4 Simple, Hot Trends to Factor into Your 2016 Social Media Strategy
Like everything else in digital marketing, social media is constantly changing. On social, brands are engaging with smarter, faster and more…
How to Make a Splash in the Marketplace
How do you make your promotions stand out in the marketplace? Start with a well-crafted social media plan, a dash…
Powerful Personal Networks and Educational Marketing
This is the fifth post in a six-part series. Before the advent of personal networking, teachers’ main source for professional…
Pinterest: The Social Media Rubik’s Cube
As a kid, I was fascinated by Rubik’s Cube, a toy that was simple in function, but complex in practice….
Power In Pinfluence?
Pinterest has earned a top rank among today’s most popular social networks, and C. Blohm & Associates gives the site…
What Vendors Need to Know about Marketing to Educators
Back-to-school pop quiz: where do most educators go when they need information on a new product? a. Educational publications b….
SIIA Webcast Highlights Education Industry’s Use of Social Media
“Social networks can be used to provide educators with career-long personal learning tools and resources that make professional learning timely…
Should Your Brand Be Mobile?
With mobile marketing on the rise, many organizations are asking: “Should we invest in mobile communications?” Before investing time and…
Steps to Developing Your Organization’s Social Media Policy
If you haven’t already integrated social media into your communications, marketing or public relations efforts, 2011 is the year to…
PR in an Integrated Marketing Plan
Integrated marketing is a high-level strategic issue that involves all marketing channels, including public relations and media relations. And it…