Increasing Visibility at ISTE – Case Study
CB&A sought to increase opportunities for clients at ISTE 2015 by launching BuzzHub, an event that included speed meetings between startup companies and key media members, one-on-one interactions, educator-led roundtable discussions and after-hours networking events. To make the event a success, CB&A created a strategic social media campaign promoting BuzzHub across Twitter, Facebook and LinkedIn.
8 Things CB&A is Thankful For…
It’s that time of year again. Before we start decking the CB&A halls, we’re planning to gather around enormous amounts…
Understanding Superintendents: How to Talk to Education’s Most Influential Decision-Makers (and Most Challenging Prospects)
While a teacher can make or break a product or service via testimonial, it’s the superintendent who represents the most…
4 Simple, Hot Trends to Factor into Your 2016 Social Media Strategy
Like everything else in digital marketing, social media is constantly changing. On social, brands are engaging with smarter, faster and more…
SEO in 2016: It’s Not Dead, But the Old Tricks Just Won’t Work Anymore
Let’s do a quick test. Open up a new browser and go to Google. Search “SEO tips.” You’ll get over…
5 Tips To Help You ‘Tune-Up’ Your Education Marketing Strategy In 2016
Listen to your audience; let them talk. It’s the foundation of an effective marketing strategy for education companies. It sounds…
PR & Social Media Summit 2015
This month, Olivia Hoff, Aaron Krish and Kelsea Kierstead of the C. Blohm & Associates team attended the Public Relations…
Rebecca Lieb Quote
Issues Facing Today’s Educator: Part 3 Of Our ISTE Focus Groups Series
As technology continues to shape and change the classroom, teachers from our ISTE focus groups spoke with true passion about their…
What Happened to Creativity?: Part 2 Of Our ISTE Focus Group Series
The 21st century classroom is incredibly dynamic, and educators are using every resource they can find to keep up with…