Highlighting Customers Through Local Media Outreach – Case Study
A client developing curricula to comply with Common Core State Standards sought to increase recognition of its learning platform among teachers, school district leaders and community members. The aim was to secure extensive coverage of educators’ personal stories in media outlets ranging from small-town newspapers to nationally recognized publications.
Strengthening Conference Engagement with Twitter – Case Study
Our client, a non-profit leader in education technology leadership, sought to enhance the visibility of their annual conference by harnessing the power of social media. The client specifically wanted to utilize Twitter to increase conference engagement amongst attendees, and to involve current and prospective members unable to attend. CB&A recommended the client employ diverse strategies to heighten their marketplace visibility, including, among others, hashtag use, live-tweeting and cross-promotion of other social media channels.
Maximizing Visibility at Trade Shows and Conferences – Case Study
Our client, a developer of learning solutions for children with special needs, sought to expand marketing of its iPad application beyond individual sales towards large-scale purchases by districts and schools. The client planned to exhibit at ISTE, the premier education technology conference, and decided to seek guidance in maximizing its investment return. Through several ISTE events, CB&A leveraged the client’s presence at the conference to boost its profile in the education industry.
Driving Social Media Engagement With A Central Story – Case Study
Our client, an honor society for middle and high school students, sought to enhance visibility and increase membership among its target audience through a strong and engaging public relations effort. C. Blohm & Associates (CB&A) developed a comprehensive, multi-faceted campaign that focused on enhancing social media engagement among the organization and its members before, during and after the national tournament. This effective strategy added more than 1,200 Twitter followers and drew approximately 600 Facebook likes over the six-week campaign period.
Social Media Campaign Promotes Effective Conference Communications – Case Study
Our client, a professional association for school district technology leaders, sought to implement a strong social media campaign and communicate a consistent message across all social media channels prior to and during their annual conference. The client wanted to have a well-defined social media strategy in place to facilitate an even more successful conference experience by increasing visibility and engaging current and prospective members.
Using Current Trends to Drive Stories – Case Study
To support the launch of an online education conference series and an accompanying digital badge program, our client sought media coverage to increase participation and awareness. C. Blohm & Associates leveraged the growing trend of digital badges to generate compelling news stories and position the client as a trend leader.
Placing Stories in Tech and Consumer Media – Case Study
Our client, the leader in electronic transcript exchange, sought to increase media coverage of its annual college rankings list from the previous year. C. Blohm & Associates leveraged the growing distrust of rankings to generate compelling news stories and build brand awareness and trust.
Showcasing Product-Specific Successes – Case Study
Our client, a leader in the design, development and manufacturing of school audiovisual equipment, was looking to bolster its product catalog to better showcase how the items improve students’ lives. CB&A worked closely with the client to identify 10 opportunities to interview customers and develop case studies to feature alongside every product section in the client’s catalog.
Using a Statewide Stage to Achieve National Goals – Case Study
Our client, a company that provides online professional development to preK-12 educators, sought to enhance its visibility in the K-12 marketplace through publicizing a partnership with the Arkansas Department of Education and the Arkansas Educational Television Network.
A Special Event to Capitalize on State Partnership – Case Study
Our client, a national organization that provides high-quality, affordable online professional development, sought to highlight a major partnership with a state education department at the Florida Educational Technology Conference (FETC). CB&A provided turnkey special events planning services involving several partner organizations that attracted more than 30 media, industry VIPs and prospective customers. The event reinforced public perception of the client as a premier online service provider.