March 1, 2010
The Five Key Phases of the District Buying Cycle
America’s 14,000 public school districts function independently, but each sets its own schedule for the…
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February 15, 2010
How to Put Your Best Foot Forward When Applying to Award Programs
There are several award programs in the education industry that highlight organizations, products and services,…
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February 10, 2010
The Bottom Line: Why price matters in marketing communications
How much is it? That's usually the first question out of our mouths when we…
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January 11, 2010
Deploying Social Media in 2010
Looking back on 2009, was your company innovative in terms of online networking, or more…
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December 21, 2009
Edublog Award Winners Announced
Congratulations to all the 2009 Edublog award winners and nominees! The winners were announced in…
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December 8, 2009
Edublog Award Nominations
Now in its sixth year, the Edublog Awards program celebrates the achievements of edubloggers, twitterers,…
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November 24, 2009
PRSA 2009: Measuring the Influence of Social Media
How have public relations metrics changed with the advent of social media? Katie Paine of…
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November 23, 2009
PRSA 2009: The Value of Online Video
If a picture is worth a thousand words, then imagine the impact of a video.…
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November 20, 2009
PRSA 2009: How to Optimize News Content
Ninety percent of journalists rely on online search engines to perform key elements of their…
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November 19, 2009
PRSA 2009: Digital Revolution – The Chaos Scenario
Are traditional media falling apart before our eyes? And, more important, are we prepared to…
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November 18, 2009
PRSA 2009 International Conference
Last week I attended the 2009 Public Relations Society of America International Conference (PRSA) in…
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November 17, 2009
Educators’ Use of Social Networking and Content-Sharing Tools
We had the opportunity to participate in a Webinar hosted by MMS Education, edWeb.net…
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November 13, 2009
Public Relations’ Role in the Corporate Twittersphere
As people turn toward Twitter to build their personal and professional brands, one practice that’s…
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November 2, 2009
Tech & Learning Announces 2009 Awards of Excellence Winners
Tech & Learning magazine recently announced the winners of its 27th Annual Awards of Excellence.…
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October 20, 2009
PR + Social Media Summit Wrap Up
Recently, I attended Social Media Club Milwaukee’s (@socialmediaclub) PR + Social Media Summit (#PRSMS) at…
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October 20, 2009
Social Media in the Education Market
On October 15th, I had the opportunity to co-present the “Social Media in the Education…
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October 1, 2009
PR is More Than Publicity
It seems everyone is talking about social media. Journalists are all a-Twitter, business conferences now…
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September 22, 2009
EdNET Keynote Draws Attention to New Administration’s Education Focus
During EdNET 2009, we were able to hear James Shelton, Assistant Deputy Secretary for the…
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September 8, 2009
You Can’t Win Unless You Enter
There are several award programs in the education industry offering companies and organizations a chance…
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September 2, 2009
How To: Build Your Brand Using Social Media
Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman…
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