The 2019 Marketing Planning Series.
December 4, 2018

The 2019 Marketing Planning Series: Social Media Tools and Trends

There’s no question that the use of social media in your edtech marketing strategy is a must. In fact, we’ve…

Caitlin Ledger
September 17, 2018

Spread the Message: How to Build Employee Advocacy on Social Media

What was once personal is now digital. Employee advocacy has shifted from being something done in person to something that is shared via social media.

Caitlin Ledger
July 23, 2018

6 Easy Ways to Integrate Social Media into Your Company’s Sales Efforts

When it comes to what creates leads and revenue, social media is often left out of the conversation. Sure, it…

Lauren West
June 5, 2018

Your ISTE Game Plan for Education Marketing Success

Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s largest trade show. Attendees will…

Chloe Dechow
April 30, 2018

Why Education Marketing Needs Social Media Advertising

With the recent focus on Facebook’s changing algorithm, you may wonder if including social media advertising in your education marketing…

Danny Paulmeyer
The impact of Facebook's algorithms change on education marketing.
February 13, 2018

Facebook Zero: What Marketers Need to Know

As an education marketing professional, you may have been warned “don’t build a house on rented land.” In other words,…

Lauren Reid
Incorporating LinkedIn into your education marketing
January 16, 2018

How LinkedIn Fits into Your Education Marketing Strategy

With 13 million company pages and 81 percent of B2B companies using the platform for new product launches, LinkedIn has…

Lauren West
October 11, 2017

How To Use Influencers In Your Education Marketing Strategy

Every social media channel has a growing list of influencers and Instagram is no exception. But what exactly is an…

Chloe Dechow
August 23, 2017

Driving Sales in an Online World

Educators turn to social media for almost everything they want to know. They’re looking for like-minded teachers and administrators who…

Charlene Blohm
August 8, 2017

Three Reasons to Include Customer Voices in Your Marketing Initiatives

In a saturated media market, marketers often ask themselves: How do we get ahead? The answer lies in the people…

Charlene Blohm