2017
Driving Sales in an Online World
Educators turn to social media for almost everything they want to know. They’re looking for like-minded teachers and administrators who are talking about the interactions…
August 17, 2017
Dollars and Sense: Your Advocacy Guide to Education Funding
The one constant in the education market, is change. Policy and practices are always evolving, and changes in the federal government bring into focus the…
August 11, 2017
Education Marketing Action Alert: Funding for PD in Question
Here are four steps you can take as Congress considers cutting teacher PD funding. The News Before adjourning for summer recess, the House Appropriations Committee advanced…
