March 16, 2016
Marketing to Educators: Five Keys to Success
Marketing to educators is very different from marketing to business customers. As a group, educators tend to be passionate about…
November 19, 2015
4 Simple, Hot Trends to Factor into Your 2016 Social Media Strategy
Like everything else in digital marketing, social media is constantly changing. On social, brands are engaging with smarter, faster and more…
September 1, 2015
How to Make a Splash in the Marketplace
How do you make your promotions stand out in the marketplace? Start with a well-crafted social media plan, a dash…
November 26, 2012
Powerful Personal Networks and Educational Marketing
This is the fifth post in a six-part series. Before the advent of personal networking, teachers’ main source for professional…
November 15, 2012
Pinterest: The Social Media Rubik’s Cube
As a kid, I was fascinated by Rubik’s Cube, a toy that was simple in function, but complex in practice.…
April 13, 2012
Power In Pinfluence?
Pinterest has earned a top rank among today’s most popular social networks, and C. Blohm & Associates gives the site…
September 14, 2011
What Vendors Need to Know about Marketing to Educators
Back-to-school pop quiz: where do most educators go when they need information on a new product? a. Educational publications b.…
April 18, 2011
Should Your Brand Be Mobile?
With mobile marketing on the rise, many organizations are asking: "Should we invest in mobile communications?" Before investing time and…
