December 20, 2010
PR in an Integrated Marketing Plan
Integrated marketing is a high-level strategic issue that involves all marketing channels, including public relations and media relations. And it…
August 16, 2010
Ten Core Elements of Facebook Marketing Success
Just behind Google, Facebook is the most trafficked website in the world, according to Alexa.com. With such powerful appeal, it's…
February 10, 2010
The Bottom Line: Why price matters in marketing communications
How much is it? That's usually the first question out of our mouths when we read about a new, "must…
August 20, 2009
Districts Turn to Public Relations to Boost Enrollment
An article in the Aug. 17 edition of the Wall Street Journal sheds light on the use of public relations…
