June 17, 2009

Being Proactive Today Yields Positive Results Tomorrow

In an earlier post titled, “Getting Ready for NECC,” it was noted that conferences are one of the few places…

Brittany Dorfner
May 28, 2009

Don’t Copy That Either

In 1992, the Software & Information Industry Association (SIIA) released the rousing, rap-filled and rather catchy video entitled Don’t Copy That…

Sandy Fash
May 27, 2009

Increasing Blog Readership

  Think like your reader.  Why should they care?  That’s the most important tip for corporate blogging and driving more…

Kristen Plemon
May 22, 2009

How to Start a Corporate Blog

Corporate blogging is not about jumping on the bandwagon.  It’s about developing a deeper relationship with your customers and other…

Kristen Plemon
May 19, 2009

Building Sustainable Learning Environments

In early May, CB&A attended the SIIA Ed Tech Industry Summit in San Francisco, which addressed the theme of “Building…

Emily Embury
May 9, 2009

To Blog or not to Blog

Is a blog right for your company? Establishing a corporate blog can be a valuable investment of time and resources,…

Kristen Plemon
April 2, 2009

Getting Ready for NECC

Spring is the season for education-focused trade shows.  From the National Council of Teachers of Mathematics (NCTM) to the International…

Sandy Fash
March 31, 2009

Changing Communications Paradigm

A few days ago, a PRSA blog highlighted this sad statistic, which has been on my mind ever since: According…

Charlene Blohm
February 20, 2009

Tell Interesting Stories

Several years ago I had the pleasure of enjoying a tasty dinner (with a fun bit of dancing following dessert)…

Charlene Blohm
January 21, 2009

Getting your Signal Heard Above the Noise

Communication – a lot gets said, but it doesn’t all necessarily get through.  With so many voices to listen to,…

Charlene Blohm