The 2019 Marketing Planning Series.
Content
November 20, 2018

The 2019 Marketing Planning Series: Content Tools and Trends

The need for content marketing in education can be summed up in one quote by…
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The 2019 Marketing Planning Series.
Marketing
October 16, 2018

The 2019 Marketing Planning Series: Budget Goal Setting

“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned…
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Using public relations tips when working with the national media.
Public Relations
October 10, 2018

Go Big or Go Home: Working with National Media

You’ve struck gold. One of your organization’s products, people or initiatives grabbed the attention of…
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Person writing an education marketing strategy graph in notebook.
Marketing
October 5, 2018

The Road Map to Your Road Map: The Marketing Audit

With an ever-changing digital world, and the shortening attention span of consumers, it’s crucial to…
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Marketing
October 3, 2018

Education Marketing Action Alert: Congress Passes Education Budget

Congress passed an FY19 spending bill shortly before the start of the new fiscal year…
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There are several essential pieces for successful education marketing emails.
Marketing
July 17, 2018

The Anatomy of an Effective Education Marketing Email

For many education marketing companies, email is still one of the best and most cost-efficient…
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Measure your education marketing goals by tracking key marketing campaign metrics.
Marketing
July 11, 2018

Essential Metrics to Measure Your Back-To-School Success

Your back-to-school campaign is about to kick off – but when it’s over, how will…
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Marketing
June 5, 2018

Your ISTE Game Plan for Education Marketing Success

Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s…
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