
Awareness Through Hashtags
Social media deployment is an important part of any ed-tech marketing plan. Social media marketing requires that you be aware of what is going on in the social sphere, and watching popular and trending hashtags is an easy way to stay current. Hashtags also offer potent networking opportunities that enable you to engage with other hashtag users.

Do’s and Don’ts of CTO Communications with Local Media
This is the final post in a four-part series, written by Charlene Blohm and Dennis Pierce, reviewing communications strategies discussed…

How CTOs Can Share Success with a Wider Audience
This is the third post in a four-part series, written by Charlene Blohm and Dennis Pierce, reviewing communications strategies discussed…

How CTOs Can Communicate with Internal Stakeholders More Effectively
This is the second post in a four-part series, written by Charlene Blohm and Dennis Pierce, reviewing communications strategies discussed…

CB&A Selected to Lead First-Ever CETL Summit
Last week, CB&A facilitated the first-ever Certified Education Technology Leader (CETL) Summit during the annual Consortium for School Networking (CoSN)…

CB&A Team Brings Home Three PR Awards
Last week, members of the CB&A team attended the Public Relations Society of America (PRSA) Madison Alchemy Awards ceremony. The annual…

2014 CoSN Award Recipients
The Consortium for School Networking (CoSN) Awards were presented at the 2014 CoSN Annual Conference in Washington D.C. Generously sponsored by SchoolDude, the awards recognize some of the most innovative leaders in education technology.

2013 CoSN Annual Conference
CB&A team members attended the CoSN Conference, March 11-13, in San Diego. The theme for this year’s conference was “Audacious Leadership,” and brought together disruptive and innovative leaders to define a new vision for 21st century learning.

CoSN Conference 2013
The annual Consortium for School Networking (CoSN) conference kicks off in San Diego today. Team members Charlene (@CharleneBlohm) and Katie…

CoSN’s “Friends of Advocacy Campaign”
Rapidly advancing technology has generated plenty of potential for improvements in 21st century learning environments. But with any new development,…