How To: Build Your Brand Using Social Media
Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman (@skydiver), founder of Help A…
Dealing With Negative Comments in Social Media – and Calming Your Fears
Negative comments are inevitable – whether or not your company is engaged in social media. At some point, if they…
Districts Turn to Public Relations to Boost Enrollment
An article in the Aug. 17 edition of the Wall Street Journal sheds light on the use of public relations…
Integrated Media Campaigns Yield Highest Returns
During the National Educational Computing Conference (NECC), the CB&A team hosted a series of Publishers’ Roundtable discussions. These brainstorming sessions…
Thank you!
One of the responsibilities we take most seriously at our agency is helping our clients build and maintain meaningful relationships…
Lights, Camera, Action – Preparing for Video Interviews
With Web-based social media platforms increasing their dominance as inexpensive marketing tools, it’s important for companies to consider adding more…
Two School Districts Hit Major Milestone, Streaming More than 1 Million Videos
We recently wrote a guest post for Ken Royal’s blog, The Educators’ Royal Treatment, about these two amazing districts, and…
Three Key Tips to Remember When Engaging in Social Media
After participating in Hubspot‘s Using Social Media for Lead Generation webinar, hosted by Rick Burnes, Hubspot Marketing Manager, I came…
Passion & Dedication Become Elements of Success for Leading Organizations
There’s a lot to be said about turning 30. In fact, here are a few things that happened to some…
Don’t Let First Impressions Overshadow Potential Customers
National Educational Computing Conference (NECC) opening keynote speaker, Malcolm Gladwell, discusses the good and bad of rapid cognition in his…