CB&A's 3 Tips for Making an Impact at an Education Conference from ASU GSV Summit Experts
February 13, 2020

3 Expert Tips for Making an Impact at Education Conferences (like ASU GSV)

Update from the ASU GSV Team (Dated 2/28/2020)  The safety and well-being of the ASU GSV Summit community is the…

Emily Embury
Why you should use UTM codes with every education marketing campaign
January 30, 2020

Why You Should Use UTM Codes in Every Education Marketing Campaign

Using Google Tracking Codes (aka UTM codes) to Easily & Quickly Measure Your Success Have you ever noticed the extra…

Liz Meyer
Seven Marketing Tips for Your EdTech or Education Brand
December 30, 2019

Seven Marketing Tips to Elevate Your Brand in 2020

Top Marketing Tips from the 2019 AMA Madison Annual Conference The CB&A marketing team was in full force at the…

Steven Miller
Metrics for EdTech Marketing
October 2, 2019

7 Must-Have EdTech Marketing Analytics for Year-End Reporting

It’s November. For us in Wisconsin, that means one thing. Snow. For edtech marketing professionals, it means something less chilling: year-end reporting. It’s time to export the data, organize your Excel columns and run those fancy formulas for the big end-of-year review.

Emily Embury
August 28, 2019

Education Influencers: What and Who to Avoid Online

(Catch up if you missed it: Part I: Best Practices for Collaborating with Social Media Influencers.) Social Media Influencers Part…

Steven Miller
Social Media Influencers Best Practices Blog Post Cover Image
August 1, 2019

Best Practices for Collaborating with Social Media Influencers

How to maximize influencer projects in education In the education market, brands must exceed expectations to make an impact on…

Steven Miller
The 2019 Marketing Planning Series.
December 4, 2018

The 2019 Marketing Planning Series: Social Media Tools and Trends

There’s no question that the use of social media in your edtech marketing strategy is a must. In fact, we’ve…

Caitlin Ledger
The 2019 Marketing Planning Series.
October 29, 2018

The 2019 Marketing Planning Series: Education PR Tools and Trends

Determining a budget based on your company’s overall priorities and goals is one thing– making sure you’re at the forefront of the marketing trends that will help you achieve those goals is another. Often, it seems like you’ve just mastered the newest marketing channel or tactic that will help build awareness or contribute to leads and sales–and then something else comes along that affects your preparations.

Caitlin Ledger
The 2019 Marketing Planning Series.
October 16, 2018

The 2019 Marketing Planning Series: Budget Goal Setting

“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned it’s the exact opposite. There are many factors to consider, and they may change from year to year depending on the strategic initiatives of your organization.

Emily Embury
October 5, 2018

The Road Map to Your Road Map: The Marketing Audit

With an ever-changing digital world, and the shortening attention span of consumers, it’s crucial to regularly assess your marketing efforts—such as strategic planning, social media, content marketing, email marketing and measurement.

Kendall Riskedal