Interact Now: Valuable One-on-One Meetings
We debuted Interact Now at ISTE 2015, and this year’s iteration proved to be another success. Interact Now meetings provide…
Reflecting on the Last Decade
While taking on my new role as Vice President at CB&A brings excitement for the future, it also makes me…
Exploring How Special Education Fits into Testing Accountability Under the ESSA
The number of students in special needs programs under the Individuals with Disabilities Act (IDEA) is on the rise. According to the U.S. Department of Education, there were a reported 5.83 million students with disabilities in 2014, a population that outnumbers English Language Learners (ELL) in public schools by 1.4 million.
Bringing Awareness to Autism
A two-year study done by the CDC showed a stable ratio (one in 68 eight year-olds) of students affected by…
Storytelling to Engage Audiences — Case Study
A client that creates robots to teach K-5 students foundational skills in computer coding wanted to build credibility in the education sector and distinguish its products as not simply toys, but hands-on learning tools. To accomplish these goals, CB&A created a media strategy leveraging real-life stories from classrooms, teachers and thought leaders.
Thought Leadership at the National Press Club – Case Study
A client that develops robots and curriculum to help children on the autism spectrum sought to establish itself as a thought leader by presenting at a National Press Club (NPC) event in Washington, D.C. CB&A facilitated the speaking opportunity, and developed a strategic media relations plan to further leverage the event.
C. Blohm & Associates Introduces Three New Clients
We’re not only welcoming in the cool, crisp fall air, but we’re also greeting three new clients as they become…
Charlene Blohm Recognized as Education Trendsetter
In advance of Autism Awareness Month in April, we are proud to share that Charlene Blohm has been recognized for…
Special Education Innovations From ISTE: An eSchool News Reflection
It’s been a month since ISTE 2014, but we’re still beaming from the Special Education Innovation Reception. Dennis Pierce (@eSN_Dennis)…
Maximizing Visibility at Trade Shows and Conferences – Case Study
Our client, a developer of learning solutions for children with special needs, sought to expand marketing of its iPad application beyond individual sales towards large-scale purchases by districts and schools. The client planned to exhibit at ISTE, the premier education technology conference, and decided to seek guidance in maximizing its investment return. Through several ISTE events, CB&A leveraged the client’s presence at the conference to boost its profile in the education industry.