Why You Should Use UTM Codes in Every Education Marketing Campaign
Using Google Tracking Codes (aka UTM codes) to Easily & Quickly Measure Your Success Have you ever noticed the extra…
Seven Marketing Tips to Elevate Your Brand in 2020
Top Marketing Tips from the 2019 AMA Madison Annual Conference The CB&A marketing team was in full force at the…
7 Trends to Guide Your 2017 Marketing and PR Strategy
It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president,…
Game On! 3 Key Takeaways When Selling Games to Educators
Game-based learning (sometimes affectionately referred to as “GBL”) is what happens when gaming principles are applied to learning scenarios. GBL…
Four Ways to Approach Education Marketing Like an Olympian
This past weekend, we bid a fond farewell to the 2016 Rio Olympic Games. Although the Olympic Flame has been…
Five Digital Hotspots To Reach & Influence Educators This Fall
At CB&A, we frequently survey educators to gain insights into their “go to” sources for information about new products and…
Awareness Through Hashtags
Social media deployment is an important part of any ed-tech marketing plan. Social media marketing requires that you be aware of what is going on in the social sphere, and watching popular and trending hashtags is an easy way to stay current. Hashtags also offer potent networking opportunities that enable you to engage with other hashtag users.
Five Key Drivers of Parent Engagement in Schools
Parent engagement is critical to student success, and if your products or services can help parents become more invested in…
How to Make Sure Your Social Media Marketing Tweets Are Seen by Educators
Social media marketing is an important element of any ed-tech marketing plan. But making sure your tweets are seen amid…
Marketing to Educators: Five Keys to Success
Marketing to educators is very different from marketing to business customers. As a group, educators tend to be passionate about…