April 6, 2017

Let’s Get Visual: The Power of the Infographic

An arresting image can kidnap our eyes and stir our souls, a power that experienced content marketers use to their…

Quinn Buchanan
March 1, 2017

CB&A Wins Gold ADDY Award

We’re taking a moment to celebrate C. Blohm & Associates’s success in the midst of a busy season for our…

Bridget Driscoll
February 23, 2017

An Ambassador Program, the Human Element Your Brand is Missing

It’s the unspoken truth in marketing and specifically education marketing: When it comes to purchasing decisions, we trust the recommendations…

Kelsea Kierstead
February 16, 2017

Career and Technical Education on the Rise

CTE Month is in full swing. Recently our education PR pro’s highlighted emerging trends that promise to be major areas…

Aaron Krish
February 14, 2017

3 Tips to Win the Hearts of Administrators

The ed tech marketplace is a very competitive arena, especially in spring at the height of the K-12 buying cycle….

Charlene Blohm
CB&A is an education pr agency.
September 11, 2013

Social Media Campaign Promotes Effective Conference Communications – Case Study

Our client, a professional association for school district technology leaders, sought to implement a strong social media campaign and communicate a consistent message across all social media channels prior to and during their annual conference. The client wanted to have a well-defined social media strategy in place to facilitate an even more successful conference experience by increasing visibility and engaging current and prospective members.

Lauren Smith
CB&A is an education pr agency.
July 2, 2013

Placing Stories in Tech and Consumer Media – Case Study

Our client, the leader in electronic transcript exchange, sought to increase media coverage of its annual college rankings list from the previous year. C. Blohm & Associates leveraged the growing distrust of rankings to generate compelling news stories and build brand awareness and trust.

Andria Casey
CB&A is an education pr agency.
June 15, 2013

Showcasing Product-Specific Successes – Case Study

Our client, a leader in the design, development and manufacturing of school audiovisual equipment, was looking to bolster its product catalog to better showcase how the items improve students’ lives. CB&A worked closely with the client to identify 10 opportunities to interview customers and develop case studies to feature alongside every product section in the client’s catalog.

Charlene Blohm