February 25, 2011
DonorsChoose Helps Bring Technology to America’s Classrooms
As a "thank you" to media who attended CB&A's Media Central or Media Day, participating clients have made donations to…
February 22, 2011
Video Interviews 101 – Three Tips for Creating an Engaging Video
After TCEA 2011, I felt inspired to write this post after recording a series of video announcements during the conference.…
February 18, 2011
Building a Successful Social Media Strategy
One thing's for sure - social media gives you the ability to tell your story anywhere, at any time. Last…
February 3, 2011
QR Codes, Public Relations, and You
Scan me if you dare! They're popping up everywhere. Little squares of pixilated flotsam and jetsam that at first glance…
January 26, 2011
White House Hosts State of the Union Education Roundtable
In his 2011 State of the Union address, President Obama emphasized the critical importance of investment in education and technology…
January 5, 2011
Paper.li: Read Twitter and Facebook as a Daily Newspaper
Paper.li is a Swiss website that presents Twitter- and Facebook-linked content in an easy-to-read, newspaper-style format. Once a day, Paper.li…
December 29, 2010
Multimedia News Releases: Grabbing Your Reader’s Attention
With the dramatic increase in media consumption and multitasking in this digital age, people want their information as quickly as…
December 23, 2010
Happy Holidays from CB&A!
It's a busy time of year here at CB&A. We office elves, along with Santa (Charlene), have been busy all…
December 20, 2010
PR in an Integrated Marketing Plan
Integrated marketing is a high-level strategic issue that involves all marketing channels, including public relations and media relations. And it…
December 14, 2010
You Want Me to Invest in What?
The Ed Tech Business Forum (ETBF), sponsored by the Software & Information Industry Association (SIIA), was jam-packed with excellent sessions,…
December 9, 2010
Don’t Miss Your Chance to Vote for the 2010 Edublog Awards
The yearly Edublog Awards recognize the achievements of edubloggers, Twitter-folk and podcasters, as well as the contributions online communities, education…
December 9, 2010
Walking in a Winter Wonderland, Indeed!
Nate and Charlene, the snow knowers To follow up an earlier post about the CB&A "First Snowfall" competition, we are…
December 3, 2010
Congratulations to the Hall of Fame’s Class of 2010
The Association of Educational Publishers has inducted three new members into the Educational Publishing Hall of Fame: Marilyn Burns -…
December 1, 2010
AEP Awards Honor Exceptional Products and Excellent Promotions
For more than four decades, The Association of Educational Publishers (AEP) has honored the very best in several areas of…
November 26, 2010
Rocking This Year’s SIIA Ed Tech Business Forum
Next week, Charlene Blohm, president of C. Blohm & Associates, will be attending the 2010 Ed Tech Business Forum in…
November 23, 2010
Walking in a Winter Wonderland?
It seems as though descent is a recurring reference in weather terminology. In the spring, rainfall gives plants new life.…
November 18, 2010
Tech & Learning Awards of Excellence
The winners of the 28th Annual Tech & Learning Awards of Excellence were recently announced and we are proud to…
November 11, 2010
‘Do As I Say, Not As I Do’
We live at a time when increasing emphasis is placed on oversight and transparency, with technology that allows us to…
