Report: 2021 Education Marketing Trends
We surveyed education marketers to identify key trends to incorporate into their education marketing strategies for 2021, distilling data from our second annual Education Marketing Trends Survey into five key findings with important implications for marketers.
How Efficacy Research Supports EdTech Marketing and Sales Efforts
New research reveals hidden revenue opportunities for education companies There are two increasingly common questions that district leaders ask when…
Register Now: Research Reveals Hidden Revenue Opportunities for EdTech Vendors
The importance and benefit of investing in education efficacy research Each year, Project Tomorrow’s Speak Up Research Initiative asks K-12…
Report: Coronavirus Impact on Education Marketing [Download Now]
Education CEOs and Marketing Executives Report on How COVID-19 is Affecting Their Businesses COVID-19 has roiled the education market. Stay-at-home…
4 Public Relations Trends for 2020
The Public Relations Trends, They are a Changin’ As we kick off 2020, there’s no question that people have evolving…
Three Communication Tips When Heading into a Merger or Acquisition
Whether it’s two companies combining to share resources, an industry giant absorbing a smaller competitor or something in between – mergers and acquisitions in the education industry are commonplace.
Go Big or Go Home: Working with National Media
You’ve struck gold. One of your organization’s products, people or initiatives grabbed the attention of a national media outlet. It’s a fleeting opportunity to convey your message to an audience of millions. After the initial excitement fades, reality sets in: There’s a lot of work to do.
Follow the News for Timely Education Marketing Content
Creating content that attracts an engaged audience is tricky enough. Holding an audience’s attention is even more difficult. One often…
Add Value to Your Brand with Native Advertising
Education marketers have more advertising options than ever. Consequently, educators are deluged with brand messages every day. Emails, sponsored social…
We Turned Down a Monthly Forbes.com Column. Here’s Why.
Forbes Media recruited us to join its Agency Council. Ethical concerns guided our decision to decline. The offer According…