October 2, 2019
7 Must-Have EdTech Marketing Analytics for Year-End Reporting
It’s November. For us in Wisconsin, that means one thing. Snow. For edtech marketing professionals, it means something less chilling: year-end reporting. It’s time to…
December 11, 2018
The 2019 Marketing Planning Series: Website Tools and Trends
Credibility and authority are required for success in business. The very first place most people go to check for those two essential characteristics is your…
November 20, 2018
The 2019 Marketing Planning Series: Content Tools and Trends
The need for content marketing in education can be summed up in one quote by former Chief Creative Officer of J. Walter Thompson, Craig Davis:…
October 16, 2018
The 2019 Marketing Planning Series: Budget Goal Setting
“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned it’s the exact opposite. There are many factors to consider,…
October 10, 2018
Go Big or Go Home: Working with National Media
You’ve struck gold. One of your organization’s products, people or initiatives grabbed the attention of a national media outlet. It’s a fleeting opportunity to convey…
October 5, 2018
The Road Map to Your Road Map: The Marketing Audit
With an ever-changing digital world, and the shortening attention span of consumers, it’s crucial to regularly assess your marketing efforts—such as strategic planning, social media,…
July 17, 2018
The Anatomy of an Effective Education Marketing Email
There are several essential pieces for successful education marketing emails. Photo courtesy of Pixabay. For many education marketing companies, email is still one of the…
July 11, 2018
Essential Metrics to Measure Your Back-To-School Success
Your back-to-school campaign is about to kick off – but when it’s over, how will you know if it was successful? Tracking metrics from all…
