Successful Brand Launch in 30 Days on Facebook – Case Study
A client launching a new technology product into the education market needed to leverage social media to increase its presence in a crowded digital landscape. CB&A’s digital team researched key trends and thought leaders to target niche audiences, and executed strategic messaging to heighten the client’s profile in a short timeline.
How to Make Sure Your Social Media Marketing Tweets Are Seen by Educators
Social media marketing is an important element of any ed-tech marketing plan. But making sure your tweets are seen amid…
General Trends to Watch in 2016
As we start the New Year, here are my viewpoints on current marketing trends that impact marketers in the education…
Reflecting on Summer 2015 – Part II
As a continuation of our summer memories series, we’re sharing our second batch of favorite things from summer 2015. We…
Reflecting on Summer 2015 – Part I
As summer 2015 comes to a close, the team wanted to share some of their favorite memories from the past…
People Behind the PR: Kelsea Kierstead
CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people…
5 Strategies For Successful SEO
Search Engine Optimization (SEO) is a considerable time investment, and you can’t expect to see results overnight. To get started,…
Connect Now (#PurelySocial): After-Hours Social Event Offers Purposeful Networking at #ISTE2015
We’ve always known the importance of connecting with others and forming meaningful relationships. To that end, CB&A partnered with Winter Group…
How CTOs Can Share Success with a Wider Audience
This is the third post in a four-part series, written by Charlene Blohm and Dennis Pierce, reviewing communications strategies discussed…
How CTOs Can Communicate with Internal Stakeholders More Effectively
This is the second post in a four-part series, written by Charlene Blohm and Dennis Pierce, reviewing communications strategies discussed…