January 19, 2017

Paid Social – Understanding the Big Picture

You’ve seen the ads at the top of Google search results, and perhaps dabbled a little in paid media. Online…

David Dickinson
December 29, 2016

2016: Review, Results and Reveries

Celebrating 25 years of business feels like a rare milestone, and it’s an experience I’ll cherish for many years to…

Charlene Blohm
December 1, 2016

7 Trends to Guide Your 2017 Marketing and PR Strategy

It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president,…

Emily Embury
November 2, 2016

Let’s Get Digital: Taking Your Website From First Stop to One-stop Shop

The internet is ubiquitous — we turn to it to grab an address, make a phone call and even answer…

Kelsea Kierstead
October 3, 2016

EdNET 2016: Experts Share Education Tips for 2017 [VIDEO]

Even if you didn’t miss EdNET this year, it’s impossible to see everything at the conference. We asked some of…

David Dickinson
September 30, 2016

Loom Larger on LinkedIn – A Trio of Tips

With over 450 million users and an impending merger with Microsoft, LinkedIn represents one of the best avenues for marketing…

Danny Paulmeyer
September 28, 2016

New Journalism, Social Media and People of Color

Social media breakfast provides a chance to learn from members in the Madison area who are making an impact in…

Gabrielle Boyce
August 29, 2016

Game On! 3 Key Takeaways When Selling Games to Educators

Game-based learning (sometimes affectionately referred to as “GBL”) is what happens when gaming principles are applied to learning scenarios. GBL…

Charlene Blohm
May 4, 2016

Classrooms Get Social

Are teachers leveraging the power of social media in the classroom? According to a study released by University of Phoenix…

Quinn Buchanan
Reach your education conference marketing goals with social media.
April 21, 2016

Creating Social Media Affection on Valentine’s Day – Case Study

A client recently entered the education market with their new, industry-leading 3D printer, and CB&A was asked to come up with an out-of-the-box idea for Valentine’s Day to educate potential customers about the product. By creating an engaging video with unique content on and supporting it with a targeted advertising campaign, the CB&A digital team was able garner a large number of views, and build engagement with a cost-effective approach.

Danny Paulmeyer