Funds For Learning
Advocacy Work Earns Millions in School Funding
Goals
Specializing in the federal E-rate funding program, Funds For Learning aimed to leverage its position as the leading source on E-rate to advocate for program improvements during the national E-rate reform debate. CB&A combined a targeted media relations campaign that focused on education trade and consumer publications with a social media campaign designed to increase overall visibility for the company’s education marketing channels.
- Thought Leadership
- Media Relations
- Social Media
- Content Development
- Strategic Planning
- Measurement & Evaluation
Strategy
- Conduct virtual press conference
- Schedule and facilitate meetings and interviews with media
- Utilize media coverage as public advocacy platform
- Provide social media strategy and content
Results
Pairing a robust media relations campaign with a comprehensive social media strategy led to increased visibility, further establishing Funds For Learning as the go-to experts in the national E-rate reform debate. As the leading voice in the debate, Funds For Learning played a pivotal role in the FCC’s decision to raise the funding cap by $1.5 billion.
300
New Twitter Followers
12
Meetings with industry media
20
Total earned reach in millions
28
Earned media placements
“We’re all in this to help schools and students. In many ways, it has become more challenging with so many demands and pieces of information. The CB&A team has helped us cut through all of that to establish a rapport with the education community, and that connection is extremely important.”
