AEP Honors the Year’s Top Educational Products
The Association of Educational Publishers (AEP) announced the winners of the 2009 Distinguished Achievement Awards during the AEP Awards Banquet…
Being Proactive Today Yields Positive Results Tomorrow
In an earlier post titled, “Getting Ready for NECC,” it was noted that conferences are one of the few places…
Don’t Copy That Either
In 1992, the Software & Information Industry Association (SIIA) released the rousing, rap-filled and rather catchy video entitled Don’t Copy That…
Increasing Blog Readership
Think like your reader. Why should they care? That’s the most important tip for corporate blogging and driving more…
How to Start a Corporate Blog
Corporate blogging is not about jumping on the bandwagon. It’s about developing a deeper relationship with your customers and other…
Building Sustainable Learning Environments
In early May, CB&A attended the SIIA Ed Tech Industry Summit in San Francisco, which addressed the theme of “Building…
To Blog or not to Blog
Is a blog right for your company? Establishing a corporate blog can be a valuable investment of time and resources,…
Getting Ready for NECC
Spring is the season for education-focused trade shows. From the National Council of Teachers of Mathematics (NCTM) to the International…
Changing Communications Paradigm
A few days ago, a PRSA blog highlighted this sad statistic, which has been on my mind ever since: According…
Tell Interesting Stories
Several years ago I had the pleasure of enjoying a tasty dinner (with a fun bit of dancing following dessert)…