2016: Review, Results and Reveries
Celebrating 25 years of business feels like a rare milestone, and it’s an experience I’ll cherish for many years to…
7 Trends to Guide Your 2017 Marketing and PR Strategy
It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president,…
Let’s Get Digital: Taking Your Website From First Stop to One-stop Shop
The internet is ubiquitous — we turn to it to grab an address, make a phone call and even answer…
EdNET 2016: Experts Share Education Tips for 2017 [VIDEO]
Even if you didn’t miss EdNET this year, it’s impossible to see everything at the conference. We asked some of…
Loom Larger on LinkedIn – A Trio of Tips
With over 450 million users and an impending merger with Microsoft, LinkedIn represents one of the best avenues for marketing…
New Journalism, Social Media and People of Color
Social media breakfast provides a chance to learn from members in the Madison area who are making an impact in…
Game On! 3 Key Takeaways When Selling Games to Educators
Game-based learning (sometimes affectionately referred to as “GBL”) is what happens when gaming principles are applied to learning scenarios. GBL…
Classrooms Get Social
Are teachers leveraging the power of social media in the classroom? According to a study released by University of Phoenix…
Creating Social Media Affection on Valentine’s Day – Case Study
A client recently entered the education market with their new, industry-leading 3D printer, and CB&A was asked to come up with an out-of-the-box idea for Valentine’s Day to educate potential customers about the product. By creating an engaging video with unique content on and supporting it with a targeted advertising campaign, the CB&A digital team was able garner a large number of views, and build engagement with a cost-effective approach.
Successful Brand Launch in 30 Days on Facebook – Case Study
A client launching a new technology product into the education market needed to leverage social media to increase its presence in a crowded digital landscape. CB&A’s digital team researched key trends and thought leaders to target niche audiences, and executed strategic messaging to heighten the client’s profile in a short timeline.