How to Create Compelling Education Content That Builds Your Brand
Learn 8 Proven Steps to Meet Your B2E Marketing Goals Content is essential for education marketing. It can help drive…
Level Up Your Education Content Marketing Strategy with Pillar Pages
Picture this: More visibility. More credibility. More substantial, relevant website traffic. The secret? Pillar pages. If you have lots of content about a topic your company wants to “own,” then a pillar page is a must-have tactic in your education marketing plan.
7 Must-Have EdTech Marketing Analytics for Year-End Reporting
It’s November. For us in Wisconsin, that means one thing. Snow. For edtech marketing professionals, it means something less chilling: year-end reporting. It’s time to export the data, organize your Excel columns and run those fancy formulas for the big end-of-year review.
The 2019 Marketing Planning Series: Website Tools and Trends
Credibility and authority are required for success in business. The very first place most people go to check for those two essential characteristics is your website. It serves as your storefront and is your brand’s single most important marketing tool–it’s accessible, it’s available 24-7 and it affords 100 percent control over the messaging your customers and prospects see.
The 2019 Marketing Planning Series: Content Tools and Trends
The need for content marketing in education can be summed up in one quote by former Chief Creative Officer of J. Walter Thompson, Craig Davis: “We need to stop interrupting what people are interested in and be what people are interested in.” Simply put, good content marketing is the creation of relevant, valuable and consistent content for a well-defined audience in order to drive profitable customer actions.
The 2019 Marketing Planning Series: Budget Goal Setting
“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned it’s the exact opposite. There are many factors to consider, and they may change from year to year depending on the strategic initiatives of your organization.
Go Big or Go Home: Working with National Media
You’ve struck gold. One of your organization’s products, people or initiatives grabbed the attention of a national media outlet. It’s a fleeting opportunity to convey your message to an audience of millions. After the initial excitement fades, reality sets in: There’s a lot of work to do.
The Road Map to Your Road Map: The Marketing Audit
With an ever-changing digital world, and the shortening attention span of consumers, it’s crucial to regularly assess your marketing efforts—such as strategic planning, social media, content marketing, email marketing and measurement.
Education Marketing Action Alert: Congress Passes Education Budget
Congress passed an FY19 spending bill shortly before the start of the new fiscal year (Oct. 1) that includes funding for the U.S. Department of Education.
While overall spending is similar to last year, the budget deal boosts federal funding for Title I by $100 million, special education by $87 million, school safety and edtech by $70 million, and career and technical education by $70 million.
The Anatomy of an Effective Education Marketing Email
For many education marketing companies, email is still one of the best and most cost-efficient ways to get a message…