December 14, 2017

Turn Every Call to Action into a Lead-generating Tool

As an education marketer, the goal of your education marketing strategy is to increase leads and identify new customers. Driving…

Chloe Dechow
December 5, 2017

5 Ways to Improve Email Marketing in Education

Email marketing remains one of the most successful ways to build a relationship with an already-engaged audience. Anyone who has…

Kelsea Kierstead
Adoption Curve for your Education Marketing Strategy
November 17, 2017

How the Adoption Curve Impacts Your Education Marketing Strategy

There are many factors that impact how a new product sells within a market. When marketing a new product, it’s…

Lauren Reid
November 8, 2017

SEO: Dead or Alive?

Search Engine Optimization, or SEO, is the process of attempting to improve your website rankings with popular search engines such…

Lauren Reid
October 31, 2017

We Turned Down a Monthly Forbes.com Column. Here’s Why.

Forbes Media recruited us to join its Agency Council. Ethical concerns guided our decision to decline. The offer    According…

Saul Hafenbredl
October 3, 2017

Three Education Marketing Trends You Should Not Ignore

Changes are happening fast in marketing. At this year’s AMA Annual Conference, I had the opportunity to learn from marketing influencers…

Lauren West
September 12, 2017

Four Ingredients for Your Next Education Marketing Campaign

All business owners are seeking the “secret recipe” for an education marketing campaign that grows their business. You want people…

Saul Hafenbredl
August 24, 2017

Creating and Maintaining a Content-based Sales Process

We hear from the experts that it’s important to embrace content marketing and integrate it into the sales process, but…

Charlene Blohm
CB&A is an education pr agency.
April 24, 2017

Three Tips to Finding Elusive Educators This Summer

It’s important to adapt your strategy to stay connected through the coming months. Summer can be an ideal time to present new, innovative solutions for educators to implement in their schools.

Charlene Blohm
April 7, 2017

Being Authentic In Autism Awareness Month

Now, more than ever, people are realizing the importance of understanding autism. From 2000 to 2013, the prevalence of autism spectrum disorder…

Charlene Blohm