Saul Hafenbredl, Author at C. Blohm & Associates, Inc

CB&A serves as the Official Marketing Communicstions Agency of the SIIA CODiE Awards

Education Marketing Strategy Featured

February 1, 2023

Why SIIA’s CODiE Awards is the One Award Program Every Education Marketer Should Consider

Not all education product awards—and there are many—are created equal. Some programs rely on input from the public at large,…

Saul Hafenbredl

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Education Marketing Strategy Featured

July 6, 2022

Addressing the Teacher Shortage: 3 Opportunities for B2E Marketers

K-12 school systems nationwide are facing unprecedented staffing shortages, and the problem is only expected to get worse: Forbes reports…

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Education Content Marketing Featured

March 30, 2022

How to Be Highly Strategic in Your Content Marketing

As we’ve noted before, business-to-education (B2E) marketers need to be highly strategic in how they use content if they want…

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Education Marketing Strategy Featured

March 21, 2022

5 Key Education Marketing Trends for 2022

What are the major trends in business-to-education marketing that companies need to be aware of to stay one step ahead…

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Education Marketing Strategy Featured

December 8, 2021

Three Key Opportunities for Education Marketers in 2022 and Beyond

The sudden shift to remote and digital learning during the pandemic has changed so much within K-12 education. In turn,…

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Education Marketing Strategy Featured

October 5, 2021

How the Pandemic has Transformed Education Marketing

Although sales to the education market have remained strong during the pandemic, business-to-education (B2E) marketers have still faced many challenges…

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Education Content Marketing Education Marketing Strategy Featured

April 9, 2021

CB&A Client Briefing: COVID-19 Education Funding Overview

Education funding and grant highlights for education marketers First CARES, then CAA, and now ARPA. Taken together, these relief packages represent…

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Education Marketing Trends Featured

November 19, 2020

Report: 2021 Education Marketing Trends

We surveyed education marketers to identify key trends to incorporate into their education marketing strategies for 2021, distilling data from…

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Education Content Marketing

August 25, 2020

How Efficacy Research Supports EdTech Marketing and Sales Efforts

New research reveals hidden revenue opportunities for education companies There are two increasingly common questions that district leaders ask when…

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Research reveals hidden revenue opportunities for edtech vendors

Education Marketing Trends

August 5, 2020

Register Now: Research Reveals Hidden Revenue Opportunities for EdTech Vendors

The importance and benefit of investing in education efficacy research Each year, Project Tomorrow’s Speak Up Research Initiative asks K-12…

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