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Content Marketing Archives | C. Blohm & Associates, Inc

Featured
October 7, 2020

Level Up Your Education Content Marketing Strategy with Pillar Pages

Picture this: More visibility. More credibility. More substantial, relevant website traffic. The secret? Pillar pages. If you have lots of…
Emily Embury
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Metrics for EdTech Marketing
Education Marketing Trends
October 2, 2019

7 Must-Have EdTech Marketing Analytics for Year-End Reporting

It’s November. For us in Wisconsin, that means one thing. Snow. For edtech marketing professionals, it means something less chilling:…
Emily Embury
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The 2019 Marketing Planning Series.
Education Marketing Trends
December 11, 2018

The 2019 Marketing Planning Series: Website Tools and Trends

Credibility and authority are required for success in business. The very first place most people go to check for those…
Kendall Riskedal
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The 2019 Marketing Planning Series.
Education Content Marketing
November 20, 2018

The 2019 Marketing Planning Series: Content Tools and Trends

The need for content marketing in education can be summed up in one quote by former Chief Creative Officer of…
Chloe Dechow
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The 2019 Marketing Planning Series.
Education Marketing Trends
October 16, 2018

The 2019 Marketing Planning Series: Budget Goal Setting

“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned it’s the exact opposite. There…
Emily Embury
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Using public relations tips when working with the national media.
Education PR - Public Relations for Edtech
October 10, 2018

Go Big or Go Home: Working with National Media

You’ve struck gold. One of your organization’s products, people or initiatives grabbed the attention of a national media outlet. It’s…
Saul Hafenbredl
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Education Marketing Trends
October 5, 2018

The Road Map to Your Road Map: The Marketing Audit

With an ever-changing digital world, and the shortening attention span of consumers, it’s crucial to regularly assess your marketing efforts—such…
Kendall Riskedal
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Education Marketing Trends
October 3, 2018

Education Marketing Action Alert: Congress Passes Education Budget

Congress passed an FY19 spending bill shortly before the start of the new fiscal year (Oct. 1) that includes funding…
Charlene Blohm
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Education Marketing Trends
July 17, 2018

The Anatomy of an Effective Education Marketing Email

There are several essential pieces for successful education marketing emails. Photo courtesy of Pixabay. For many education marketing companies, email…
Lauren Reid
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Education Marketing Trends
July 11, 2018

Essential Metrics to Measure Your Back-To-School Success

Your back-to-school campaign is about to kick off – but when it’s over, how will you know if it was…
Danny Paulmeyer
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