Case Study


Integrated marketing campaign raises awareness of dyscalculia and dyscalculia screener, generating increased media interest and targeted leads.


TouchMath, a leading provider of multisensory math programs and creator of a free dyscalculia screener for schools and parents, partnered with CB&A, A FINN Partners Company, to address the urgent need for dyscalculia awareness and early screening support in K-12 schools nationwide.

Education Marketing Strategy
Public Relations
B2E Content Marketing
Paid Media


  • Created a marketing summary version of TouchMath’s comprehensive Dyscalculia white paper.
  • Targeted prominent education outlets and distributed news releases announcing key developments, including TouchMath’s Dyscalculia Screener launch and the 50th anniversary of “Developmental Dyscalculia” being coined.
  • Leveraged paid media, including an Education Week sponsored “Spotlight” article and webinar, to generate interest and secure targeted leads.
  • Increased engagement for the Dyscalculia Screener through content marketing, driving targeted leads to TouchMath’s website.


CB&A leveraged its strong industry relationships to secure press coverage from prominent education trade media, including a feature article in The Hechinger Report and a 35-minute segment on Education Talk Radio—increasing dyscalculia mentions across media by 160%. The media relations campaign also secured coverage in top-tier outlets such as District Administration and SmartBrief.

The paid media campaign increased traffic to a TouchMath Dyscalculia Screener page through an Education Week “Spotlight” article and sponsored webinar, which attracted 2,725 registrants and 1,286 high-quality leads, significantly outperforming Education Week benchmarks.


national news releases


total media impressions


landing page visits


edweek webinar sponsored registrations


edweek webinar leads