Boosting Visibility by Capitalizing on a Local News Story – Case Study
The Situation CB&A’s client, a 3D printer manufacturer, was featured on a Wisconsin news station when a local teacher made…
Using Email To Generate Webinar Participation and Sales Leads – Case Study
A client preparing to host a webinar wished to promote it through a targeted email campaign. The challenge: to develop new business opportunities by reaching the select group of decision-makers who determine which education products to buy. CB&A was able to find the email addresses and reach these key decision makers through a targeted email campaign that provided an impressive number of business development leads from the webinar.
Creating Social Media Affection on Valentine’s Day – Case Study
A client recently entered the education market with their new, industry-leading 3D printer, and CB&A was asked to come up with an out-of-the-box idea for Valentine’s Day to educate potential customers about the product. By creating an engaging video with unique content on and supporting it with a targeted advertising campaign, the CB&A digital team was able garner a large number of views, and build engagement with a cost-effective approach.
Successful Brand Launch in 30 Days on Facebook – Case Study
A client launching a new technology product into the education market needed to leverage social media to increase its presence in a crowded digital landscape. CB&A’s digital team researched key trends and thought leaders to target niche audiences, and executed strategic messaging to heighten the client’s profile in a short timeline.
Educating Local Communities on School Safety – Case Study
A client that develops and deploys visitor management systems for schools and districts aimed to educate members of a community about how the new system would work in their schools. The technology requires school visitors to present a photo ID that is scanned against a sex offender database. By raising awareness of the system through local media outreach, the client was able to communicate that the new safety measure was in place at community schools and show other districts the effectiveness of the program.
Storytelling to Engage Audiences — Case Study
A client that creates robots to teach K-5 students foundational skills in computer coding wanted to build credibility in the education sector and distinguish its products as not simply toys, but hands-on learning tools. To accomplish these goals, CB&A created a media strategy leveraging real-life stories from classrooms, teachers and thought leaders.
Balancing Coverage Through Strategic Communication and Media Relations — Case Study
A client that develops and administers assessments to school systems sought to maintain its credibility after technical issues disrupted assessments. CB&A implemented strategic messaging, media training and media relations to neutralize widespread negative coverage of the client.
Increasing Visibility at ISTE – Case Study
CB&A sought to increase opportunities for clients at ISTE 2015 by launching BuzzHub, an event that included speed meetings between startup companies and key media members, one-on-one interactions, educator-led roundtable discussions and after-hours networking events. To make the event a success, CB&A created a strategic social media campaign promoting BuzzHub across Twitter, Facebook and LinkedIn.
Thought Leadership at the National Press Club – Case Study
A client that develops robots and curriculum to help children on the autism spectrum sought to establish itself as a thought leader by presenting at a National Press Club (NPC) event in Washington, D.C. CB&A facilitated the speaking opportunity, and developed a strategic media relations plan to further leverage the event.
Molding a Thought Leader – Case Study
A professional firm specializing in the federal E-rate funding program sought to establish itself as a national thought leader and leading voice for E-rate reform. To accomplish this goal, CB&A deployed a media relations campaign to secure coverage in education trade publications that reach school and district technology leaders, and advised on the company’s social media strategy to increase its presence.