March 27, 2015
SXSW Advice for Content Marketers: Know Thyself
Or, more accurately: Know your company. More about this in a minute. Top brass from several multi-national corporations doled-out this…
December 22, 2014
C. Blohm & Associates Welcomes Edsby
C. Blohm & Associates welcomes Edsby, a modern learning management system (LMS), to its expanding client family. Established in 2010…
December 15, 2014
‘EdNET Insider’ Series Helps Managers Enhance 2015 K-12 Sales Plans
This fall, CB&A attended EdNET 2014, education marketers' go-to event for networking, learning and sharing. We teamed up with Glen…
October 27, 2014
CB&A Team Brings Home Three PR Awards
Last week, members of the CB&A team attended the Public Relations Society of America (PRSA) Madison Alchemy Awards ceremony. The annual…
September 19, 2014
EDUCAUSE 2014: After Hours in Orlando
The EDUCAUSE Annual Conference returns to Orlando this year, where the best and brightest minds in higher education marketing will…
July 24, 2014
Procurement Insights from EDVentures 2014
Selling and buying education technology solutions in K-12 is fraught with complications. To help providers clear some common hurdles, the…
May 22, 2014
Recapping the 2014 SIIA Education Industry Summit
Last week, more than 300 education industry executives convened in unseasonably warm San Francisco for the Software and Information Industry…
November 27, 2013
The “New-School” News Release and What It Means for #PR
Enough with the hashtags, you might say. This isn’t Twitter. Right you are. Marketers have used and abused hashtags, deploying…
October 3, 2013
EDUCAUSE After Hours with Mickey and Friends
With EdNET in the books, we cast our gaze west toward Anaheim, the site of this year’s EDUCAUSE Annual Conference.…
September 12, 2013
EdNET After Hours: Staying Nimble at Altitude
The theme of this year’s annual EdNET Conference is, “Staying Nimble in an Evolving Market.” It’s a relevant topic, and…
