May 16, 2016
Five Emerging E-Learning Trends
Technology is disrupting the education industry. It has transformed traditional approaches and created the opportunity to explore new, improved ways…
March 8, 2016
Storytelling to Engage Audiences — Case Study
A client that creates robots to teach K-5 students foundational skills in computer coding wanted to build credibility in the…
January 7, 2016
General Trends to Watch in 2016
As we start the New Year, here are my viewpoints on current marketing trends that impact marketers in the education…
December 11, 2015
Balancing Coverage Through Strategic Communication and Media Relations — Case Study
A client that develops and administers assessments to school systems sought to maintain its credibility after technical issues disrupted assessments.…
October 8, 2015
Thought Leadership at the National Press Club – Case Study
A client that develops robots and curriculum to help children on the autism spectrum sought to establish itself as a…
February 25, 2015
Molding a Thought Leader – Case Study
A professional firm specializing in the federal E-rate funding program sought to establish itself as a national thought leader and…
February 18, 2015
Highlighting Customers Through Local Media Outreach – Case Study
A client developing curricula to comply with Common Core State Standards sought to increase recognition of its learning platform among…
November 18, 2014
Solving Problems, Not Selling Products (EdNET Part 3 of 3)
This is the third post in a three-part series about research conducted by C. Blohm & Associates and Winter Group during focus…
