6 Easy Ways to Integrate Social Media into Your Company’s Sales Efforts
When it comes to what creates leads and revenue, social media is often left out of the conversation. Sure, it…
Why Education Marketing Needs Social Media Advertising
With the recent focus on Facebook’s changing algorithm, you may wonder if including social media advertising in your education marketing…
Facebook Zero: What Marketers Need to Know
As an education marketing professional, you may have been warned “don’t build a house on rented land.” In other words,…
How LinkedIn Fits into Your Education Marketing Strategy
With 13 million company pages and 81 percent of B2B companies using the platform for new product launches, LinkedIn has…
How To Use Influencers In Your Education Marketing Strategy
Every social media channel has a growing list of influencers and Instagram is no exception. But what exactly is an…
Fantasy Football and Social Media: The Winning “Players”
What if you viewed social media strategy like fantasy football? Like the thousands of people who play, you probably spent…
Driving Sales in an Online World
Educators turn to social media for almost everything they want to know. They’re looking for like-minded teachers and administrators who…
Paid Social – Understanding the Big Picture
You’ve seen the ads at the top of Google search results, and perhaps dabbled a little in paid media. Online…
2016: Review, Results and Reveries
Celebrating 25 years of business feels like a rare milestone, and it’s an experience I’ll cherish for many years to…
7 Trends to Guide Your 2017 Marketing and PR Strategy
It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president,…