Metrics for EdTech Marketing
September 10, 2023

Education Public Relations & Content Marketing: 3 Ways to Combine for Maximum Shine

Where does content marketing fit into your education public relations strategy? In working with companies on their education marketing, we’ve…

Kelsea Kierstead
October 3, 2018

Education Marketing Action Alert: Congress Passes Education Budget

Congress passed an FY19 spending bill shortly before the start of the new fiscal year (Oct. 1) that includes funding for the U.S. Department of Education.

While overall spending is similar to last year, the budget deal boosts federal funding for Title I by $100 million, special education by $87 million, school safety and edtech by $70 million, and career and technical education by $70 million.

Charlene Blohm
July 3, 2018

7 Summer To-Do’s to Increase Your Sales Next School Year

School is out for the summer! Well, for students perhaps, but for education technology marketers and companies, the summer is…

Kevin Custer and Rita Ferrandino
June 5, 2018

Your ISTE Game Plan for Education Marketing Success

Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s largest trade show. Attendees will…

Chloe Dechow
Education marketing action alert
May 14, 2018

Education Marketing Action Alert: What You Need to Know about GDPR

THE NEWS At the end of May, the European Union’s (EU) General Data Protection Regulation (GDPR) will usher in a…

Charlene Blohm
April 30, 2018

Why Education Marketing Needs Social Media Advertising

With the recent focus on Facebook’s changing algorithm, you may wonder if including social media advertising in your education marketing…

Danny Paulmeyer
The impact of Facebook's algorithms change on education marketing.
February 13, 2018

Facebook Zero: What Marketers Need to Know

As an education marketing professional, you may have been warned “don’t build a house on rented land.” In other words,…

Lauren Reid
January 30, 2018

Add Value to Your Brand with Native Advertising

Education marketers have more advertising options than ever. Consequently, educators are deluged with brand messages every day. Emails, sponsored social…

Saul Hafenbredl
Incorporating LinkedIn into your education marketing
January 16, 2018

How LinkedIn Fits into Your Education Marketing Strategy

With 13 million company pages and 81 percent of B2B companies using the platform for new product launches, LinkedIn has…

Lauren West
December 5, 2017

5 Ways to Improve Email Marketing in Education

Email marketing remains one of the most successful ways to build a relationship with an already-engaged audience. Anyone who has…

Kelsea Kierstead