Funds For Learning
Advocacy Work Earns Millions in School Funding
Specializing in the federal E-rate funding program, Funds For Learning aimed to leverage its position as the leading source on E-rate to advocate for program improvements during the national E-rate reform debate. CB&A combined a targeted media relations campaign that focused on education trade and consumer publications with a social media campaign designed to increase overall visibility for the company’s education marketing channels.
- Thought Leadership
- Media Relations
- Social Media
- Content Development
- Strategic Planning
- Measurement & Evaluation
- Conduct virtual press conference
- Schedule and facilitate meetings and interviews with media
- Utilize media coverage as public advocacy platform
- Provide social media strategy and content
Pairing a robust media relations campaign with a comprehensive social media strategy led to increased visibility, further establishing Funds For Learning as the go-to experts in the national E-rate reform debate. As the leading voice in the debate, Funds For Learning played a pivotal role in the FCC’s decision to raise the funding cap by $1.5 billion.
“We’re all in this to help schools and students. In many ways, it has become more challenging with so many demands and pieces of information. The CB&A team has helped us cut through all of that to establish a rapport with the education community, and that connection is extremely important.”