Three Communication Tips When Heading into a Merger or Acquisition
Whether it’s two companies combining to share resources, an industry giant absorbing a smaller competitor or something in between – mergers and acquisitions in the education industry are commonplace.
Go Big or Go Home: Working with National Media
You’ve struck gold. One of your organization’s products, people or initiatives grabbed the attention of a national media outlet. It’s a fleeting opportunity to convey your message to an audience of millions. After the initial excitement fades, reality sets in: There’s a lot of work to do.
Follow the News for Timely Education Marketing Content
Creating content that attracts an engaged audience is tricky enough. Holding an audience’s attention is even more difficult. One often…
Add Value to Your Brand with Native Advertising
Education marketers have more advertising options than ever. Consequently, educators are deluged with brand messages every day. Emails, sponsored social…
We Turned Down a Monthly Forbes.com Column. Here’s Why.
Forbes Media recruited us to join its Agency Council. Ethical concerns guided our decision to decline. The offer According…
5 Ways PR Improves Your Bottom Line
While PR has the reputation of being tricky to measure, marketers have made significant progress in solidifying the traditionally dotted…
Four Ingredients for Your Next Education Marketing Campaign
All business owners are seeking the “secret recipe” for an education marketing campaign that grows their business. You want people…
Don’t Be Listless at the Grocery Store – or ISTE
When I go grocery shopping without a list, it’s a mess. My cart fills up with things like Doritos, and…
PR Spotlight: A Conference Guide for Busy Professionals
While conferences can be great for your company and your professional development, they can do a number on your stress…
EDUCAUSE 2016 Seeks to Bridge IT and Academics
A quiet tension prevails at our colleges and universities. Sometimes it’s perceptible in the murmurs that echo down corridors and…