July 21, 2015

5 Strategies For Successful SEO

Search Engine Optimization (SEO) is a considerable time investment, and you can’t expect to see results overnight. To get started,…

Chris Swietlik
March 19, 2015

SXSWedu: Moving Forward or Running in Place?

At SXSWedu 2015, much of the discussion was about data: Big data, data privacy, how to use data, who gets…

Chris Swietlik
October 7, 2014

September’s #PRProTips

As we move into fall, CB&A continues its mission of turning you into a education PR Pro, one tip at…

Chris Swietlik
September 26, 2014

EDUCAUSE 2014 Preview

Last fall, the CB&A team sent some of our team off to Anaheim for EDUCAUSE 2013. This year, we’re trading…

Chris Swietlik
September 2, 2014

August’s #PRProTips

In July, we kicked off our new weekly Vine video series “PR Pro Tips.” Every Wednesday, a different member of…

Chris Swietlik
August 5, 2014

July’s #PRProTips

We’ve had a lot of fun with Vine over the past year. We played with teeth, cows and even conducted…

Chris Swietlik
April 16, 2014

Driving Social Media Engagement With A Central Story – Case Study

Our client, an honor society for middle and high school students, sought to enhance visibility and increase membership among its target audience through a strong and engaging public relations effort. C. Blohm & Associates (CB&A) developed a comprehensive, multi-faceted campaign that focused on enhancing social media engagement among the organization and its members before, during and after the national tournament. This effective strategy added more than 1,200 Twitter followers and drew approximately 600 Facebook likes over the six-week campaign period.

Chris Swietlik
March 26, 2014

Batter Up! The Dairy Dispatch Celebrates the Timeless Tradition of Waffles

For everyone who eagerly awaits the smell of freshly baked waffles and warm maple syrup on Saturday mornings – this Dairy…

Chris Swietlik
February 27, 2014

Winter Won’t Leave Us, So We’re Leaving It

As March springs upon us, winter doesn’t seem to be leaving, so CB&A is leaving it behind as we travel…

Chris Swietlik
February 18, 2014

CB&A is Going for Gold in Our Latest Dairy Dispatch

The torch is lit and the Winter Olympics are in full swing in Sochi, Russia. The former Soviet Union is…

Chris Swietlik