November 19, 2020

Report: 2021 Education Marketing Trends

We surveyed education marketers to identify key trends to incorporate into their education marketing strategies for 2021, distilling data from our second annual Education Marketing Trends Survey into five key findings with important implications for marketers.

Saul Hafenbredl
August 25, 2020

How Efficacy Research Supports EdTech Marketing and Sales Efforts

New research reveals hidden revenue opportunities for education companies There are two increasingly common questions that district leaders ask when…

Saul Hafenbredl
Research reveals hidden revenue opportunities for edtech vendors
August 5, 2020

Register Now: Research Reveals Hidden Revenue Opportunities for EdTech Vendors

The importance and benefit of investing in education efficacy research Each year, Project Tomorrow’s Speak Up Research Initiative asks K-12…

Saul Hafenbredl
April 30, 2020

Report: Coronavirus Impact on Education Marketing [Download Now]

Education CEOs and Marketing Executives Report on How COVID-19 is Affecting Their Businesses COVID-19 has roiled the education market. Stay-at-home…

Saul Hafenbredl
Four Public Relations Trends for the New Decade
January 7, 2020

4 Public Relations Trends for 2020

The Public Relations Trends, They are a Changin’ As we kick off 2020, there’s no question that people have evolving…

Saul Hafenbredl
January 15, 2019

Three Communication Tips When Heading into a Merger or Acquisition

Whether it’s two companies combining to share resources, an industry giant absorbing a smaller competitor or something in between – mergers and acquisitions in the education industry are commonplace.

Saul Hafenbredl
Using public relations tips when working with the national media.
October 10, 2018

Go Big or Go Home: Working with National Media

You’ve struck gold. One of your organization’s products, people or initiatives grabbed the attention of a national media outlet. It’s a fleeting opportunity to convey your message to an audience of millions. After the initial excitement fades, reality sets in: There’s a lot of work to do.

Saul Hafenbredl
March 27, 2018

Follow the News for Timely Education Marketing Content

Creating content that attracts an engaged audience is tricky enough. Holding an audience’s attention is even more difficult. One often…

Saul Hafenbredl
January 30, 2018

Add Value to Your Brand with Native Advertising

Education marketers have more advertising options than ever. Consequently, educators are deluged with brand messages every day. Emails, sponsored social…

Saul Hafenbredl
October 31, 2017

We Turned Down a Monthly Column. Here’s Why.

Forbes Media recruited us to join its Agency Council. Ethical concerns guided our decision to decline. The offer    According…

Saul Hafenbredl