November 2, 2010
The Need for Open Leadership
According to the Nielsen Company, we each spend, on average, nearly five and a half hours per month on social…
October 29, 2010
Annual CB&A Pumpkin Carving Extravaganza
On an eerily windy day in the snug village of Cottage Grove, the CB&A team gathered to carve pumpkins in…
October 27, 2010
The Role Education Plays in Fighting World Hunger
"Almost a billion people are going hungry every day around the world," according to Bettina Luescher, chief spokesperson for the…
October 20, 2010
Video Streaming: the News Release of the Future?
Live video streaming is becoming a popular platform for companies to make announcements. (For those unfamiliar with this technology, imagine…
October 19, 2010
The PR Lesson in NBC’s Education Nation = Know Your Audience
As a PR professional, it's critical to know your audience - for your agency, organization, or client. As NBC's recent…
October 15, 2010
2010 PRSA International Conference
The PRSA's annual conference is upon us once again, Oct. 16-19. PR professionals from across the globe will converge on…
October 4, 2010
CoSN Award Nominations Due By October’s End
October brings a chill to the air in Wisconsin, and another deadline nipping at our heels. Oct. 30 is the…
September 29, 2010
Help Out a Great Cause: eduTechers Change the World
Fall is a time of year that represents change - the changing of the seasons and, even more important this…
September 27, 2010
Submit Your SIIA CODiE Award Nominations Soon!
Autumn has arrived, the leaves are turning; which means it's time to turn in your CODiE nominations. The CODiE Awards,…
September 23, 2010
Your Chance to Win: SIIA Innovation Incubator
The SIIA Innovation Incubator awards present a unique opportunity for education technology companies to put their products and services in…
September 21, 2010
Three Years in a Row! And a Double Winner at That!
The CB&A team takes great pride in delivering exemplary results for the members of our client family. And I guess…
September 16, 2010
Tips for a Successful EdNET Experience
For more than 20 years, the annual EdNET Conference has been one of the must-attend events of the year for…
September 14, 2010
The Dairy Dispatch has Moooooved Online
The inaugural edition of the online Dairy Dispatch celebrates National Chocolate Milkshake Day, a holiday very near and dear to…
August 16, 2010
Ten Core Elements of Facebook Marketing Success
Just behind Google, Facebook is the most trafficked website in the world, according to Alexa.com. With such powerful appeal, it's…
July 30, 2010
Social Media Success Summit – Part Four
The final post in this four-part series addresses the future of social media, as discussed during the Social Media Success…
July 29, 2010
Social Media Success Summit – Part Three
As noted in a previous post, some tech experts dub Foursquare as "the next Twitter." During the Social Media Success…
July 27, 2010
Social Media Success Summit – Part Two
In my last post, I addressed the importance of setting goals when considering a social media campaign, and shared tips…
