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Education Content Marketing

Education Content Marketing: Case Studies, White Papers, Infographics

Content is the backbone of any campaign. To make the biggest impact, strong content is promoted via social media, public relations, and other marketing services, generating even more demand as your content assets are seen by more people. Learn how to leverage your best assets with regular updates via CB&A’s education content marketing blog.

About 6-8 times per year, we share an edtech content blog article with our followers, offering tips on case studies, original research, eBooks, white papers, infographics, and any other sort of content asset your education brand is creating. Contact us today if you’d like to learn more about our edtech content marketing services.

Education Content MarketingEducation Marketing TrendsEducation PR - Public Relations for EdtechSocial Media For Education
October 3, 2016

EdNET 2016: Experts Share Education Tips for 2017 [VIDEO]

Even if you didn’t miss EdNET this year, it’s impossible to see everything at the conference. We asked some of…
David Dickinson
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Education Content MarketingEducation Marketing Trends
May 16, 2016

Five Emerging E-Learning Trends

Technology is disrupting the education industry. It has transformed traditional approaches and created the opportunity to explore new, improved ways…
Danny Paulmeyer
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Education Content Marketing
March 8, 2016

Storytelling to Engage Audiences — Case Study

A client that creates robots to teach K-5 students foundational skills in computer coding wanted to build credibility in the…
Lydia Jerabek
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Education Content MarketingEducation Marketing TrendsEducation PR - Public Relations for EdtechSocial Media For Education
January 7, 2016

General Trends to Watch in 2016

As we start the New Year, here are my viewpoints on current marketing trends that impact marketers in the education…
Charlene Blohm
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Education Content MarketingEducation PR - Public Relations for Edtech
December 11, 2015

Balancing Coverage Through Strategic Communication and Media Relations — Case Study

A client that develops and administers assessments to school systems sought to maintain its credibility after technical issues disrupted assessments.…
Quinn Buchanan
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Education Content MarketingEducation PR - Public Relations for Edtech
October 8, 2015

Thought Leadership at the National Press Club – Case Study

A client that develops robots and curriculum to help children on the autism spectrum sought to establish itself as a…
Lauren West
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Education Content MarketingEducation PR - Public Relations for Edtech
July 30, 2015

Using “Old School” Methods to Achieve Visibility Goals – Case Study

The Situation: CB&A’s client partnered with an international news organization to offer new higher education courses, and looked to gain visibility…
Aleesha Halbach
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Education Content MarketingEducation PR - Public Relations for Edtech
July 17, 2015

Repackaging a Story to Appeal to Disparate Audiences – Case Study

Situation: A client specializing in learning games sought to garner visibility of its new engineering game during a launch at…
Aleesha Halbach
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Education Content MarketingEducation PR - Public Relations for Edtech
February 25, 2015

Molding a Thought Leader – Case Study

A professional firm specializing in the federal E-rate funding program sought to establish itself as a national thought leader and…
Aleesha Halbach
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Education Content MarketingEducation PR - Public Relations for Edtech
February 18, 2015

Highlighting Customers Through Local Media Outreach – Case Study

A client developing curricula to comply with Common Core State Standards sought to increase recognition of its learning platform among…
Aleesha Halbach
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  • About
    • Executive Team
    • Careers
  • Services
    • Education Marketing Strategy
    • Public Relations
    • B2E Content Marketing
  • Work
  • Blog
  • Contact