5 Strategies For Successful SEO
Search Engine Optimization (SEO) is a considerable time investment, and you can’t expect to see results overnight. To get started,…
SXSWedu: Moving Forward or Running in Place?
At SXSWedu 2015, much of the discussion was about data: Big data, data privacy, how to use data, who gets…
September’s #PRProTips
As we move into fall, CB&A continues its mission of turning you into a education PR Pro, one tip at…
EDUCAUSE 2014 Preview
Last fall, the CB&A team sent some of our team off to Anaheim for EDUCAUSE 2013. This year, we’re trading…
August’s #PRProTips
In July, we kicked off our new weekly Vine video series “PR Pro Tips.” Every Wednesday, a different member of…
July’s #PRProTips
We’ve had a lot of fun with Vine over the past year. We played with teeth, cows and even conducted…
Driving Social Media Engagement With A Central Story – Case Study
Our client, an honor society for middle and high school students, sought to enhance visibility and increase membership among its target audience through a strong and engaging public relations effort. C. Blohm & Associates (CB&A) developed a comprehensive, multi-faceted campaign that focused on enhancing social media engagement among the organization and its members before, during and after the national tournament. This effective strategy added more than 1,200 Twitter followers and drew approximately 600 Facebook likes over the six-week campaign period.
Batter Up! The Dairy Dispatch Celebrates the Timeless Tradition of Waffles
For everyone who eagerly awaits the smell of freshly baked waffles and warm maple syrup on Saturday mornings – this Dairy…
Winter Won’t Leave Us, So We’re Leaving It
As March springs upon us, winter doesn’t seem to be leaving, so CB&A is leaving it behind as we travel…
CB&A is Going for Gold in Our Latest Dairy Dispatch
The torch is lit and the Winter Olympics are in full swing in Sochi, Russia. The former Soviet Union is…