The 2019 Marketing Planning Series.
December 4, 2018

The 2019 Marketing Planning Series: Social Media Tools and Trends

There’s no question that the use of social media in your edtech marketing strategy is…
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The 2019 Marketing Planning Series.
Public Relations
October 29, 2018

The 2019 Marketing Planning Series: PR Tools and Trends

Determining a budget based on your company’s overall priorities and goals is one thing– making…
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The 2019 Marketing Planning Series.
Marketing
October 16, 2018

The 2019 Marketing Planning Series: Budget Goal Setting

“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned…
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Person writing an education marketing strategy graph in notebook.
Marketing
October 5, 2018

The Road Map to Your Road Map: The Marketing Audit

With an ever-changing digital world, and the shortening attention span of consumers, it’s crucial to…
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Five fists bump in the center of a wooden table topped with open computers.
September 17, 2018

Spread the Message: How to Build Employee Advocacy on Social Media

What was once personal is now digital. Employee advocacy has shifted from being something done…
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Utilize social media insights to drive your education marketing strategy.
July 23, 2018

6 Easy Ways to Integrate Social Media into Your Company’s Sales Efforts

When it comes to what creates leads and revenue, social media is often left out…
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Measure your education marketing goals by tracking key marketing campaign metrics.
Marketing
July 11, 2018

Essential Metrics to Measure Your Back-To-School Success

Your back-to-school campaign is about to kick off – but when it’s over, how will…
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Marketing
June 5, 2018

Your ISTE Game Plan for Education Marketing Success

Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s…
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