January 31, 2024

Ask an Administrator Anything Recap: Administrators Reveal Top Priorities for the Post-ESSER Era

Learn what K12 administrators shared during our recent live roundtable event.

Saul Hafenbredl
January 18, 2024

Video: Ask an Administrator Anything

Hear firsthand what administrators are focused on right now, in this 45-minute video recording of our latest CB&A Expert Series event.

Saul Hafenbredl
photo of middle-grade classroom from the back, looking at the teacher as though seated in the room.
December 1, 2023

3 Tips for Creating Efficacy Research That Influences District Leaders

Learn how you can get the optimal marketing results from your invaluable efficacy research.

Saul Hafenbredl
photo of dark-skinned middle-aged teacher with glasses and medium length curly hair standing at the front of a classroom and pointing to a student to call on them.
September 8, 2023

ESSER Ends in 2024: 5 Tips for Customer Retention and Renewal

School districts have until September 2024 to obligate dollars from the third and final tranche of the Elementary and Secondary…

Saul Hafenbredl
close-up photo of two people shaking hands with business shirt cuffs
June 6, 2023

How to Strengthen the Partnership Between Education Sales and Marketing to Maximize Results

Closing sales and achieving customer loyalty requires harmony between your education sales and marketing teams. Even though both share the…

Saul Hafenbredl
April 11, 2023

The Top 2023 Education Policy & Funding Updates Business-to-Education Organizations Need to Know

I recently had the pleasure of hosting a CB&A Expert Series event with Sara Kloek, vice president, education and children’s…

Saul Hafenbredl
CB&A serves as the Official Marketing Communicstions Agency of the SIIA CODiE Awards
February 1, 2023

Why SIIA’s CODiE Awards is the One Award Program Every Education Marketer Should Consider

Not all education product awards—and there are many—are created equal. Some programs rely on input from the public at large,…

Saul Hafenbredl
July 6, 2022

Addressing the Teacher Shortage: 3 Opportunities for B2E Marketers

K-12 school systems nationwide are facing unprecedented staffing shortages, and the problem is only expected to get worse: Forbes reports…

Saul Hafenbredl
March 30, 2022

How to Be Highly Strategic in Your Content Marketing

As we’ve noted before, business-to-education (B2E) marketers need to be highly strategic in how they use content if they want…

Saul Hafenbredl
March 21, 2022

5 Key Education Marketing Trends for 2022

What are the major trends in business-to-education marketing that companies need to be aware of to stay one step ahead…

Saul Hafenbredl